Notice of the State Internet Information Office on the regulations on the Management of Internet Pop-up Information push Service (draft for soliciting opinions)

In order to further standardize the management of Internet pop-up information push service, protect the legitimate rights and interests of citizens, legal persons and other organizations, carry forward socialist core values, and create a clear cyberspace. According to the laws and regulations such as the Network Security Law of the people's Republic of China, the Law of the people's Republic of China on the Protection of minors, the Advertising Law of the people's Republic of China, the measures for the Administration of Internet Information Service, and the provisions on the Ecological Governance of Network Information content, our office drafted the regulations on the Management of Internet Pop-up Information push Service (draft for soliciting opinions), which is now open to the public to solicit opinions.

Feedback can be sent by email to: [email protected].

The deadline for feedback is March 17, 2022.

Attachment: regulations on the Administration of Internet Pop-up Information push Service (draft for soliciting opinions)

National Internet Information Office

March 2, 2022

Regulations on the Management of Internet Pop-up Information push Service

(draft for soliciting opinions)

The Internet pop-up window information push service referred to in these provisions refers to the information push service provided to Internet users in the form of pop-up message windows through operating systems, terminal devices, application software, websites, etc.

The term "Internet pop-up window information push service provider" as mentioned in these provisions refers to the owners or operators of operating systems, terminal equipment, application software, websites, etc., that provide Internet pop-up information push services.

(1) to spread positive energy, carry forward the advanced socialist culture, actively promote the content of upward and good, and nourish the hearts and minds of the people and society with social mainstream ideological values and moral culture.

(2) illegal and undesirable information clearly defined in the regulations on Ecological Governance of Network Information content shall not be pushed, especially those contrary to public order and good customs, such as malicious hype, entertainment gossip, gossip and privacy, extravagance and showing off wealth, judging ugliness and disguising ugliness, etc.; must not be related to a topic to push the relevant old news, malicious speculation.

(3) do not push news information through pop-up windows without obtaining permission for Internet news and information services; if pop-up window push messages involve other Internet information services and are subject to examination and approval by the relevant competent departments or obtain relevant permits according to law, shall be subject to the examination and approval of the relevant competent departments or obtain relevant permits.

(4) the push of news and information through pop-up windows shall be carried out in strict accordance with the latest version of the list of sources of Internet News and Information issued by the State Internet Information Office, shall not be reproduced beyond the scope, and shall not distort or tamper with the original meaning and content of the title, to ensure that the news sources are traceable and that the news information is true, objective and comprehensive.

(5) to enhance the diversity of pop-up window push information, scientifically set the proportion of news information and vertical content, and embody the mainstream values of positive, healthy and upward progress; do not push or hype hot and sensitive events in society, exaggerate vicious cases, disasters, and so on, and cause social panic.

(6) to be equipped with manual forces commensurate with the scale of the service, improve the management standards of pop-up information push content, and improve the work flow of information screening, editing and push, so as to ensure that pop-up information push must be examined manually.

(7) protect the rights and interests of users, clearly inform users of the specific mode, content frequency and cancellation channels of pop-up information push service by means of service agreements, etc.; fully consider the user experience and scientifically plan the push frequency, shall not maliciously carry out different frequency push to ordinary users and member users; shall not interfere with or influence users to close pop-up windows in any form Make sure that each pop-up message clearly shows the identity of the push service provider.

(8) algorithmic models that induce users to indulge or overconsume are not allowed to violate laws and regulations or ethics; do not abuse personalized pop-up window services, use algorithms to block information, overrecommend, etc.; and do not abuse algorithms, carry out portraits of minor users and push information that may affect their physical and mental health to minor users.

(9) pop-up window push advertising information must be subject to content compliance review and shall not violate the relevant laws and regulations of the state; it shall be identifiable, prominently marked "advertisement" and clearly indicate the user; and ensure that pop-up window advertising is closed with one click.

(10) it is not allowed to present malicious third-party links, QR codes and other information in the form of pop-up window information push; it is not allowed to induce users to click through pop-up window information push service to implement traffic fraud or traffic hijacking.