Radio Streaming in the New World of Voice Assistants (will radio streaming to adapt)

More than 4 billion people will be using voice search by 2020. That’s a huge market, and the number of people using voice based technologies has increased exponentially over the past few years. This means that the future of radio streaming needs to adapt.

Smart speakers are changing the game when it comes to how people consume content. They allow people to listen to more audio in general, but podcasts in particular are a great use case for smart speakers. This is because they’re just so convenient.

To remain relevant and to grow, online radio broadcasters are going to have to start giving their listeners what they want: more options.

The Future of Radio: Smart Speakers

The number of people using voice based technologies like Siri, Alexa, and Google Now has increased dramatically in the past five years. According to Google, the number of people using voice based technologies has increased by 30% in the last 12 months. It's predicted that over 50% of internet searches will be done via voice by 2020.

With such a significant increase in voice based searches, it’s important that you optimise your website and content for voice search.

What are smart speakers

Smart speakers are essentially voice activated search engines. You can ask them what the weather will be like today, or to do a math problem for you, or even to tell you a joke.

The future of radio streaming is the same as the future of all personal media - it's about curation.

How online radio streaming can adapt?

If you’re a digital or marketing professional, there's no doubt that technology and the way we consume content is changing your industry. We live in an on-demand world, where we can get what we want, when we want it. The same applies for online radio stations.

In fact, it’s estimated that over a billion people worldwide use voice technology on a daily basis. The way we consume content as a society is changing. People are choosing to watch less television and listen to the radio less and instead are turning to devices like Amazon Echo, Google Home, Apple Homepod, etc.

There’s been a shift in the way people consume content. In the past, people used to find content and share it with their friends by forwarding them links.

Making yourself available to Voice Assistant users it’s the only way of maintaining your audience and expanding it. If you don’t embrace this new trend, it will only limit your reach. Acting fast is the only way to secure your place among the first ones and giving space yourself for future development.

You can find a more indepth analysis in my article here