Proven Strategies To Run Facebook Ads Like A Pro

If we run Facebook ads, then our simple goal is that we can bring sales or leads for ourselves. Most of the time, bringing 50–100 sales is not a big deal if you do not know technicality. Or you can achieve this simple goal by doing a lot of targeting.

But the biggest difficulty arises when we have to scale our ads and increase sales from them. Many people get stuck in this phase and are unable to get out of it. If it becomes too difficult, Read complete article to know how?

1. Gradually Increase the Budget of Your Best-Performing Ad

Now we will talk about our number 1 strategy which has been running for a very long time, which is to gradually increase the budget of your longest best-performing ad.

Now you will ask anyone in the market, they will say that you keep increasing your ad budget by 20% every 4–5 days. Let me explain this with a very small example. Suppose I have a very good ad that is bringing me good sales. Now what will I do? For example, if my budget for that ad was Rs. 1000, then after four-five days, I will increase it to Rs. 1200 and gradually keep increasing by 20%.

Why This Works?

If my budget was Rs. 1000 and I suddenly increased it to Rs. 6000, then the ad will go back to the learning phase.

2. Duplicating Your Creatives

Now let's talk about our second strategy, which is duplicating your creatives.

If in the last 15 to 20 days, your ad is performing best and is bringing you sales, you create a duplicate copy. Let me explain it to you with a very small example.

Suppose I have an ad set that is performing very well. I know that the targeting is very good in it. Apart from this, ad copy, ad creative - everything in it is the best. That means it is my winning ad set. I will create a duplicate of it and then test out the duplicate set on a higher budget.

What happens to my main ad? I am not making any changes to it. Because as many times as you make changes to your ad, it affects performance. What do we do instead? We leave our main ad as it is so that it continues to bring us normal sales, and on the other hand, we create a duplicate.

Then we test on the duplicate whether, if I keep increasing its budget by 10–20% day by day, I will get the same sales. That is, when scaled up, will this ad still perform well? From this, you can understand whether this scaling will work or not and you can easily test it out side by side.

3. Changing Ad Creatives for Scaling

Now we relate this to our third strategy. Many times, we even duplicate our ad and test it out on a higher budget, but there are also chances that your winning ad does not perform well when you scale it.

Solution:

What you can do in such situations is create a duplicate of those ads but change their ad creatives. Because we have faced the same problem in our agency and tested it out on the ad manager of many clients, we found that it works very well.

Basically, what you have to do is:

Create a duplicate of your winning ad

Keep the targeting same

Change the ad copy and ad creative

This does not mean that you change the entire concept of your ad creative and ad copy. It means that you should pick the best elements from your winning ad and improve upon them.

This helps avoid ad fatigue. If the same people see your ad again and again, they will get tired of it. Instead, by changing the ad creatives, you increase your chances of conversion while keeping your scaling strategy effective.

4. Horizontal Scaling

Now let's talk about our fourth strategy, which we call horizontal scaling in the language of marketing.

You may have a very good winning ad in which you are targeting a group of people and showing them your ad. But a time will come when all the people will have seen that ad again and again. That audience will gradually start getting saturated.

What Happens in Such a Situation?

The cost of your ad increases

Your sales decrease significantly

Solution:

To avoid this situation, the best way possible is to find different groups of people to whom you can showcase your ad. This means:

Playing around with interests

Changing demographics

Adjusting age groups

When one ad gets saturated, you will already have a second ad ready to scale.

5. Using Lookalike Audiences

Lookalike audiences help you find a new group of people quickly. Facebook already has your data, so it finds similar people to your existing audience.

By using a lookalike audience, your testing becomes much more efficient, and you can scale quickly.

6. Retargeting for Maximum Conversions

What is Retargeting?

Retargeting means that you showed an ad to someone, and they may have:

Added a product to the cart

Visited your product page

Engaged with your video ad (liked, commented, or shared it)

You retarget those people because they are already interested in your product.

How to Set Retargeting Budget?

Spend 1/10th or 2/10th of your main ad budget on retargeting.

Example: If my main ad budget is Rs. 1000, then I will spend Rs. 100 to 200 in a retargeting campaign.

Also, make sure to change the ad creative for retargeting. Even if you keep the product the same, showing a new ad improves conversion rates.

When to Scale?

You have to give your ad 8 to 10 days to see if it is bringing consistent sales. If it is bringing regular sales, then you should scale it.

However, if an ad gives you just 1–2 forced sales, there is no need to scale it. Otherwise, your money will be wasted.

Final Thoughts

If you are reading this till now, I am 100% sure that you are very serious about your business.

I have recently launched an eBook called Clicks to Conversions, where I have covered Facebook Ads in depth with all the strategies. There are tons of freebies with the eBook, which will help you a lot while running Facebook ads.

I suggest you invest in that eBook so that you can master Facebook ads. You can find the link in the description. You will not find such raw content anywhere else.