How can we use the Odoo to increase your eCommerce revenues?

Ecommerce has become more familiar for people when it introduced a more convenient and easier method for shopping online within just a few clicks. When people started to buy their daily groceries and utilities online, many eCommerce sites have developed to encourage transparent buying and selling operations. Today, there are many online stores available and competing in the market by continuously adapting to the changes in the business world and struggling to get popular attention. Developing a new eCommerce store has become a piece of cake now, as the Odoo ERP system has facilitated a better eCommerce business management system to fulfill all your eCommerce requirements.

The Odoo is a fully-fledged and cloud-based open ERP system with hundreds of modules to perform advanced functionalities suitable for both small and medium scale businesses. The Odoo will automate all your business operations and act as a complete package for managing all business-related activities such as financial management, customer relationship management, HR, sales, inventory, purchases, project management, and many more. By integrating with the Odoo ERP system, you can own complete management software that helps you in managing your entire eCommerce business within a single platform.

Odoo eCommerce will allow you to create a dynamic online store with a customized design for your product page for selling products and services creatively and uniquely. To set up an attractive and inventive online store, Odoo will assist you by utilizing every aspect of the eCommerce module. By making the product page and website view easily understandable and providing a user-friendly interface for customers and potential customers, Odoo will improve the performance of your eCommerce businesses.

It is very important to choose the right eCommerce software for your online business to boost your sales and get extensive reach over the internet. The comprehensive eCommerce solution that Odoo provides can be seamlessly integrated with other business modules in Odoo. Here are the few features that Odoo provides you to improve your online sales thereby increasing the profitability of your company.

Customize Attractive Product Page

While using the eCommerce platform to improve sales, you have to make sure that your product page is attractive enough to gain customer’s attention and interest. You can easily customize various designs for your webpage and product page by the ‘drag and drop’ option available in the Odoo. The Odoo will help you to ensure better visibility to your product page so that the company can attain a good impression from customers and visitors of your website.

You can design a simple and clean outlook for your product page with a detailed description of the important features of the products and services your company provides. You can enhance the view by applying suitable colors, themes, and layout to the online store. You don’t need a designer’s help anymore to customize your online store page, because Odoo will enable you to create a professional eCommerce website with unique style fits for your company.

Upselling and Cross-selling

You can increase your eCommerce revenue easily by the process of upselling and cross-selling and cross-selling in online sales. Upselling is known as one of the effective methods of suggesting alternative products while doing online purchases. When a customer visits your page for any kind of purchase, you can show them alternative products from your product list. By suggesting more expensive alternatives, you can change the mind of the customer and improve your sales. You can activate the ‘Alternative Product’ feature in Odoo and easily configure alternatives to existing products. This is a common strategy used in online sales to increase the opportunity to browse.

By cross-selling, the company can offer complementary products to customers. It is a highly effective tactic to increase the revenue per order in eCommerce. In the checkout process, suggesting related products will be useful to purchase them by the customers.

Product Configurator and Variants

The product configurator in Odoo can be used to configure different variants of a product for online sale. The different variants of a product can be recommended to a customer while doing purchases. Suggesting different variants of the same product to customers will help to widen their choices and the company can convince them these are exactly what they are looking for. The more options you give for the customer to purchase, the more they will be attracted by your product list which will lead to repeat the purchase.

Live Chat with Customers

Having direct contact with the customer will always benefit the company in many ways. To create an efficient relationship with the customer, the Live Chat option in Odoo will be helpful. Smooth and simple communication will pave the way for creating a friendly environment for customers to clarify their doubts regarding the products and services your company provides. The Odoo ERP system will allow you to create a contact form on your website itself or else you will be able to install the Live Chat platform to facilitate direct communication with your website visitors and customers. You can give answers to their questions in real-time and help them by giving better suggestions for their purchases.

Customer Database

Integrating your online store business with Odoo will help you to keep a track of the purchases done by a customer. Odoo will maintain an extensive customer database which will later benefit you in marketing campaigns and advertising products and services of your company. You can find the records of past shippings, wish lists, items added to the cart, and the browsing history of a customer in the system. These records can be used to improve the product suggestions to grasp the visitor's attention and provide better purchase options to improve the sales.

To make the eCommerce business successful, you need the coordination of many factors. The Odoo ERP software offers integration with eCommerce which will automate and streamline your online sales and related business operations.