How To Run Multiple YouTube Channels: A Complete Guide

It’s time-consuming and can feel like a second job, but if you’re serious about building your brand and growing your audience, then the effort is definitely worth it. Chances are you have several interests that go beyond just being someone who uploads videos about them on the same channel. Perhaps you’d like to branch out and create different content under different channels from the same account so that people interested in any specific topic will know where to find it. Or perhaps you have interests that complement each other, so why not upload content from both on their own channel? Let’s take a look at how to run multiple YouTube channels without losing your mind!

Why You Should Run Multiple YouTube Channels

As we mentioned above, with running multiple YouTube channels, you can separate your content by topic, which means your audience will know exactly where to find it, making it easier to navigate and find what they’re interested in. Additionally, running multiple channels is a great way to build up your subscriber base, which is important for a couple of reasons: YouTube will promote channels with high numbers of subscribers and you’ll need that promotional boost for your content to be discovered. There are plenty of other reasons running multiple channels is a great idea: You can experiment with topics that interest you but might not have the same audience as what you regularly post about. You can collaborate with other YouTubers and offer cross-promotion between your channels, making them stronger and helping you both build your subscriber base. You can create a channel for your brand, or your business and use it for advertising, product reviews, or any other type of content you want your potential customers to see.

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The Basics of Running Multiple Channels

When it comes to running multiple channels, the first thing you need to do is get all of your channels verified. This will help you connect them, share your content between them as well as connect them with other users. In order to get them verified, visit YouTube’s channel verification page, log into your account and select the channels you’d like verified from the drop-down menu, then follow the prompts to fill out the necessary information. The whole process shouldn’t take longer than a couple of days as long as you’ve filled everything out correctly. If you’re having issues, you can always contact YouTube’s support team for assistance. While you’re at it, you’ll want to make sure the channels you’re creating have relevant and appropriate thumbnails, channel art and descriptions. YouTube’s algorithm takes these factors into consideration when determining where your content appears in the feeds of its users, so you want to make sure they’re as optimized as possible. You can do this by creating a photo collage using Photoshop and grabbing your channel art and bio information from the Advanced Settings of your YouTube account. If you don’t have Photoshop, don’t worry, you can use a free online editor such as Canva or PicMonkey.

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Choose Your Audience(s)

Before you dive headfirst into creating content for all of your channels, you’ll want to decide who your core audience is. From there, you’ll want to think about other people who might also be interested in your content. By doing this, you’ll have a better idea of where to put your content so that it’s easily discovered and enjoyed by the right people. You’ll also be able to better decide which channels to create. For example, if you’re a fitness YouTuber, you might want to create a channel for beginners and another for advanced fitness enthusiasts. That way, each channel has its own niche, making it easier to publish content and get discovered.

How to Run Multiple YouTube Channels Simultaneously

In order to run multiple channels at the same time, you’ll first want to link them together. To do this, log into YouTube, click the drop-down menu next to your account name and select “Settings”. From there, click the “Advanced” tab, scroll down to “Channel account linking”, click “ Link account” next to the channel you want to link and follow the prompts. Repeat for each channel you’d like to link. Note: You can only link channels that are created from the same Google account. Also, don’t try to link more than five channels together. You’ll get an error message. You also don’t have to create completely different content for each channel or upload content to only one channel at a time. You can, but you don’t have to. You can share your content across multiple channels using the “Share” tab. You’ll find this tab under the “Advanced” tab in your YouTube settings menu. Once you’ve shared your content, you can select which channels it appears on. YouTube will also display any comments made across each channel, which is a nice touch.

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The Cons of Running Multiple Channels

First off, running multiple channels will take a ton of your time. Not only will you need to create content for each channel, but you’ll also need to find ways to promote that content in order for it to gain traction and be discovered by new subscribers. You may also have a difficult time keeping track of everything that’s happening across multiple channels. You’ll want to break down your publishing schedule and make sure you’re not overdoing it. You don’t want to burn out before you’ve gotten a chance to see any real results. Multiple channels also means you have to be more careful about what you say and do online. You don’t want to accidentally offend or alienate your audience, so be careful what you say and do on your other channels.

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Final Words

Running multiple channels is a great way to diversify your content, reach new audiences and promote your brand across multiple mediums. However, it’s important to know your strengths and weaknesses before diving headfirst into this endeavor. By knowing what your favorite topics are and which topics you’re most knowledgeable about, you can decide which channels you want to create and how to best tie them all together. With a little planning and lots of hard work, you can easily run multiple channels and find success with your multiple channels.

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