Social E-Commerce: How To Successfully Integrate Social Media With E-Commerce & Its Benefits

eCommerce brands are growing day by day and the competition in this industry is exceptionally fierce. Every moment a new e-commerce store is being set up and every brand has something unique to offer. So much so that it is not even about what the brand is offering but how it is presenting itself to customers.

It is all about the strategy and ways of promotions. Social media has helped e-commerce brands develop many aspects of their identity - customer base, brand tone and followers. And with new inclusions like social commerce, social media is becoming even more vital for brands.

What Is Social Commerce?

Social commerce is just another term that comes under the e-commerce umbrella. If explained literally, social commerce is a combination of social media and e-commerce. It is a type of e-commerce that uses any social media platform as an integration to sell. It could be social content, reviews or branded content.

How To Successfully Integrate Social Media With E-Commerce?

Integrating social media with e-commerce is a top-tier strategy for any e-commerce brand.

You can successfully integrate any social media platform easily through e-commerce tools like Taggshop.

It is an advanced tool that lets its users collect content and create a feed from various social media platforms through hashtags, user handles or reviews. It allows users to moderate and customize the feed. Users can then publish this feed in various ways - e-commerce websites, product pages, as email attachments, etc.

Integrating social media with has so many amazing benefits and can transform your brand as a super brand.

Here is a listicle of benefits:

6 Benefits Of Integrating Social Media With E-Commerce

• Builds Brand Awareness

Be it online or offline, every brand needs a good strategy to build awareness. When it comes to e-commerce store, you have to opt for a strategy that suits your brand. Integrating your social media to your e-commerce is a great way to build brand awareness as any new visitors can find trustable social content displayed on your website’s home page or product page without having to look for credibility.

• A Great Way To Advertise

Now, you have to agree there is no better way to advertise your brand than by your customers doing it for you. Yes, UGC is the best way to advertise your brand. It is authentic, genuine and comes straight from real experience.

You can integrate UGC as a part of social media content to your e-commerce store as a way to advertise your brand.

This way you can also achieve accurate audience targeting and an increased engagement.

• A Smoother Shopping Experience

A lengthy and unpleasant shopping experience is the number one cause of incomplete transactions.

Integrating your social media to your e-commerce has another amazing benefit. It can make the shopping experience of your customers frictionless and hassle-free. Customers can click on the shoppable posts and easily check out the products they like. This process smoothens the customer’s journey and reduces the amount of abandoned carts.

• Builds Customer Trust

Building customer trust is an extremely difficult yet an important part of building a brand. With an e-commerce brand, gaining your customer’s trust gets even more difficult as there is barely any human interaction. While shopping offline, you are allowed to ask questions about the product, see the product and even try it on before you buy it. This helps the customer to make a confident purchase.

E-commerce brands can achieve this by integrating their social media to e-commerce and displaying social content from social media.

• Makes The E-Commerce Look Attractive

Imagine going on a website which is beautifully curated with not just branded content but also content from users posted on social media, details about the product and even user reviews!

It makes you stay on the website for longer and check out the products you are interested in more carefully.

That’s how integrating social media with your e-commerce can benefit your brand. Consumers have more content to look at and make their purchase decision more confidently.

• Reduces Bounce Rate

Integrating social media with e-commerce is an effective tactic to reduce bounce rate. By displaying a feed of shoppable UGC, you can actually save a lot of time for your customers. Many customers woe is a lengthy checkout and extremely time consuming shopping process.

With integrated shoppable content, customers can select the products they like and land straight on the product page, find details and purchase the product in just a few simple steps.

Final Word

An effective social commerce strategy can help you achieve great things for your brand like brand awareness, customers interaction, and boost sales for your online store.

The benefits of integrating social media for e-commerce also include taking your marketing strategy to a new level by growing an active audience, leveraging valuable content and reaching your target market.