First Look: Netflix Season 2 of With Love, Meghan Markle's Heritage of Style

I start with this reminder of the Duchess of Sussex Meghan's past because her Netflix With Love, Meghan is a piece that fits in the narrative and storytelling for her ambition to build a Heritage lifestyle brand.

Is that a clue of the lifestyle brand expansion into cosmetics? And something to come in the Duchess of Sussex Meghan's Shopmy affiliate platform picks?

Nostalgia and Trust:
The association with the past can evoke a sense of nostalgia and familiarity, fostering a sense of trust and loyalty among consumers.

Nostalgia is a sentimental longing for the past, often characterized by a wistful affection for a period or place with happy personal associations. That is the definition of nostalgia. There is history to guide us with this aspect, the Duchess of Sussex Meghan's passion, theTig.

That past is also in the Duchess of Sussex Meghan's career in the popular TV series, Suits.

Something which has the potential to be a "Heritage" brand, were the Duchess of Sussex Meghan's precise words in the Aspire podcast interview she did.

Design and fashion that draws inspiration from the past, incorporating traditional elements, craftsmanship, and timeless aesthetics.

Competitive Advantage:
Heritage brands can be difficult to imitate because their history and legacy are unique to them, providing a competitive advantage.

Capture my essence, were the Duchess of Sussex Meghan's own words. It does help when you are identified with certain viral trends in the modern age of social media.

Narrative and Storytelling:
Heritage brands excel at telling their story, often using their history and traditions to create a compelling narrative that resonates with consumers.

The introduction by Netflix Tudum is telling of itself as it is meant for fans.

"Do you catch yourself rearranging your fruit in chromatic order? Are you one of those people who’s Googled “one-pot pasta” more than once in the past week? If so, this one’s for you: With Love, Meghan is returning on Aug. 26 for a second season."

The familiar themes are there for a narrative that is already being told on social media with @Meghan and @aseverofficial Instagram.

And the storytelling reinforced.

That alone merits a tea break. The As Ever tea, of course.

"Those moments are meant to be shared"

That Netflix Tudum again.

"Meghan draws on her years of home cooking, entertaining, and all-around people pampering with notables such as José Andrés, David Chang, Radhi Devlukia, Heather Dorak, Tan France, Daniel Martin, Samin Nosrat, Jay Shetty, Clare Smyth, Chrissy Teigen, and Christina Tosi."

And you too can do it at home with the As Ever products at asever.com. What products will it be this time?

Last time her spaghetti recipe was amplified by others mimicking her essence through the lens of social media. What will it be this time?

And about that sharing.

With Love, Meghan: Holiday Celebration, a new, special holiday episode of With Love, Meghan on Netflix this December

This December, join Meghan in Montecito for a magical holiday celebration. Together, friends and family deck the halls, create holiday feasts, craft heartfelt gifts, and share lots of laughs – with simple how-tos to follow at home. It's a holiday wonder with warmth, tradition, and a generous dose of joy.

With Love, Meghan Season 2 will debut later this month

Meghan returns with a fun and heartwarming new season, welcoming celebrity chefs, talented artists, and beloved friends for hands-on adventures filled with laughter and discovery. From playful cooking challenges to DIY projects, Meghan and her guests explore bold flavors, experiment with new techniques, and discover simple ways to add beauty to everyday life. It's all about embracing playfulness over perfection and finding joy in creating together.