The Top 3 Digital Marketing Strategies for your Business to Start Off With

If your business has an online presence, you would understand the importance of having a digital marketing strategy. In today’s modern era, the digital world offers opportunities for your business growth and it is no surprise that the market is getting crowded. The size of your business and its long-term goal have a major impact on how complex your digital marketing plan will be. If your company has recently begun operations, you might simply need to take a few straightforward actions using one or two digital channels.

In the article, we shall discuss the Top 3 Marketing Strategies which we think you can start off with.

What is a Digital Marketing Strategy?

A digital marketing strategy is a plan for creating an online presence for your business using tools like social media, paid search, organic search, and other web-based platforms like your website.

A digital marketing strategy is the foundation of any successful online marketing campaign. It helps you determine what kind of content to produce, how to promote it, and who your audience is.

Now that you have understood the purpose of digital marketing strategy, here are the Top 3 ways you can start off for your business.

Strategy 1: Content Marketing

Content marketing is a method of marketing that is built on the idea of providing value to the customer. It can be done through blogs, videos, social media, email newsletters, and more.

Your content marketers are responsible for managing content to create customer engagement with your brand. They are in charge of creating content that meets the needs and interests of your customers. The strategy is to create content that will serve as a valuable resource for your target market and encourage them to engage with your brand. For example if you are selling skincare products, your content marketers can create useful content such as skincare tips for your target customers.

The first step in this strategy is to create a content plan which includes identifying what type of blog posts you want to produce, how often you will post them, what topics you will cover, who you will be targeting with each blog post, and more. The next step would be building an online content planner such as Hootsuite which lets you brainstorm ideas for future posts while scheduling them into specific days or weeks.

Strategy 2: Social Media Marketing

A social media marketing plan is a document that provides the framework for your company's social media strategy. It includes the goals, objectives, and tactics that will be used to reach those goals.

The following are some of the elements included in a social media marketing plan:

• Goals: What are you trying to accomplish with your social media marketing campaign? What do you want your brand to look like? What do you want your customers to think of your company? These questions should be answered before starting any campaign.

• Objectives: What are the specific business objectives that will be accomplished through this campaign?

• Tactics: This section should include what type of content will be posted on each channel, how often it will be posted, who will post it, and when it will be posted.

Strategy 3: Email Marketing

Email marketing is a channel that is still being used by most businesses. It’s been around for a while and has been proven to be effective.

A lot of companies are using email marketing as an effective way to reach their customers. They can use it to promote products, services, discounts, and events.

The best part of email marketing is that it's not hard to do and you can set up automated campaigns which will reach your audience automatically without any effort on your part. You can utilize tools such as MailChimp to help you automate and optimize your email marketing campaigns.

Final Thoughts

Depending on the industry and business goals, the components of your ideal digital marketing strategy can differ from company to company. After all, the overall business directives and specific marketing goals will reflect differences, often based on culture, product offerings, revenue targets, etc.

If you are a startup or a small business, your digital marketing strategy will likely focus on more cost-effective tactics first. These include what we have discussed above i.e. Content Marketing, Social Media Marketing, and Email Marketing.

As your business grows, you may have more marketing and advertising budgets to expand your digital marketing strategy to include more tactics such as omnichannel marketing, paid advertising such as Google Ads, and public relations campaigns. This will allow you to reap more long-term benefits for your business.

Do You Need Help with Your Digital Marketing Strategy?

Every business is unique and that is why you will need to partner with a digital marketing agency like smarlling who can help you evaluate and develop a customized digital marketing strategy that is ideal for your business. Contact Us today or give us a call at +65 98653267 for a Free Consultation!