Social media marketing

The world of digital media marketing is changing at a phenomenal pace. Its constantly evolving technologies and the way people are using them these are bringing individuals to fill their life style, and catch all information they need in an efficient ways.

The development of technology that increasingly advanced raises new tools and ideas and thanks to the advanced technology the entrepreneurs take advantage of technology, especially with the presence of various social media and marketing strategies Social media networks or new media are one of the most widely used communication media by all people or the wider community today.

The purpose of this study is to analyze marketing communication through social media. This research used the descriptive method, to present a complete picture of the situation related to several situations of variables examined. The results revealed that marketing communication using social media has an effect on consumer interest in buying goods offered through social media such as marketing conducted by instagram social media most frequently visited by people today these results make social media one of the suitable media to deliver a marketing communication. So that this marketing technique is expected to help online sellers in managing their business. This marketing technique has more real-time advantages in serving customers to invite more customers to develop online businesses that have been built.

What is social media marketing?

The term social media marketing refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.

Advantages and disadvantages of Social media marketing

Social media marketing campaigns have the advantage of appealing to a broad audience at once. For example, a campaign may appeal to current and prospective customers, employees, bloggers, the media, the general public, and other stakeholders, such as third-party reviewers or trade groups.

These campaigns can also create obstacles that companies may not have had to deal with otherwise. For example, a viral video claiming that a company’s product causes consumers to become ill must be addressed by the company, regardless of whether the claim is true or false. Even if a company can set the message straight, consumers may be less likely to purchase from the company in the future.

Marketing strategy through social media

The role of social media is very influential in increasing economic progress in the online sales business that has a very wide opportunity. The purpose of this study is to analyze the strategy of marketing communication with social media. This research uses the descriptive method, to present a complete picture of the situation related to several situations of variables examined. These results make social media one of the suitable media to deliver marketing communication. So that this marketing technique is expected to help online sellers in managing their business.

1. Method

This study used the descriptive method to find out the variables related to strategy and marketing in social media, and the sources related to the study. So that it could analyze how much influence social media marketing.

2. Results and discussion

Since now the era has been using technology, especially instagram is social that is most frequently visited by the world community, in the marketing strategy here the thing to do is to sell their products with a view that attracts the attention of buyers. by uploading products sold with unique images, using people famous in marketing, with discounts or promos offered, good service in receiving orders from customers. Many people buy goods or social media products because prices are cheaper and far more instant and simple.

Conclusion

Social media can be established anywhere with an Internet connection, and it should be considered by marketers, advertisers, and online content creators as a basic part of their communications because social media affects all aspects of the Internet and transforms the role of the Internet in people‟s lives (Universal McCann 2008). Today, consumers gain a new role with social media. Consumers are becoming „content creators‟ and, thus, functional consumers instead of just consuming, as in the past. Social media applications or tools that facilitate this are blogs, microblogging applications (such as Twitter), social networking sites (such as Facebook), podcasts, and video and photo sharing sites (such as YouTube and Flickr). Given this reality, it is useful for companies, especially marketers, to integrate social media into marketing and their marketing strategies.

Rapid technological development from year to year makes an innovation emerge especially with the presence of social media performance now makes it easier for everyone to do something. In this case, social media becomes a large field to be used as a tool to promote goods or sell goods offered through social medi, especially with the unique creativities that make social media especially instagram the most widely used for medium to small businesses. With the ease of technology now becoming instant by shopping online buyers can order and interact anywhere, make transactions by transfer and goods arrive at home.