How To Use A Website Audit To Boost Your Brand?

For many brands, the web development process is complex and evolving. But before embarking on this journey, a website audit is necessary as many brands develop a website. Additionally, they don't regularly review it to make sure it's still functioning effectively.

Website audits play a vital role in boosting your brand presence online. However, it involves reviewing your site's existing content to ensure it's relevant, accurate, and engaging. Ideally, a website audit will reveal what works on your site, indicate the section where content needs to be made, and identify areas where existing content is outdated or useless to site users. Usually, existing content can be repurposed or reformatted to simplify content creation and increase the efficiency of a brand's content marketing efforts. If you are new in this digital market and unfamiliar with digital tactics, we recommend you take a whole website package that will include all services at the best price.

Are you thinking of a website package? Let me tell you; it includes all the necessary features to boost your brand presence online in no time. It has a website design package, the domain+hosting /designing/development, and much more. So, go for a website package and get rid of these technicalities.

So how do you launch your website with a thorough audit that improves your brand image and encourages new customers to visit your website? Here we gather some of our thoughts on which you can rely while doing your website audit.

What is a website audit?

First, you need to understand what an audit is to do it! Audits allow you to critique your existing website, performance, and SEO goals. This is usually done before a website redesign or design revision; however, reviewing at least twice a year is a good idea to maintain your presence. These audits reveal missing links or ineffective contact forms that can dramatically impact customer retention and new customer onboarding.

Why is a Website Audit Important for the Brand?

Look no further if you're wondering if a website audit is worth the time and money. First, we have a free workshop in November that will give you a free on-site audit and knowledge on how to solve big problems. Website audits are an essential part of any digital marketing campaign, and here are five reasons why:

Pinpoint Technical Issues

A site audit can help you identify technical SEO issues that may affect your rankings. Have you noticed your organic traffic has decreased recently? This might be a technical issue with your site, causing Google to penalize your rankings. An on-site audit can help you identify any potential problems so you can fix them as quickly as possible.

Improves Search Engine Indexing

A site audit helps you understand how Google crawls and indexes your site. Having a solid understanding of how Google crawls and indexes your website is vital for two reasons: first, it can help you diagnose any indexing issues that might affect your rankings, and second, it can help you develop a more effective sitemap strategy. With a proper sitemap, Google may be able to identify and index all the pages on your site, which means they won't appear in search results. But with an optimized sitemap, you can ensure that Google finds all the essential pages on your site so they can be indexed and appear in search results.

Recognize Duplicate Content

A site audit can help you find and fix duplicate content issues. The same content is one of the quickest ways to hurt rankings because it confuses Google and makes it difficult for them to decide which version of a page should appear in search results. If you have repeated content on your site, a site audit can help you find it so you can fix the problem, usually by removing the identical page or 301 redirecting it back to the original page.

Improve User Experience

A site audit can help you improve the overall user experience of your site. User experience is increasingly important to Google when ranking websites in search results. If a user has a poor experience on your site—for example, if they're frustrated by slow loading times or difficulty finding information—they may return to the search result and choose another effect. A website audit can help you identify user experience issues on your website, thereby improving your overall visitor experience (and thus your rankings).

Point out Broken Links

A site audit can help you develop a better link-building strategy. Link building is one of the most effective ways to improve rankings. But it is one of the challenging yet time-consuming parts of SEO audit. By performing a link-building analysis in a site audit, you can better understand where your links come from, what types of links are most effective, and how many links you need to create to see improvements in your order. This information will be invaluable as you develop and implement a link-building strategy in the future.

How to conduct an on-site audit?

First, think about the things necessary to your business and that you want to ensure they run as smoothly as possible. Below are some of the things we believe are essential to our business and how we audit them for our website or our clients' websites;

Site Speed

Your customers don't want to wait for your website to load, and most don't wait. According to a recent survey, customers will give your website up to 6 seconds to load before giving up. Additionally, Google uses your page load speed to determine your SEO. The faster your site loads, the higher the Google search results on your site.

Therefore, you need to test your download speed on different devices regularly. The optimal upload speed is less than 2 seconds, so keep that in mind when trying.

Responsive Design

Is your website mobile friendly? 50% of visitors see your website on a mobile device, so your website must work on all devices.

Use Google's mobile-friendly tests to test how your site looks and how it works. This free site allows you to check the availability of various devices.

Security/SSL Certificate

Does your website have an SSL certificate? If not, that's probably why your visitors aren't buying online. Google is now adding a "Not Secure" banner to any website without an SSL certificate.

Make sure your website has an up-to-date SSL certificate, so customers don't leave your website for this little mistake!

Key benefits of Website Audit For Boosting Brand Presence online

A website audit can take anywhere from a few hours to several months, depending on the extent of your website. But at the end of the day, a helpful review improves your site in many ways, including:

Identify problems in the website content

As you review your content assets, you can start troubleshooting performance issues, fixing broken links, and improving the accessibility of your website. These fixes will increase your site's search value and make your site more attractive to new and repeat visitors.

Create opportunities to reformat content

Valuable up-to-date information helps improve website usability, search rankings and visitor loyalty. But you don't always need to create content from scratch when you have blog posts, submissions, and other marketing materials that you can reuse to achieve specific goals.

Diagnose content vulnerabilities

If your website provides information about something and there is a checklist of information on your website. An audit report also highlights areas of the website that lack the information your audience is looking for. By identifying website content gaps, you can better create new content that adds value to your website and brand.

Content quality assessment

Your website content audit should assess the quality of your existing content. Is it high quality, medium quality or low quality? Is it long and rich content or short and light content? Google's website crawler is aware of duplicate, short and priceless content and can penalize your site in search rankings for lower-quality content.

Optimize your message structure

You may have powerful content on your website, but it's useless if it's not accessible. Use relevant analytics data, including search terms, to determine how to make it easier for your audience and search engines to find the most compelling content.

Final Thoughts

A website audit should be your top priority if you really want to improve your ranking in search results. Validators can put you on the path to better rankings and more organic traffic by identifying technical issues, understanding how Google crawls and indexes websites, finding and fixing duplicate content, improving user experience, and developing better link-building strategies.

However, the main goal of an audit is to provide a comprehensive framework for content that must be removed, edited, reorganized, improved, reused, or created from scratch. Partial audits are also an effective way to maintain your website by sampling areas of your website (such as the main landing page) and then optimizing them based on existing information.

Many brands outsource their website audit to ensure it's done precisely the first time. We provide expert auditing services in our website package to take your brand presence to the next level.