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Drive Sales and Increase Productivity in 2023 and Beyond With Salesforce Sales Cloud

Salesforce Sales Cloud is one of the most important solutions offered by Salesforce to help a business and its customers.

By Carol DissusaPublished 3 years ago 5 min read
salesforce sales cloud

In the data and technology-driven world of today, a lot of organizations are implementing business result-driven systems and tools that can process their existing and new data more effectively. These tools provide customized reports and dashboards to help businesses make smart decisions. Salesforce CRM is one of the most popular CRM solutions across the globe that is used by organizations for streamlining their processes like sales, marketing, and customer service. Salesforce Cloud implementation can help your organization in redefining processes and workflows to boost customer experience and business relationships.

Salesforce Sales Cloud is one of the most important solutions offered by Salesforce to help a business and its customers. The solution is designed to streamline the marketing, sales, and customer support functions for both B2B and B2C segments. With the help of Salesforce Sales Cloud Implementation, you can maximize your sales performance and address your business requirements more effectively. You can also get access to a single view of accumulated customer information.

Sales Cloud integrates marketing, lead generation, customer service, and business analytics processes. You can access this SaaS-based platform from both mobile as well as web. It provides real-time social feed for users wherein they can conveniently ask questions, interact, and share important information with their community. With the help of AppExchange, you can gain access to a range of business-related applications. AppExchange houses more than 3,000 apps and components and is the biggest applications marketplace in the world.

How Sales Cloud Helps Manage Your Sales Pipeline

After you purchase the Sales Cloud license, you should know how to implement it to get the maximum benefits for your business. Salesforce Sales Cloud Implementation services help you adapt and customize the Sales Cloud as per your business requirements. To do the implementation in-house, you need to set up a dedicated team that includes a Sales Cloud Consultant, a project consultant, and a few Salesforce developers. You can also employ Salesforce Managed Services which will handle the task of implementation and maintenance for you.

Let’s understand how Sales Cloud helps benefits your organization by managing your sales pipeline:

Improved Lead Conversion Ratesx

Salesforce Sales Cloud helps you increase your rates of conversion. By helping you create a lead machine, the platform allows you to grow your revenue.

Sales Data: With the help of Data.com, you get access to the right data at the right time. You can also connect with decision-makers quickly. Correct data allows you to boost your productivity in marketing and sales.

Lead Management: The feature of Lead Management allows you to easily track your leads and monitor your campaigns across different platforms. You can also make crucial decisions about your future investments.

More Revenue With Faster Deals Closure

Salesforce Sales Cloud Implementation allows you to close more deals faster. Whether your company is big or small, your sales representatives will be the top performers among your competitors. Sales Cloud provides you with features like Marketing tools, Collaboration, Contact Management, etc.

Manage Opportunity: Sales Cloud provides you with a complete view of the deals of your team with the help of the Opportunity Management feature. You can also see the products, quotes, stage, competition, and more. This allows you to stay connected with people and get the information you need to close sales.

Manage Your Account and Contact: Sales Cloud provides you with a 360-degree view of your customers. This includes their key contacts, activity history, internal discussions, and client communications on accounts. You receive detailed insights from the social media platforms such as Facebook, LinkedIn, and Twitter from your Salesforce account.

Better Sales Productivity

Sales Cloud by Salesforce provides you the ability to boost your business productivity rate. The important features of Sales Cloud that help you increase your productivity include the following:

Workflow and Approvals: The drag-and-drop functionality of Sales Cloud allows you to use visual workflow to speedily design and automate your business processes. Flexible approval processes for discounts and expenses allow you to boost success.

Mobile: Sales Cloud can make your personal mobile phone your portable sales office. Regardless of what your location is, the Mobile feature allows you to do your task any time from anywhere. You can respond to deals, check dashboards, and see call logs and work opportunities from anywhere.

Seamless Email Integration

Salesforce Sales Cloud integration provides a comprehensive view of your customer interactions in your email inbox. You can sync things like events, tasks, or contacts with the help of the email tracking software of Salesforce CRM.

Use Lightning for Gmail and Outlook to sync emails: Emails play a key role in helping a business connect with its customers. Gmail and Outlook CRM integrations provide a 360-degree view of your customers. Your team stays up-to-date with the help of real-time email sync with Salesforce.

Sync and share your important files: With the help of Sales Cloud integration with your email, you can share files, publish, discuss, and track your content in real-time. This also allows you to easily discover what you are searching for, share files with your team securely, or subscribe to get notified of any changes.

Send emails from your feed: Email Composer of Salesforce allows you to quickly email your contacts from anywhere. Email templates can be created easily and sales reps can view the entire email trail on their timeline.

Better Insight-based Sales Forecasting and Decisions

The Sales Cloud software equips you with features that help you convert your data into actionable insights helping you make better decisions. You get access to important features like the following:

Sales Forecasting: Sales Cloud provides reliable, fast, and easy sales forecasting. This provides a real-time view of the forecasts of your team. To stay ahead of your competitors, you can also use features like override visibility, multi-currency support, in-line editing, etc.

Reports and dashboards: The Sales Cloud dashboards provide you the convenience to get a real-time picture of your business. You can view the in-depth details created by anyone else in your organization. Also, you can access these dashboards and reports from anywhere.

Shorter Sales Cycle

Businesses are always in search of ways to reduce the length of their sales cycle. Salesforce Sales Cloud helps shorten the sales cycle with the help of Macros— a feature for automating manual tasks in bulk. By automating manual tasks, Macros help sales teams focus on their interactions with customers in real-time, resulting in shortened sales cycles and better productivity.

With the help of Salesforce Sales Cloud Implementation Services, you can also prioritize opportunities and leads. For example, you are displayed with the lead scores whenever you click on any lead. Depending on the score, your sales team can form important decisions and take action.

Summing Up

Salesforce Implementation can prove to be immensely beneficial for your business. However, it is important to ensure that the implementation and integration of the CRM are done effectively so that there are no losses owing to legal issues, service downtime, or loss of brand reputation. Lack of proper skills and expert resources can be the key reasons for the failure of Salesforce integration and implementation. By hiring an experienced Salesforce solution partner, you can ensure the successful implementation of Sales Cloud solutions for your business.

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About the Creator

Carol Dissusa

Carol Dissusa, a strategic leader with 15+ years of experience, drives marketing growth at Damco, shaping strategy and business generation.

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