What is a Linkedin Widget? Benefits For Modern-Day Marketers

We have said this a million times before.

And we can say it again.

LinkedIn is a great place to be at. It has changed the way people perceive businesses. And hence your presence on LinkedIn matters. And over time, businesses are taking this presence to their website by opting to embed a LinkedIn widget for website.

But what is a LinkedIn Widget? And what more benefits can it add to my business?

We are certain you must be struggling with these questions. This is why we are here to answer all of your questions. In this blog, we will tell you everything about Linkedin Widget, from basic to advanced levels. So follow along and thank us later.

What Is a LinkedIn Widget?

In technical language, LinkedIn Widget is a functional block on your website that showcases LinkedIn content on the website. It showcases real-time content updates on your website. For example, once a product is live on your LinkedIn profile, the LinkedIn widget will automatically display the content on your website.

But here is the catch.

This automatic update is actually done by a tool. These tools are known as social media aggregator tools. Social media aggregator tools help you pull content from social media platforms and display it as a widget on your website. The best part is that most of these tools allow you to customize the overall look of your LinkedIn widget. Know that a well-customized LinkedIn widget will help you in pumping up the look of your website. Hence helping you to enhance your engagement rate.

Your content should be good enough to engage website visitors. You cannot depend on social media aggregator tools to do this job for you.

Importance Of LinkedIn Widget On Website

As a business owner, you must be aware of the importance of a functional and visually appealing website. And with that in mind, let’s have a look at the handpicked advantages of the LinkedIn widget on the website.

1. Makes The Website Visually Appealing

You must be aware of the importance of a good engaging website. Nobody wants to witness a bland website. If people are sparing time to visit your website, they want to see something extraordinary to satiate their curiosity about your company. Integrating a soial media widget for website can significantly enhance user engagement and showcase your social presence effectively

As mentioned above, the presence of a customized widget helps you give a good appearance to your website. Your website is the face of your business. This means it should look good and approachable. A LinkedIn widget can do that for you. A Linkedin widget with all the information about your company and engaging content will help the visitors to spend time on your website.

2. Social Proof For Your Business

When businesses collaborate with you, they look for social proof. This means businesses are looking for evidence that you are approved by other businesses. For example, you are looking for businesses to collaborate with. Would you not check if their past partners or campaigns recommend them or not?

This is what social proof does to your business. It backs your claims with actual reviews and recommendations. Adding social proof in the form of a LinkedIn widget can help you increase the conversion rate of your business goals. Studies show 92% of online consumers look at a product review prior to making a purchase.

Now that you are acquainted with the benefits of LinkedIn widget, let's find out what features your tool should have to embed a LinkedIn widget on a website.

Features Of The Perfect Aggregator Tool

While you are choosing a tool, you will come across many that will claim tools that will tempt you. But before you decide, here are some of the useful features that will change the game of your Linkedin widget.

1. Customization

Many might have this conception that customization is not an important feature of an aggregator tool. But we agree to disagree. Customizing the LinkedIn widget will amp up the look of your website. The tool you choose should have the ability to change the themes and layouts of the widget. So, it matches the marketing trends of your website. Moreover, it should also provide you with a moderation panel. This will help you remove the content you do not wish to showcase on the widget.

2. Compatibility

Make sure your tool is compatible with the major CMS platforms. So no matter what website hosting platform you choose, the tool helps you showcase all your LinkedIn content on the website. And of course your tools should also be compatible with social media platforms that you are active on. This will give you more scope of social proof.

In A Nutshell

In a world where aggressive advertisements have become a thing, we want you to sell organically. And a LinkedIn widget being the best representative of your professional life, can help you achieve all of your business goals. So, what are you waiting for? Go ahead and shoot your shot.