Top 5 Reasons Why A Startup Need A Mobile Application

It has always been a topic of discussion whether a business should have a mobile application or not. According to some business owners, the concept of mobile app development is limited to only big enterprises. However, this is not the case. Today, mobile apps can do wonders for startups as well. All you need to do is hire a well-skilled app building company that implements the idea of your mobile app magnificently.

This article will explain why your startup must have a mobile app and how it can help you gain momentum in the market.

Five interesting reasons why your startup need a mobile application

Increased visibility

As per Statista, today, there are more than 3.6 billion smartphone users globally, which might reach 4.3 billion by 2023. It means that mobile users will grow exponentially, leading to an increase in the development of mobile applications.

Although there are only a few apps that users majorly access, even for that, they need to scroll and search many applications. Getting your app in its way of scrolling can increase your business visibility. Moreover, if your app icon, text and presentation is interactive enough, there are chances that users can open and install it too. Promotional offers can also help in keeping your customers engaged.

Build Customer loyalty

Your mobile app can be a medium to make your customers loyal to your brand. But how? We will tell you.

Your mobile app allows your customers to interact with your business directly. You might be amazed to know that in-app purchases, promotions, and offers have a better impact on users than roadside banners, email marketing, and social media ads. Today, people access their mobile phones and prefer them to do most of their tasks. The offers and promotions they get within their apps seem more accessible to them.

The more the users interact with your mobile app, the greater is brand loyalty. When it comes to cultivating brand loyalty, Starbucks can be one of the best examples. They have a unique star points system in their mobile app that rewards the customers whenever they visit a Starbucks outlet. In order to earn more reward points, a customer keeps coming back to the outlets and stays loyal to the brand.

Direct channel for marketing

Traditional marketing methods are long gone. Today, you do not need to print brochures or put your brand services on hoarding to market your products. Your mobile business app can do all of that for you.

Be it brand information, details about your products and services, a news feed, registration forms, accounts or anything, a customer can access all of these through your mobile app. It is the easiest way that helps in redirecting a user to a set of predefined information and promotions. Moreover, with push notifications, you can also remind your customers about the new offers and update them when there is something new to share!

Growth in profits

You might have heard people saying that customer satisfaction is directly proportional to sales. It means the more customer satisfaction, the more will be your sales. As a result, there will be a rise in profits. But how will you increase customer satisfaction, and do mobile apps play a role in that? Well, yes, and we will let you know-how.

As you know, presently, many people access the internet through their mobile phones. To use any company's online service through smartphones, there are two choices: either access the brand website or head to their mobile application (if they have one).

Having a responsive website that adjusts to all the screen sizes can increase the interactivity, and hence there will be a rise in customer satisfaction level too. But if your website is slow, not scalable or unattractive, it can damage your brand reputation too.

However, if you launch a mobile application that works well and is compatible with all the devices, it will be more accessible to your customers, increasing customer satisfaction. As a result, you can witness a phenomenal rise in your sales and profit.

Something like this happened when Dominos launched their mobile app for ordering, delivery, or in-store pick-up options. The company saw a remarkable rise of 28% in their sales in the UK just in the first six months of their mobile app launch.

Better accessibility and customer service

You know, when your business starts to grow, it becomes challenging to reach all your target customers in different locations at the same time. However, a mobile app makes this thing easier too for business owners. With push notifications, you can share information about the latest offers or details regarding a new service to all your customers located at different places all at once.

Moreover, with a mobile app, providing customer service also becomes smooth. Neither your customer needs to wait in a phone call queue, nor you need to assign customer care executives to remain on-call for a long time.

Wrapping up

You can now understand how efficient a mobile application can be for your business. We would not say it is the only way to grow your business, or it will undoubtedly be a successful step. However, it can indeed help you in setting up a stepping stone for your startup. Therefore, if you want to build a robust online presence and promote your brand on a broad scale, hire a well-skilled startup app development company to process your idea into reality.