Revealed: 10 Insightful Benefits of Choosing Magento For Ecommerce Development

Today’s digital era is knocking a tremendous demand of using Magento for ecommerce development. According to the Builtwith report on Magento customers, currently, there are around 195,425 active websites worldwide, whereas 2,598 in India.

However, while reviewing Magento’s website, we found them claiming to have more than 250,000 businesses and merchants.

Therefore, we can’t deny that Magento has become a favorite choice for many businesses worldwide. But due to the numerous availability of eCommerce development platforms in the market, your mind might raise a question-why choose Magento for ecommerce?

If it is that with you, I would suggest scrolling the article till the end. Here, I will discuss everything about Magento’s benefits in developing an online store.

10 Perfect Reasons Why Use Magento For Ecommerce

Magento came into play in mid-2018 and has emerged as an excellent resource for many eCommerce development companies. Some famous brand names like Ford, Monin, Liverpool, Nestle Nespresso are using Magento for feature-rich, high-performance, and secure websites.

1. Available As An Open Source Software With Basic eCommerce Capabilities

Being open-source, it is easily accessible and allows developers to build an appealing online store from scratch. However, they also offer a full-featured eCommerce solution for those who want to avail additional features like hosting, cloud architecture, AI-powered merchandising, etc. Also, it provides inbuilt CMS for the landing pages.

2. It's Scalable

It has the power to customize your online store with the way your business matures. Magento for ecommerce development can delight you with the easy handling of multiple stores, channels, brands, or product configurations. It will never hinder the growth and progress of your online store. You can customize templates or modify the code the way you want.

It ensures your eCommerce solution is equipped with the latest mobile trends. Hence, you can create and promote personalized content for your business.

3. Deliver Meaningful User Experiences

Easy navigation, zoom-in capability make it more reliable options for online merchants. They can use these features to deliver flawless brand interactions.

So, whatever online business you have, a jewelry shop, medicine shop, Magento can meet your business requirements. It facilitates the website management process and offers support for multiple languages and currencies.

4. Supports Mobile Commerce

Around 50 percent of online sales will come from mobile shopping in the year 2021. This way, mobile commerce is a future need for all online merchants. Therefore, go with the trend, use Magento Mobile Commerce functionality to create reliable, hassle-free, and faster shopping experiences with its PWA Studio.

5. Search Engine Optimisation

Magento assists SEO-related features that allow you to target relevant keywords and boost your business. Here you get various functionality to increase your sales, generate more leads, or boost brand awareness to different online platforms. In short, you can nurture customers with a better user experience by implementing various SEO activities.

6. Security and Payment Options

Magneto offers you an effortless implementation of SSL security. Besides, it also provides dedicated IP for a store, thus ensuring a secure environment. So, you can guarantee safe online shopping to the buyers. However, it is not limited to security purposes; store owners can offer multiple payment options for fast and easy transactions.

7. Easy Integration With Third-Party Services

There are 1000+ marketing extensions, dynamic themes, payment plug-ins, and accounting features for developing a fantastic Magneto website.

You can easily integrate third-party applications for better use of the software. There are multiple plug-ins available to optimize your e-commerce stores. Add a plugin for payment gateways, tag management tools, and marketing automation.

The reason why it said a hub for different add-ons; you can find everything for an incredible online store. However, some of them are free, and others are paid, so pick any of them as per your needs.

8. It Is Flexible!

A user-friendly interface aids merchants with numerous drag-and-drop tools. The software is fully functional for the back-end processes. Its flexible synonyms assist the merchant in letting shoppers reach out to the right product.

Moreover, if you find it challenging to have synchronized and accurate inventory, especially when handling multiple stores. But it can be no more such a problem if you are using Magneto. It offers a one-stop dashboard for a full view of all orders. It takes your online business to cover the extra mile with Integrated B2B functionalities. ,

9. Community Support

Magento constitutes a vibrant community of developers with above 360,000 forum members, 5,900 contributors, and 8,000 certified developers. Therefore, it is a blessing for developers to use Magento to find instant solutions for any technical or non-technical issues they face in developing an online store.

Here you can also acquire the latest updates and tips to make your store more productive. Apart from Magento services for ecommerce development, it also offers 24/7 support services.

10. Support Live Search

Magneto uses an AI-powered tool that makes it easy for users to have quick search results. Merchants can offer more personalized results by using real-time data. Moreover, it accelerates the back-end processes and provides more time for marketing.

These are a few features that make online merchants use Magneto services for their online business. But as we know, each coin has two sides- good or bad: similarly, Magneto fails at some points with so many benefits. Its analytics and business intelligence functionality provide you a remarkable competitive edge.

The Cons of a Magento Ecommerce Platform

Here are some of the weak points where Magento fails as a great ecommerce platform.

High cost

Since it is open-source, but for integrations, custom development, and upgradation, one has to pay a few bugs. Magento is a comparatively more expensive eCommerce solution than Shopify. Further, hiring a Magento development company may charge you more than a regular PHP developer.

Complex platform

Ít is somewhere tricky to set up and run Magento, especially for beginners. Further, it has more than 20,000 files and 200 database tables that makes it quite confusing for developers to manage all these files at a time. Therefore, you need the experience to build an ecommerce store on Magento.

Time-consuming

As it is layered software, thus making the development process a bit time-consuming. It takes a long time to learn the structure of the theme, and it takes time to get anything customized on the backend to affect the website.

Can’t do random hosting

While using Magneto, you have to use a dedicated server to host your online store. You can not pick any random hosting platforms to host it. However, try to configure a server that your developer is proficient in working with—the reason why it is causing bulkiness and making it cause to crash your websites.

Let’s see the Pros & Cons of the Magento Ecommerce platform in the tabular for easy understanding.

Pros of Magneto

• Fully customizable
• An abundance of built-in functions
• It is a fast way to get a website up and going.
• More suitable CMS for an online store
• Comfy to create product cards with photos, detailed descriptions, characteristics, etc.
• A great community, always providing temporary fixes and patches.
• It is powerful and fast on the proper web server.

Cons of Magneto

• Quite tricky to manage a website for a layman who is not tech-savvy.
• Somewhat sluggish and slow compared to other platforms.
• Magento is expensive to maintain
• They are much more complex than other systems
• Managing the store is not as intuitive.
• Making changes is also very hard.
• The updating site layout is not intuitive; developers may have to pay additional expenses.

Wrapping UP

Magneto is emerging as one of the best options for online store development. Moreover, I have addressed some amazing features and the cons of Magneto for you to decide-why use Magento for ecommerce?

So, whether you have or are planning to start your E-commerce business, Magneto is the right thing to invest in. You can reach out to any of the reputed eCommerce development companies like Crafted, BeCurious Studio, Revenue River for help in building a secure & engaging online selling store.

So, go ahead and share your requirements with them and expect an excellent solution for business. Further, I will like to hear your view on this article and let me know your experience of using Magneto as an eCommerce development platform.