Sandwich Boards or A-Frame Insert Signs? Which One is Better for Your Real Estate Business?

When it comes to marketing your real estate business, physical signage plays a crucial role in attracting potential buyers and sellers. Among the most popular options are Sandwich Boards and A-Frame Insert Signs—both highly effective at drawing attention, increasing brand visibility, and guiding prospects to your open houses or listings.

What Are Sandwich Boards?

A Sandwich Board is a foldable, double-sided sign that typically stands on the sidewalk or lawn. These signs are made from wood, plastic, or metal and are often designed with a fixed message printed directly onto the surface. They are called "sandwich boards" because they resemble a sandwich when folded together.

Pros of Sandwich Boards:

✔ Durability – Many sandwich boards are made from sturdy materials like metal or heavy-duty plastic, making them resistant to wind and weather.

✔ No Inserts Needed – Since the design is printed directly onto the board, you don’t have to worry about losing or replacing inserts.

✔ Great for High-Traffic Areas – These signs are excellent for sidewalks, busy intersections, and event spaces.

✔ Professional Appearance – They offer a polished, permanent look that can elevate your brand image.

Cons of Sandwich Boards:

✘ Limited Customization – Once printed, the message is fixed, making it less flexible for frequent updates.

✘ Bulkier and Heavier – While durable, these signs can be heavier and harder to transport compared to A-frame insert signs.

✘ Higher Cost – Custom sandwich boards tend to be more expensive due to their high-quality materials and permanent design.

What Are A-Frame Insert Signs?

An A-Frame Insert Sign is a foldable sign with removable inserts that allow you to change the messaging whenever needed. The frame itself is typically made from plastic or metal, and you can slide in custom-printed corrugated plastic (Coroplast) or acrylic panels to update your message.

Pros of A-Frame Insert Signs:

✔ Easy to Update – The biggest advantage is that you can swap out inserts to change the message as needed (e.g., Open House, Sold, New Listing).

✔ Cost-Effective – If you frequently change your promotions, A-frame signs save money in the long run by allowing you to replace inserts instead of buying new boards.

✔ Lightweight & Portable – These signs are generally lighter than sandwich boards, making them easier to carry and store.

✔ Versatile – Perfect for multiple real estate purposes, including open houses, directional signage, and promotional messages.

Cons of A-Frame Insert Signs:

✘ Less Durable in Harsh Weather – Since inserts are lightweight, they may be prone to falling out or blowing away in strong winds if not secured properly.

✘ Requires Extra Storage – You’ll need a place to keep extra inserts for different events and messages.

✘ Cheaper Frames Can Be Less Sturdy – While high-quality A-frame signs are strong, lower-end plastic models may break easily under heavy use.

Side-by-Side Comparison: Which One Should You Choose?

Feature Sandwich Boards A-Frame Insert Signs

Customization Fixed message, less flexible Easily changeable inserts for different messages

Durability More durable in harsh weather Inserts may be affected by wind/rain

Weight & Portability Heavier, harder to transport Lightweight and easy to carry

Cost More expensive upfront Cost-effective in the long run

Best Use High-traffic, long-term branding Frequent updates (Open Houses, New Listings)

Overall Versatility Great for branding, but static Best for real estate marketing with changing needs

Which One is Best for Your Real Estate Business?

The answer depends on your marketing needs and budget. Here’s a simple guide:

Choose Sandwich Boards if…

✅ You want a long-lasting, professional-looking sign for branding purposes.

✅ You have a prime location where a sturdy sign can withstand outdoor conditions.

✅ You prefer a set-it-and-forget-it sign that doesn’t need regular updates.

Choose A-Frame Insert Signs if…

✅ You need flexibility to change messaging for different events (e.g., Open Houses, Just Sold, New Listings).

✅ You frequently move signs between locations and need something lightweight.

✅ You want a cost-effective option that allows you to swap inserts rather than buying multiple signs.

Final Thoughts: The Best of Both Worlds?

If your budget allows, the best approach is to use both Sandwich Boards and A-Frame Insert Signs strategically.

Use Sandwich Boards for permanent branding outside your office or at key high-traffic locations.

Use A-Frame Insert Signs for temporary real estate promotions, open houses, and directional signage.

By combining both sign types, you can maximize visibility and make the most of your real estate marketing efforts.

Ready to Upgrade Your Signage?

If you need high-quality Sandwich Boards or A-Frame Insert Signs, check out AgentPrint.com for customizable, durable, and professional real estate signage solutions! 🚀