Google Search Engine Ranking – How Important is It?

Does reaching page one for Google search terms make any real difference? It makes a huge difference!

So it’s important that you don’t make the mistake of neglecting just how important it is. Make every effort you can to get your blog or website to the top of the Google search engine rankings.

If you can reach Page one, especially on top of page one, in the Search Engine Rankings for your Blog or Website, you will be almost guaranteed to have a great increase in your site Traffic. You should also find many other benefits coming your way for reaching page one in Google search.

Why I say it is good if you reach up on the top pages in the Google Search results, is because from there you have a great chance of hitting page one. And then you can have a shot a getting your blog or website up on the first spot of page one, or in the first three positions.

Remember! Most people only look at the first page when doing a Google search for some piece of information. Yes, many people do go through the next few pages on occasion, but it is an accepted fact that the top page(Page One) gets the most traffic. Which really makes sense!

Read about Name Ideas Digital Marketing Company

If you have first spot for a high quality, high volume Exact keyword term, you will be getting about 35%—45% of all the traffic for that search term. Most of the other 55% will be shared by the other websites on that first page.

It is not much good reaching the Top of the Search Rankings for some Broad term keywords.

Many Keywords have almost no value(SEO Value) for getting traffic to your site(You will get one or two visitors at best). So do your Keyword Research for reaching page one Ranking for Google.

An important tip: Even if your webpages are way down in Google search, you can always do a number of things to give them a boost in the rankings. One of the best things to do to improve your ranking for your older posts , is to give them a polish up. A simple clean up of those older posts can give them a huge lift in the Google search Engine rankings.

Tips to help in Achieving Page One Search Engine Ranking

I think we will all Agree that to get your Blog and Website Post pages at the Top of the Search Engine rankings, can make a huge difference for your site. How do we go about achieving Page one for Google Search( and other search engines) ?

Now you have done your Keyword Research, you have found some decent(and not too difficult) Keywords to go after Page one for Google search, what next?

Here are some things to do to help guide your Blog or Website towards achieving improvements in your Search Engine Ranking.

Firstly, we need to make sure we are seeing our REAL search engine ranking. Sometimes when we see our Blog and Website pages on page one or possibly page two, they are not really in those positions at the top of the search engines. Every time you do a Google search, that information is being added to your own personal Search Habits. Google then changes the search patterns to suit your Search habits. So you end up seeing your own cached search results.

Sometimes your pages are higher, and sometimes they are lower. I did some tests recently and found many of my pages Search Engine Rankings were Not what was being shown in Google Search.

Here are some quick and easy ways to ensure that you are seeing your real Page Ranking in Google Search?

(a). Write Quality content to Improve Google Ranking

Content is King! Ah, haven’t we all heard that about a trillion times(Okay, I did over do it).

Well, we are told that Quality content is the number one way of achieving success with your website, and reaching a higher Google search ranking. We are told that Google loves Quality content.

The truth is, if you look at hundreds of websites(Different topics) that are Ranking high, you will start to realize that WHAT GOOGLE CALLS QUALITY CONTENT, can vary quite a lot.

You have sites that look like literary classics, competing against sites that look like poor quality spam sites.

Ask any Person using the web ” What would you call quality content”? you would get so many different examples it would make your head spin.

Don’t get too concerned about ” What is Quality content”? Keep your posts Clear and easy to understand(Avoid using complex words and terms—I made that mistake before).

If you ask a million people ” What is quality content”? you will probably hear most people telling you the same or very similar things like ” Great writing skills, Posts that provide helpful information, Posts that will make an impact, good spelling and grammar” and hundreds more.

Yes, they are all important and will help in your quest for achieving improved Search Engine Ranking.

Though, if you press a little further you may find that most people are not at all sure what quality content really is.

(b). Make your content relevant to your Blog or Websites topic Your content should be relevant to your websites main topic. This is one of the most important factors Google uses to Rank web pages(Websites). If your content does not match up with your blog or Websites main topic, it may cause Ranking problems in the search Engines. > Is your Blog content Relevant?

When Google uses it’s Algorithms to look at the quality of websites( then ranking them according to this) it places a very high importance on Content Relevance, for deciding their Search Engine Rankings.

I think when a Blog or Website becomes quite popular(Established) this may not matter as much.

Though, for Websites just starting out, and those not yet established, it is probably better to stick to what Google expects of your site. So it’s best to keep your content relevant.

(c). Get lot’s of links(a few high quality(PR 5,6,7) Back links) for Optimized Search Engine Ranking results

Getting plenty of Quality links to your site, should help to lift your blog or websites Ranking.

I say quality links(High PR and also links from Education, Government and Authority sites if possible), though you also need to Balance your links, too.

Dofollow Blogs and Websites are an easy way of getting some links to your site. Just Go to some Dofollow sites and make quality comments(Not spam comments) and you will get a Backlink to your site. You also get the chance to promote your website (by leaving a link to your most recent post) .

Here’s a link to a great site called Traffic Generation Cafe by Ana Hoffman, where you can pick up a great Dofollw Blog finding tool.

Traffic Generation cafe — Great Dofollow blog finding tool

Also, while you are over there, take a look around on the Trafficgenerationcafe site, . Ana has many great articles that are full of helpful advice.

As far as building your links, It has been said that you need to balance the number of DoFOLLOW and No FOLLOW links to your site.

Apparently, if you have too many of either(I don’t know how Google decide what is too many) it can affect your websites search engine ranking, and also your sites PR.

Also, with link building, you need to have a balance of links from PR 0—-to PR 10.

It’s hard to get PR 10 or even PR 9 links, though it is worth trying to do so.

So our goal is to get our website and blog pages ranked on page one in Google search results, for high quality keywords(High volume).

Being consistently on the first page in Google Search brings plenty of traffic to your site. The chances of you getting a lot of links, including some high quality (PR 5,6, 7) Back links should increase dramatically now you are regularly up at the top of Google Search and getting far more traffic?

It makes a lot of sense! Think of it as THE SNOWBALL EFFECT!

Here’s some other things you can do that “should ” help you to achieve high traffic flow to your Blog(Website) and to get your pages ranked high (near) the top of Google search……..

(1) CHECK FOR ANY BROKEN LINKS

(I put that first as I have had this experience in the past whereby due to my messing around with my site, I accidentally removed(disabled) a large number of links.

This caused a number of problems for my Blog(Website) Broken Links Internal and External) could have a devastating affect on the flow of traffic both to your Blog(Website), and through your linked pages.

This could result in a drop in your Google Page Rank and your results in Google Search.

Think of all the wasted time, money and effort!

NOTE: There are a number of Free Broken link Checker programs(Some for online checking, others you download the program).

After way to many contrasting results with the online versions, I went and downloaded a totally free program called “Xenu’s Link Sleuth“.

Amazingly, this program does far more than many of the bigger name companies(As far as their Broken Link Checkers are concerned)

Here’s the Link: Xenu’s Link Sleuth

UPDATE ON LINK SLEUTH: I tested it on a reasonably large site, and it took a heap of time to complete the job. It may have been the way that site was configured or something else.

So, if you try Link Sleuth, let me know how it goes for you.

(2) GET MORE TRAFFIC TO YOUR WEBSITE

So you have filled your pages with great content. You have made sure your pages appearance is set up so your visitors can easily navigated both on that page, and throughout your site.You have made every effort to make the pages appealing to your visitors(Make your pages easy on the eyes) Now you are hoping that your website will be getting a ton of visitors(Or at least a decent increase).

Here is a link to an article that shows some things you can do to increase traffic to your website.

Ways to Increase Your Website Traffic.

The more effort you put in to lift the quality of your websites content, combined with consistently applying appropriate SEO methods, the result should be a much higher Google Page Ranking and being on top of Google for search terms.

Important:

If Your visitors land on your site and are confronted with a mish mash(Mess) of information, they will probably leave ASAP(And more importantly, probably not wish to return to your site).

(2a) HIGH BOUNCE RATE WILL AFFECT YOUR SITES RANKING

Poor quality pages will mean High Bounce rate% (Time spent on pages and return visits to your site)will be far Less)worse.

Here’s a link to an article by Chris Crum over at Web Pro News discussing the possibilities of how your Bounce rate may be affecting traffic to your site(It discusses how Google may be making it’s Page ranking decisions partly according this)

Here is another article showing how a high bounce rate% seems to have caused my sites ranking to perform really poorly

There were other factors as well. Though, I did some investigating and received a report(Showing SEO factors affecting my site)it said ” my high bounce rate, was one of the main factors causing my site to perform badly.

(3) KEYWORDS AND BACK LINKS ( for improved Search Engine Optimization(SEO).

Yes, I already mentioned both Back-links and Keywords. They are so important I thought I would mention them again.

You are told to (get a large number of back links)and (do keyword research then apply the best keywords for one particular purpose. To achieve your highest possible Page Ranking.

Back links and Key Words, are the two major components essential to obtaining success with your efforts to achieve top search engine ranking.

If you go to any of the known blogs and you will hear all about how one person or another, has achieved a higher page ranking, by doing intensive work CREATING A HUGE AMOUNT OF BACK LINKS( a decent number) And having spent an enormous amount of time on KEYWORD RESEARCH(and application)reaching the top page Ranking for Google search terms.

IT’S JUST COMMON SENSE!

When someone does a search, and your pages show up at the top of the first page result, it should be an almost 100% certainty that your page will have plenty of visitors.

This should result in a High Google Page Ranking Higher Google Page ranking equals greater success for your blog or website.

This would mean that those webmasters who can get their pages consistently up near the top, would be first choice for the vast majority of traffic(Well, again in theory, anyway).

They would have a monopoly over a great deal of the market(visitors, clients, customers) through being amongst the first choices.

So without a doubt working towards improved Google search engine ranking matters! Hopefully the information I have provided in this article will help you on your path of achieving this.

Feel free to leave your thoughts on the importance of ” reaching page one in the Google search engine Rankings”