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How much is Meghan Markle's As Ever worth?

In her Interview with Bloomberg the Circuit the Duchess of Sussex Meghan Markle disclosed that her startup company As Ever was looking at one million orders stock level. Has As Ever manage to solve their startup company stock availability issues? What is the evidence of As Ever business numbers and do they add up?

By PricetrakerPublished 5 months ago 3 min read
On the drawing board.

The Duchess of Sussex Meghan's As Ever restock their product line on the 26th of August 2025 and as of date there has not been a sell out yet more than three days after. This seems to suggest what the Duchess of Sussex disclosed in her interview with Bloomberg regarding solving stock levels to prevent further sell outs. If As Ever has managed to bring their stock levels to be able to fulfill one million orders as suggested by the Duchess of Sussex, this will significantly improve the startup company's balance sheet. It remains to be seen how long the availability will last to confirm if that was the case. However there is already some indication of a higher stock level for at least when it concerns As Ever Wine (the "Winery") with the vintage 2024 Napa Valley Rosé.

With Love, Meghan. As Ever Wine (the "Winery")?

It is still available to buy at wine.asever.com more than three weeks after the restock of the 5th of August 2025. How much of it has been sold is unknown but what is certain is that it will be a multi million dollar sales figure.

A multiplier

The evidence from the asever.com organic website traffic suggest there could have been more than 20,000 orders of the Napa Valley Rosé from an estimated 5 percent of the website traffic since the restock of the 25th of August 2025.

The Duchess of Sussex Meghan also disclosed that there was a ten folds increase in the stock level on the 20th of June 2025 for the asever.com product line. This seems to indicate that As Ever may have received tens of thousands of orders on the day since they sold out in just over an hour.

Be creative

The sales of the three product drops of As Ever sold on asever.com of which the most recent restock was on the 26th of August 2025 will also be over a million dollar sales figure. This is estimated from an organic website traffic of less than 10 percent during the relevant product drop dates and the Duchess of Sussex disclosure of stock levels sold.

Get stuck in

There is an emerging picture of the Duchess of Sussex's ambition to build a heritage lifestyle brand. The pieces of the jigsaw to bring her ambition into reality are starting to fall into place of which her Netflix show With Love Meghan is an important part.

The second season of With Love Meghan is currently being aired on Netflix and it has attracted the usual reviews from the Duchess of Sussex's critics in the media.

It can get hot.

The media criticism is not something the Duchess of Sussex is not used to receiving as she alluded to in her interview with Bloomberg.

The Duchess of Sussex Meghan gave an indication of As Ever expansion into the retail space with an ideal partner. As Ever is still however only selling to the United States and it is unclear when they will open their distribution globally.

A happy story

The Duchess of Sussex Meghan did not disclose As Ever financial details but there are some indication that it has been a successful launch of product lines. This has significantly improved the startup company's balance sheet especially with the launch of the As Ever Napa Valley Rosé. The evidence is from the volume of organic website traffic through the asever.com website since it launched several months ago. The asever.com website has already received more than one million website visits since then and regular surge of traffic on the dates of stock availability. There is evidence which shows a regular flow of tens of thousands of organic website visits to asever.com since the stock availability issues seems to have been resolved by As Ever.

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