Some Effective Marketing Secrets Using Brand Storytelling

Every business must have its own marketing business strategy. And the goal of every marketing strategy is to make a profit for the business.

In such a case, brand storytelling is one marketing strategy that is worth growing the business. The basic concept is to create an advertising campaign without making people feel that they are viewing a promotion of a product. Audiences should only feel that they got the solution to their problem through the story brand marketing framework. The use of emotions and true stories is useful to increase brand awareness and consumer loyalty.

Ads that are always the same with similar concepts will certainly feel boring in the eyes of the public. The purpose of advertising is to introduce products and attract potential buyers to buy, even to help promote indirectly through word of mouth. This goal will not be achieved if the advertisements posted either through television, radio, or even banners along the road are no longer ogled by the public. Don’t even glance at it, just to be aware of the existence of the ad. Therefore, it takes a special technique to be a bridge so that advertising is right on target and is able to increase sales.

That is brand storytelling, namely the use of stories that are able to lead to public opinion and influence the emotions of potential consumers to get to know their products and be more curious to try them. Through this branding, you can bring potential consumers to know the brand that is being launched, invite them to get involved in the stories that are created.

It’s time to dive into the most effective way of marketing your brand with a storytelling digital marketing strategy. You will need a compelling brand story and platforms to share your brand for brand awareness.

How to start building a brand story

A brand story simply means to introduce who you are and what you believe in. Below are some questions you should consider for developing your brand story.

• What’s the purpose of your brand?
• What’s the relevance of your brand or product in the world?
• What does your brand do?
• Why do you feel the need to arrive at this product, this market with this concept?

How do you want to benefit your customers?

However, branding using stories is not as easy as writing an imaginary work. Of course, certain techniques are needed that can help you in assembling story branding so nicely. Below mentioned are the five secrets that you can use for story brand marketing.

Use Simple Language

When you want to brand a product through stories, it’s best to use simple and easy-to-understand language. It would be better if you use the everyday language used by the community. As much as possible avoid using convoluted language, especially sentences with multiple scientific meanings. Content marketing play important role in attracting potential customers.

An example of a simple story in branding a brand is the film “Sore” by Tropicana Slim which teaches about healthy living. A simple film but able to attract visitors and provide doctrine indirectly if you want to be healthy, then use Tropicana Slim.

Adjust to the Target Audience

Branding will be declared successful if it is right on target. So, adjust the story that will be made with the target audience and potential consumers.

For example, you have a cosmetic product that is light in nature and is intended for teenagers. So, try to make the theme of the story around the lives of teenagers, not stories for adults.

Stories that Can Trigger Feelings or Emotions from Potential Consumers

Prospective consumers will find it easier to remember and recognize the brand that you carry when they are immersed in the story contained in the ad. Therefore, try to create a story that is able to bring consumer emotions up and down while watching the ad impressions that you have created.

Give a Different Narrative

Narrative can also be an attraction in branding a brand or product that you want to offer to consumers. For that, try to create the best narrative that is different from the others.

An example of an advertisement that aired in Thailand about a mobile phone product. In the show which lasts approximately 2 minutes, the story of a child who wants the latest gadget is presented and his parents obey him so easily. However, the seller actually reminded that the child may have it when he is an adult.

The narrative is certainly different from those commonly encountered in everyday life. However, it is able to provide lessons for consumers and remember the product well, even giving a very good image later.

Final Words:-

These are four secrets that you can use in creating the best brand storytelling and increasing your product sales. If you have trouble making it, don’t hesitate to contact Natalie Minh Interactive to realize your desire for digital marketing, story brand marketing, and web designing services.

Resource Link:- https://medium.com/@smaithsophia348/some-effective-marketing-secrets-using-brand-storytelling-e0b1b285014a