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Do you need a website for your business and Why?

A website is one the most fundamental tools needed for a business .

By Yeshwanth KumarPublished 3 years ago 3 min read
Do you need a website for your business and Why?
Photo by Microsoft Edge on Unsplash

36% of small businesses don't have a website. Hello kind sir/madam reading this post, Have you ever wondered how to increase customers for your business? Or make your business on par with customers expectation Or you have a idea and your thinking of starting a business and want to max the amount customers/clients you will be getting since day one.Well this blog post is for you and states why a website will help grow your business even if it is not related to selling online products,tech etc

1)Makes your business look professional

In the modern day world where digital media provides a big influence, a website is your most basic marketing asset. On average a person spends 23.6 hours a week online. A website makes you look professional, gives a sense of trust and gives place were you can show your business achievements plus most of your competitors would already have website by now.

It also improves your company image since without a decent online presence future prospects will become doubtful on the seriousness of the service.

2)Attract new customers through Google

You wont believe it but there are 3.5 billion searched per day.81% of people do research about a company ,product or service before taking a decision and google is the first place people search ,so by not having a website you loose this share of customers. You can also is publish important information about your products and services on your website to make sure you’re attracting the right customers

3)Easy info

A website help answers customers most common questions:

  • Where are you located?
  • How much will it cost?
  • Why us?
  • Contact info?

Answer to this questions generate a trust between customer and service/product provider.

Another point is that your website will be available 24/7 weather its day or night .On regular business days or on holidays of business is available 2-4 times longer even without your presence .People usually pick up there mobile phones (more than >50% of web traffic is from mobile)and search after reaching home. Even if you are a offline service future customers can use your site contact info to make enquires .

4)Testimonial

A testimonial from a customer ,newspaper etc gives trust in a customer .It gives proof that your a legitimate business and not a scam Another point is that a customer testimonial work like referral in general people tend to trust one of there fellow customers than the business owner,thus in a way a testimonial work like referral

5)People Judge a book by its cover

Most people admit to judge company based on here website design .For example if you take two companies of same niche, same price etc. people will tend to lean toward the company with a better overall design, mobile friendliness and ease of use.

6)Online marketing.

Without a doubt good and bad marketing generates a difference between how many customers you receive .Having a website makes it easy to spread a word and most importantly visibility abroad since a search engine give results internationally, a physical business will only get noticed in your local radius a website gives an extra edge on your visibility .

7)competitors are already having a website

While starting your business or when thinking of starting a business ,one thing you would have done is to search in google your niche and what pops! up one of your competitors website. Having a good website establishes a presence in your industry and using your website you can compare and tell the difference and why the customer should choose your newly found business instead of your competition .

startupfact or fiction

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