Determine The Value Of Your Links - Things You Should Know

If we are being honest, we consider backlinks to be a blessing for our website. And, why wouldn’t we? It helps us in improving the authority of our website. Hence, whenever we write or publish a blog, it ranks higher on Google and other search engines.

But, wait! Let us tell you a secret.

Nevertheless, all links are not created equal, like us human beings. Therefore, only piling up backlinks after backlinks will not matter anything to you unless they are of higher quality.

So, how do you determine the value of your permanent backlinks? That’s precisely what we are going to discuss throughout this blog. Hence, without making any further ado, let’s get started.

What Is “Value” In Link Building?

Before we learn how to determine the value of links, let’s decrypt the meaning of the term “value” first.

When talking about SEO, the said expression usually means the benefits you are getting from your link-building strategy.

For example, inbound links offer fantastic results for your website’s web traffic. Thus, if you can incorporate them with CTAs or anchor texts, they can provide tremendous value to your site.

How To Determine The Value Of Your Backlinks?

Whether you believe it or not, determining the value of your backlinks is pretty straightforward. However, if you aren’t really aware of the techniques, make sure to go through the following guide.

Step - 1: Check If You Have Acquired A Unique Root Domain Or Not

After you have earned a new link, you should always check if you have received it from a unique root domain or not. It is because Google considers each backlink a testimonial for your website’s authority. So, if you keep getting links from the same site, the outcome will not be convincing at all.

The best way to get unique is to buy guest posts and provide the same to different publishers. Hence, this way, you can keep a steady flow of getting new backlinks convincingly.

Step - 2: Domain Rating Of The Publishing Website

Domain rating is a metric that helps you learn about the publishing website’s authority on Google or other search engines. However, the overall score of the same is usually calculated from 0 to 100 by following multiple factors, like -

• Total number of backlinks
• Unique backlinks, and
• The relative authority of all the available backlinks

In a way, it might seem like a vanity metric to you. Nonetheless, it does matter on Google’s SEO algorithm to some extent. Thus, you should always avoid any publishing website that has a domain rating lower than 40.

Step - 3: Follow The Spam Scores

The term “spam score,” was coined by Moz. But what does it refer to? It usually represents the percentage of websites with features that have been banned or penalized by Google.

In simpler terms, if a publishing website has a higher spam score, it will possibly be banned in the near future. Also, many people think that the quality of their link might not be as good as the others.

However, the second statement isn’t absolutely accurate to some extent. According to Moz, well-established backlinks can add both authority and value to your website, even if they have a high spam score.

Nonetheless, before we start judging a website, let’s learn about Moz’s guidelines regarding this aspect -

• 1% to 30% - Low spam score
• 31% to 60% - Medium spam score
• 61% to 100% - High spam score

Remember, a high spam score does not always mean that the website must be disputed. Instead, you should try avoiding the typical link building mistakes and build your case gradually.

Here are some questions that you may ask in this regard -

• Does the website seem legitimate?
• Have the blogs of the site been stuffed with keywords?
• Are there too many anchor texts available in a single blog? Do they seem irrelevant?

Sometimes, asking these questions can help you find out if the publishing website is right for you or not!

FAQs

1. What Makes A Link Valuable?

How a link benefits your website is the only thing that matters in SEO. So, you can consider a link to be valuable if getting the same has boosted your website’s ranking to some extent.

2. How Do I Value Backlinks?

There are five different criteria that can help you evaluate the value of a backlink -

1. The IP address of the link provider or the publishing website
2. The relevance of the anchor text and how it was placed
3. The domain quality of the link providing site
4. Location of the provided backlink
5. The relevance rating of the website and its quality

3. What Is A Good Number Of Backlinks?

Determining a good number of backlinks is impossible. However, you can check if your backlinking strategy is working or not by checking your overall backlink ranking. Usually, a rating of 60 to 100 is considered to be the best. Nonetheless, 40-50 is still pretty okay. But, if you want your website to rank higher, you should not let your ranking go under 40.

4. Are Backlinks Still Important In 2021?

Yes, backlinks are still important for ranking in 2021, as they are the primitive foundation of Google’s PageRank algorithm. So, if you want to boost your website’s organic traffic, make sure to maintain your backlinking strategy even in 2022.

Conclusion

Backlinks can efficiently boost your website’s SEO and increase organic web traffic exponentially. However, it will only happen when you are building your site with valuable links.

Hopefully, our tips regarding this topic can efficiently help you find out high-authority websites.

Nonetheless, if you still have any queries regarding anything, you can surely ask us all about it. We’ll try to clear up your confusion in a lucid manner.