Marketing 101: An Overview Of Marketing As A Career For Fresh Graduates

Marketing is a set of activities and processes for creating, communicating, and delivering value to customers, clients, partners, and society at large. It involves understanding customer needs and wants, identifying the best ways to meet them, and then delivering the products or services that will satisfy those needs.

If you’re interested in a career in marketing, read on to find out more!

Career overview

​​A career in marketing can be a rewarding and fulfilling experience. With the right skills and knowledge, you can build a successful career in this field. You will need to study the basics of marketing, such as how to identify target audiences, create effective campaigns, analyse data and measure results.

How do I begin?

For recent college graduates or those without previous marketing experience, an entry-level marketing position is usually the way to enter the industry.

Entry-level marketing positions often involve helping with:

• creating awareness of the brand you are marketing
• providing customer support
• planning and implementing advertising campaigns
• reporting to account executives
• acquiring new customers to help increase sales
• expanding marketing research to develop the brand.

The tasks required for these positions can change depending on the company.

Here are some examples of entry-level positions:

• Social Media Support
• Sales and Marketing Associate
• Digital Marketing Assistant
• Market Research Analyst
• Media Planner
• Client Services Manager
• Advertising Assistant.

These are just some job positions to give you an idea. You can go over the website of Indeed and Seek for more available marketing positions.

How can I prepare for a marketing job?

Applying for a job in marketing can seem intimidating at first, but it doesn’t have to be. With the right preparation and a few key tips, you can make sure that your application stands out from the crowd and gets you noticed by your potential employers.

The first step to applying for a marketing job is to research the company, their goals, and their target audience. This will give you an insight into what they are looking for in an applicant and will help you tailor your application to their needs.

Next, create a strong resume that highlights your relevant experience and skill set. Check that it is well-written and free of errors.

Finally, write a great cover letter explaining why you are well suited to the role. By following these steps, you can make sure that your application makes it through to the next stage of the recruitment process.

You may check Live Career for examples of good cover letters. The website also has a cover letter builder to help you construct one.

What else can I do to invest in additional skills?

One of the most important platforms for marketing these days is social media. Hence, the availability of social media courses for marketers like yourself.

Social media marketing courses are designed to help you become more proficient and successful in the world of marketing. These courses cover topics such as marketing, content creation, analytics, and audience engagement.

A social media course also teaches you how to effectively use various social media platforms such as Facebook, Twitter, Instagram, Pinterest, and YouTube. With a digital marketing course, you can gain an understanding of the tools available to you in order to leverage the power of social media for your professional (and personal) goals.

According to Social Shepherd: “49% of consumers ages 18-29 said they’ve made a purchase after viewing a social media ad.”

This goes to show that marketing is an effective way to grab the attention of your audience. Ultimately, the goal is to increase sales and generate profit.

To end…

Investing in a career in marketing is a great way to open up new opportunities and increase your potential. With the right experience, you can develop the skills necessary to grow in different digital marketing roles.

Marketing allows you to be innovative and creative while having a direct impact on the success of a business.