How to improve your website ranking organically?

• Identify and fix non-performing content.
• Find new keyword opportunities.
• Optimize for higher CTR.
• A blog to increase ranking keywords fast.
• Improve Site Architecture to Get Sitelinks.
• Dominate Featured Snippets.

Organic search accounts for 51% of all website traffic and 40% of total income. That is why SEO experts are constantly working to enhance organic traffic.

But wait, you must generate visitors through social media networks in order to rank your website organically. Do you have a firm grasp on the fundamentals of social media marketing? If you answered no, take a look at our instructions – 9 Ways to Use Social Media to Increase Website Traffic.

1. Identify and Fix Non-Performing Content

Non-performing content is content that doesn't help a website meet its marketing goals, such as boosting organic traffic, conversions, or referrals from other websites. It's not helping you, and it can even be hurting your prospects of increasing organic search traffic.

This is due to the fact that non-performing content depletes the crawl budget, which is a limited resource used by search engines to determine how many and which pages of a website to index. If your site has a lot of non-performing content, search engines will become stuck crawling it and leave before crawling the good stuff.

Search engines will have enough resources to crawl the most important pages and articles on the site. In the long run, this content will rank better in the SERPs, resulting in more organic clicks.First, figure out which pages on your site are generating the most backlinks, traffic, ranking keywords, and conversions. A content audit is the most effective way to do this:

1. Make a list of target keywords and related articles that don't get much traffic for that term. One way to achieve this is to use Alexa's Site Keywords tool.
2. Enter your website's URL to obtain a list of all the keywords that are increasing organic traffic.
3. Filter phrases with a Share of Voice of 0 to 5 to get rid of phrases that already get a lot of traffic for that topic.
4. This will provide you a list of terms that people are using to find your website. Download a spreadsheet of your keywords to see which ones are sending people to specific URLs on your site.
5. Examine each URL's performance in terms of key organic metrics including increased organic traffic, bounce rate, time on page, and click-through rate (CTR).
6. Examine qualitative aspects such as the quality of the content and the timeliness of the delivery.
7. The SEO Audit Tool from Alexa will assist you in identifying SEO issues such as broken links, dead-end sites, and duplicate content.
8. Use our content audit template to arrange the information and takeaways

2. Find New Keyword Opportunities For Increase organic traffic

Even the most successful keyword strategy is bound to contain problems. That's only natural: new, relevant keywords surface frequently, and adding new product features generates new keyword potential. Content creation takes time to incorporate such prospects into the keyword strategy.

Don't skimp on a keyword strategy that fills in the blanks, though. Keyword

The risk that these aren't taken can hinder organic traffic growth and give competitors a leg up. You can improve both search traffic and brand visibility by identifying opportunities and incorporating them into iterations of your keyword strategy.

How to Discover Keyword Possibilities

Enter your website or a relevant term into the tool. This will produce a list of related keyword suggestions, which you may sort to find the most popular.

Remove any terms that aren't relevant to the Competitive Power of your website. This is an Alexa metric that identifies which keywords you can rank for and which you can't. It's determined by how well your site has previously fared in organic search.

If you truly want your website to rank organically on Google, you must execute SEO on the site for better results and long-term performance. The finest part of ranking on the first page is working with the best SEO agency.

By actually googling the keyword opportunities and observing what type of content comes first, you can map the search intent of the term possibilities.

3. Optimize for Higher CTR

When it comes to organic search traffic, getting to page one is only half the battle; you also have to persuade searchers to click on your result rather than one of your competitors.

Optimizing the click-through rate (CTR) has two advantages. To begin, you'll steer search traffic away from competitors' sites and toward your own, resulting in an increase in organic visitors. Second, you'll provide positive signals to search engines: One method Google prioritizes search results is by having a high CTR.

4. A blog to Increase website ranking Keywords Fast

Blogging is one of the most effective strategies to increase the number of keywords your site ranks for, particularly non-branded keywords. Blog entries, which include top-of-funnel educational content, establish your organization as an expert in your field while also allowing you to show off your product to others looking for comparable information.

Gated content can assist fill the sales funnel with qualified leads, therefore blogging can aid your marketing funnel and B2B marketing strategy.

Increased organic traffic will be driven by blog content that solves real customer needs. A blog strategy that is solely focused on items or services may turn off searchers.

5. Exploit Site Architecture to Get Sitelinks

The architecture of your site influences how crawlers access it as well as how human searchers explore and interact with it. Crawlers won't be able to tell which pages or articles are the most important to your site if your site architecture is complicated. Users may be unable to find the information they need, leading them to leave the site. As a result, search engines send your site bad ranking signals, and it falls down the SERPs.

Good architecture improves organic traffic by putting your site higher in the results and increasing the chances of having site links displayed in SERPs.

6. Dominate Featured Snippets

In 2016, Google introduced highlighted snippets. These enriched results are intended to respond to a searcher's query right on the results page, removing the need for the user to leave Google in order to find the information they need.

New Google features such as highlighted snippets and the knowledge graph are causing fewer people to discover your website via search results. It doesn't have to be that way, though. HubSpot's Matt Barby discovered that being in a featured snippet boosts organic traffic.

Smart structure and content are critical for improving organic traffic with highlighted snippets. By pushing competition results lower in the rankings, you'll gain brand exposure as well.