Inside the rise of ZYN: The smokeless nicotine trend you didn’t see coming

Just recently, Grand View Research valued the global nicotine pouches market at $5.39 billion, expecting it to hit $25.40 billion in the next few years. If this projection comes to pass, the industry will have expanded by more than 29% CAGR. Another related study by Quatr revealed that ZYN’s shipments surged from 1 million to 334 million within six years in America alone, a testament to how exceedingly popular these products have become.

How to get ZYN from Snusforsale online

Today, if you want to buy ZYN online, you can simply make a few taps on your mobile device. Thanks to top online stores like Snusforsale, you can access this product more conveniently than ever. Remember, according to alphabridge.co, more than seven in ten (77%) customers consider such convenience necessary when transacting, further highlighting why ZYN has become more popular.

With these products, users no longer have to worry about the stigma-laden image of cigarette smoke curling in the air. Sleek tins of ZYN, coming in different flavours, are quickly replacing traditional cigarettes. And if you want to learn more about this trend, you have just come to the right place.

Statistics that could intrigue you

The Public Health Law Centre recently published a report claiming that nicotine pouches like ZYN were the fourth most used tobacco product among young people. According to the survey, 1.5% of the respondents reported using those products.

As if that’s not enough, the report revealed that 79% of users use the pouches in combination with cigarette smoking. And when it comes to ZYN alone, shipment volume in the US increased from 6 million in 2018 to 334 million in 2023.

Being tobacco-free, ZYN pouches contain pharmaceutical-grade nicotine salt, food-grade fillers, sweeteners and flavoring packed into tiny, paper-like membranes. But does this make-up help drive the product’s popularity? Well, keep reading.

The growing need for discreet and smoke-free experiences

You can agree that smoking can sometimes be messy. Think about its lingering odor and the billowing cloud that you may have to explain away, especially in areas with tight smoking regulations. Living or working in such areas means limited use of nicotine. Also, don’t forget that smoking can have adverse effects on those around you.

Take secondhand smoking, for instance. Do you know that, according to the American Lung Association, it causes over 41,000 deaths annually and can have devastating health effects? This is part of why many people are turning to ZYN, as it doesn’t produce vapor clouds. That way, you can use the product without bothering others. And this is regardless of where you are – whether in a Zoom call, a movie theatre or even a wedding.

Once you pop a pouch under your lips, you can go about your day without anyone noticing. You also don’t have to spit, making the product more discreet. And beyond discreetness and smoke-free experiences, studies show that ZYN has a more immediate effect than traditional smoking.

According to Vice, the typical gas station ZYN contains 6 mg of nicotine, and keeping it tucked between your upper lip and gums for roughly 30 minutes delivers significantly more nicotine to your body than a single cigarette - at about one-third of the price. This is perhaps why it’s common among users who prefer instant effects.

Markets are just a click away

Experts attribute the rise of ZYN to the popularity of social media platforms, which shouldn’t be surprising. Almost everyone is on these platforms. Statista estimates that over 63% of the world’s population is social media users. Of course, no innovative business would want to ignore such a statistic.

And if you’re keen, you may have noticed a growing trend on TikTok and podcasts, where influencers upload content about the usage of the product, driving curiosity among different populations. Tucker Carlson, former Fox News personality, is a good example. He has been spotted on various occasions promoting and advocating for this product’s use, initially praising it as a productivity booster and a way to rebel against mainstream medicine.

Such comments are not to be taken lightly, as they affect people’s perspectives. Someone may start using ZYN just because their favorite celebrity mentioned it. To put that into perspective, imagine yourself in a situation where you have to buy a phone from two almost similar brands. Amid the confusion, one of your most trusted friends offers a recommendation. Because you trust them, you will be more likely to transact with their recommended brand.

Are there any challenges that could affect this buzz?

Of course, with popularity comes scrutiny. Many concerned parties have been ringing the alarm bells, claiming that ZYN’s social media cool-factor may be attracting teens and non-smokers who might otherwise never touch nicotine. Clinical Advisor recently conducted a study among 10th and 12th graders and found the usage of nicotine pouches, including ZYN, to have increased from 1.3% to 2.6% within 30 days.

With such statistics, different governments are becoming concerned about this product’s popularity in their jurisdictions, which could actually affect its further spread. Just last year (2024), Washington, D.C.’s attorney general summoned a multinational tobacco company, claiming that its online sales contradicted the District of Columbia’s ban on flavored nicotine. The company was forced to suspend all online sales, leading to a nationwide shortage.

Imagine the effect such moves could have on ZYN’s popularity if every government were to take this approach. That’s why you want to remain attentive to the industry to see what the future holds.