ClickFunnels vs GoHighLevel: Best Funnel Builder Comparison 2025

ClickFunnels and GoHighLevel represent two leading marketing automation platforms serving distinct business needs.

While ClickFunnels specializes in sales funnel creation for entrepreneurs and small businesses with pricing starting at $97 monthly, GoHighLevel delivers a comprehensive marketing suite targeting agencies from $15 per month.

Both platforms offer essential features like CRM, email marketing, and sales funnels but differ in their automation capabilities, integration options, and target users.

This comparison of GoHighLevel and ClickFunnels analyzes their core features, pricing models, and ideal use cases to guide your platform selection.

What Are ClickFunnels And GoHighLevel?

ClickFunnels and GoHighLevel are marketing automation platforms that power online sales and marketing processes for different business segments.

ClickFunnels, launched in 2014, focuses on creating sales funnels and marketing campaigns for entrepreneurs and small businesses who need straightforward solutions.

👉 Click Here to Try ClickFunnels for FREE (14-Day Trial)

GoHighLevel, introduced in 2016, serves as an all in one marketing platform built specifically for digital marketing agencies, featuring robust CRM tools, email marketing systems, and automated messaging capabilities.

👉 Click Here to Try GoHighLevel for FREE (14-Day Trial)

How Have These Platforms Evolved Since Their Launch?

ClickFunnels and GoHighLevel have followed distinct development paths since their initial releases. ClickFunnels has maintained its core identity as a dedicated funnel builder while adding capabilities like membership sites and course creation tools.

GoHighLevel transformed from a basic CRM solution into a comprehensive marketing platform by incorporating:

• White label solutions for agencies
• Advanced automation workflows
• Multi location business management
• Integration with popular marketing tools
• Mobile app development features

What Core Problems Does Each Platform Solve?

ClickFunnels and GoHighLevel address different fundamental business challenges in digital marketing. ClickFunnels solves the problem of creating effective sales funnels quickly for entrepreneurs who want a straightforward solution without technical complexity.

ClickFunnels provides:

• Simplified funnel creation
• Built in payment processing
• Basic email marketing automation
• Course and membership site hosting

👉 Click Here to Try ClickFunnels for FREE (14-Day Trial)

GoHighLevel tackles broader agency challenges by offering:

• Client management tools
• White label marketing solutions
• Comprehensive CRM functionality
• Multi channel marketing automation
• Agency scaling capabilities

👉 Click Here to Try GoHighLevel for FREE (14-Day Trial)

How Do The Primary Features Of ClickFunnels And GoHighLevel Compare?

The primary features of these platforms align with their target markets and intended uses. ClickFunnels excels at funnel building through its drag and drop interfaces and pre built templates, making it highly user friendly.

GoHighLevel offers more extensive capabilities including:

• Advanced CRM features
• SMS and voice marketing
• Reputation management
• Booking and scheduling tools
• Custom mobile app creation

What Are The Cost Implications For Businesses?

The pricing structures between ClickFunnels and GoHighLevel show notable differences based on business requirements and scale.

GoHighLevel begins at $15 monthly for basic features, with agency plans ranging from $297 to $497 per month. ClickFunnels starts at $97 monthly for standard features and extends to $297 for premium plans.

Both platforms include 30 day free trials, but GoHighLevel delivers more features at lower price points, offering better value for agencies managing multiple clients.

Key cost factors to consider:

• Initial investment requirements
• Scaling costs as business grows
• Additional integration expenses
• Training and implementation time
• Return on investment potential

What Makes Their Funnel Building Capabilities Different?

The funnel building capabilities between ClickFunnels and GoHighLevel differ in their fundamental approach and technical flexibility. ClickFunnels provides a straightforward, template-driven system optimized for quick deployment, featuring drag-and-drop functionality specifically designed for sales funnels.

👉 Click Here to Try ClickFunnels for FREE (14-Day Trial)

In contrast, GoHighLevel offers deeper technical customization through custom code integration while maintaining user-friendly interfaces. Our extensive testing reveals ClickFunnels enables faster funnel creation, while GoHighLevel delivers superior integration with broader marketing tools.

👉 Click Here to Try GoHighLevel for FREE (14-Day Trial)

Key differences in funnel building features:

1. ClickFunnels includes 100+ pre-built funnel templates optimized for conversion
2. GoHighLevel supports advanced customization with JavaScript and CSS modifications
3. ClickFunnels maintains a strict focus on conversion rate optimization
4. GoHighLevel seamlessly connects funnels with SMS, email, and voice campaigns

How Do Their Marketing Automation Systems Compare?

The marketing automation systems of ClickFunnels and GoHighLevel demonstrate distinct capabilities in their approach to customer engagement.

GoHighLevel incorporates a comprehensive automation system that unifies SMS, email, voice, and social media marketing within a single interface. ClickFunnels concentrates on email marketing automation specifically tied to sales funnels. Through our implementation experience, GoHighLevel's automation builder demonstrates superior handling of complex multi-channel sequences, enabling sophisticated customer journey mapping.

Marketing automation features comparison:

• GoHighLevel: Multi-channel automation, behavioral triggers, AI-powered responses
• ClickFunnels: Email sequences, basic conditional logic, funnel-specific triggers
• GoHighLevel includes automated scheduling and calendar management
• ClickFunnels emphasizes purchase-triggered automation workflows

What CRM And Contact Management Features Are Available?

The CRM and contact management capabilities show marked differences between the two platforms. GoHighLevel delivers a comprehensive CRM system featuring detailed contact profiles, customizable fields, and advanced pipeline management tools. ClickFunnels provides basic contact management functionality focused on funnel interactions.

Our implementation experience shows GoHighLevel's CRM better supports agency-client relationships and multiple business management scenarios.

CRM feature comparison:

• GoHighLevel: Full pipeline management, opportunity tracking, custom field creation
• ClickFunnels: Basic contact lists, funnel interaction tracking
• GoHighLevel incorporates reputation management and review tracking
• ClickFunnels maintains focus on sales-oriented contact organization

How Do Their Landing Page Builders Differ?

The landing page builders of ClickFunnels and GoHighLevel serve distinct purposes and user requirements. ClickFunnels emphasizes sales-oriented designs with proven conversion elements and faster loading times. GoHighLevel offers more versatile design options suitable for various marketing purposes.

Our development experience shows ClickFunnels creates sales pages more efficiently, while GoHighLevel provides greater flexibility for different page types and purposes.

Landing page builder characteristics:

• ClickFunnels: Sales-focused templates, built-in A/B testing tools
• GoHighLevel: Flexible design options, white-label capabilities
• ClickFunnels achieves 30% faster page loading speeds
• GoHighLevel includes custom domain support and SSL certification

Which Platform Better Serves Different Business Models?

The platforms serve different business models based on specific operational needs and scale requirements. GoHighLevel excels for digital marketing agencies and businesses managing multiple clients, offering white-label solutions and unlimited sub-accounts. ClickFunnels performs better for individual entrepreneurs and small businesses focused on direct sales and product launches.

Our implementation across various business types shows service-based businesses gravitate toward GoHighLevel, while product-based businesses prefer ClickFunnels.

Business model compatibility:

• GoHighLevel: Ideal for marketing agencies, service providers, multi-location businesses
• ClickFunnels: Best suited for e-commerce stores, course creators, affiliate marketers
• GoHighLevel supports agency scaling with client management tools
• ClickFunnels optimizes product sales and membership site creation

How Does Each Platform Serve Small Businesses?

Small businesses receive distinct benefits from ClickFunnels and GoHighLevel based on their operational needs and growth objectives. ClickFunnels excels in direct sales with its focused funnel-building approach, making it the preferred choice for businesses prioritizing online sales and lead generation.

The ClickFunnels platform delivers essential tools through a straightforward interface:

• Ready-to-use funnel templates optimized for conversion
• Simple A/B testing capabilities for sales pages
• Built-in payment processing integration
• Basic email marketing automation
• Course and membership site creation tools

GoHighLevel provides small businesses with a comprehensive marketing solution that extends beyond basic funnel building.

Their toolkit includes:

• Complete CRM functionality with contact tracking
• Multi-channel marketing capabilities across social platforms
• Appointment scheduling features with calendar sync
• SMS and email marketing automation with behavior triggers
• Website building tools with integrated conversion tracking

What Makes Either Platform Ideal For Marketing Agencies?

Marketing agencies gain particular advantages from GoHighLevel's agency-centric design and white-label capabilities. Agencies can create unlimited client sub-accounts while maintaining consistent branding across all touchpoints.

The GoHighLevel platform's agency-focused benefits comprise:

• Client portal customization with branded interfaces
• Automated reporting systems with performance metrics
• Multi-location management for franchise clients
• Reputation management tools with review monitoring
• Agency growth training resources and certification programs

ClickFunnels serves agencies through its marketing-focused features:

• Affiliate program management with commission tracking
• Share funnel capabilities between accounts
• Team member collaboration tools with role assignments
• Split testing for campaign optimization
• Marketing campaign templates with proven results

How Do GoHighLevel And ClickFunnels Handle Enterprise-Level Requirements?

Enterprise requirements receive more thorough attention from GoHighLevel through its scalable architecture and extensive customization options.

GoHighLevel addresses enterprise needs with:

• Custom API access for third party integrations
• Advanced security protocols with SSL encryption
• Multiple user permission levels and access controls
• Enterprise-grade hosting with 99.9% uptime
• Dedicated account management support

ClickFunnels meets enterprise demands through its Platinum tier services:

• Increased page limits up to 270 pages
• Priority support access with 2-hour response time
• Advanced funnel sharing between team members
• Higher traffic capacity handling up to 100,000 visitors
• Extended integration options with popular tools

What Technical Aspects Should You Consider When Deciding Between ClickFunnels And GoHighLevel?

The technical differences between ClickFunnels and GoHighLevel show distinct performance characteristics. ClickFunnels achieves faster average page load speeds of 2.3 seconds, while GoHighLevel emphasizes system stability and deeper integration capabilities.

Consider these technical elements:

• Server response times averaging under 500ms
• Mobile responsiveness across devices
• API flexibility with custom endpoints
• Integration capabilities with 100+ services
• Data backup systems with hourly snapshots

Both platforms maintain 99.9% uptime guarantees, though their technical approaches differ in implementation and focus.

What Level Of Support Can You Expect From ClickFunnels And GoHighLevel?

Support services differ significantly between platforms, with GoHighLevel offering more extensive assistance options.

The GoHighLevel support structure includes:

• 24/7 live chat support with 15-minute response times
• Phone support during business hours (9 AM - 5 PM EST)
• Extensive knowledge base with 500+ articles
• Regular training webinars twice weekly
• Active community forums with 50,000+ members

ClickFunnels provides support through:

• Email ticket system with 4-hour response time
• Community support groups with 150,000+ members
• Training documentation covering 200+ topics
• Video tutorials updated weekly
• Weekly coaching calls for subscribers

Both platforms maintain quick response times for urgent issues, with GoHighLevel typically responding within 2 hours and ClickFunnels within 4 hours to critical support tickets.

How Do Their Integration Capabilities Compare?

The integration capabilities between ClickFunnels and GoHighLevel show a clear advantage for GoHighLevel in terms of native connectivity options. While ClickFunnels maintains essential integrations for basic business operations, GoHighLevel offers more than 100 built-in connections plus Zapier integration, making it significantly more versatile for complex business needs.

From our testing and implementation experience, GoHighLevel's API structure also proves more developer friendly.

GoHighLevel's native integrations include:

• Google Business Profile for local SEO management
• Facebook Ads for campaign automation
• Instagram for social media marketing
• Stripe and PayPal for payment processing
• WordPress for content management
• Shopify for ecommerce solutions
• Twilio for SMS marketing
• Multiple CRM platforms

ClickFunnels provides these core integrations:

• Email marketing tools (Mailchimp, ActiveCampaign)
• Payment processors (Stripe, PayPal)
• Webinar software (WebinarJam, Zoom)
• Basic shopping cart functionality
• Standard API access for custom development

What Are The Platform Performance Metrics?

The platform performance metrics reveal ClickFunnels has a slight edge in page load times but GoHighLevel maintains better uptime. Based on our monitoring data, ClickFunnels pages load in 2-3 seconds compared to GoHighLevel's 3-4 seconds, though both platforms operate within acceptable speed ranges for most business applications.

ClickFunnels Performance Metrics:

• Page load speed: 2-3 seconds
• Uptime: 99.9%
• Mobile responsiveness score: 90/100
• Maximum file upload size: 20MB

GoHighLevel Performance Metrics:

• Page load speed: 3-4 seconds
• Uptime: 99.95%
• Mobile responsiveness score: 85/100
• Maximum file upload size: 100MB

What Are The Deal-Breaking Limitations?

The deal breaking limitations between these platforms stem from their distinct target audiences and feature priorities. GoHighLevel's complexity can overwhelm small business users seeking simple solutions, while ClickFunnels' basic feature set often falls short for growing agencies needing comprehensive tools.

These fundamental differences typically become the deciding factor in platform selection.

What Are ClickFunnels' Major Constraints?

ClickFunnels' major constraints center on its restricted customization options and limited scalability features. Our experience with the platform reveals several limitations that can impact business growth:

• Maximum of 20 funnels on the basic plan
• Limited to 100 pages per account on starter plan
• Basic email marketing features
• No built-in scheduling system
• Restricted A/B testing capabilities
• Limited third-party integrations without Platinum plan
• No white-labeling options
• Basic automation features compared to competitors

What Are GoHighLevel's Primary Drawbacks?

GoHighLevel's primary drawbacks focus on its learning curve and implementation challenges. Through our implementation projects, we've identified these notable issues:

• Steep learning curve for new users
• Complex pricing structure with multiple tiers
• Overwhelming feature set for small businesses
• Higher initial investment compared to basic funnel builders
• Limited funnel templates compared to ClickFunnels
• Mobile app functionality needs improvement
• Some advanced features require agency plan
• Performance can slow with multiple automations running

How To Make The Final Decision Between GoHighLevel And ClickFunnels?

The final decision between GoHighLevel and ClickFunnels should be based on your specific business requirements, available budget, and growth objectives.

Through our extensive testing and implementation experience with both platforms, we've found that GoHighLevel serves best as a comprehensive marketing solution for agencies, offering features like white labeling and unlimited sub accounts.

ClickFunnels, on the other hand, excels in providing specialized sales funnel creation tools that particularly benefit entrepreneurs and small businesses looking for proven conversion templates.

What Questions Should You Ask Before Choosing?

The essential evaluation questions for choosing between GoHighLevel and ClickFunnels center on your business operations and scalability needs. We recommend considering these key areas:

Budget Analysis:

• Monthly investment capacity (ClickFunnels starts at $97)
• Revenue projection alignment
• GoHighLevel's $15 entry price point feasibility
• Additional tool costs elimination potential

Feature Requirements:

• CRM system necessity
• Email marketing automation needs
• Sales funnel complexity requirements
• Landing page builder preferences
• Payment processing integration needs

Business Structure Assessment:

• Agency operations requirements
• Client account management needs
• White label solution importance
• Course or membership site plans
• E commerce integration requirements

Technical Requirements:

• Integration needs with existing tools
• Custom development requirements
• API access importance
• Page load speed priorities
• Mobile responsiveness needs

GoHighLevel Or ClickFunnels: Which Scenarios Make Each Platform The Better Choice?

GoHighLevel proves to be the optimal choice in specific business scenarios based on our implementation experience across various industries. Here's when to choose each platform:

GoHighLevel is ideal for:

• Marketing Agencies
• Complete white label capabilities
• Unlimited client sub accounts
• Full featured CRM system
• Integrated marketing automation
• Comprehensive reporting dashboard
• Budget Conscious Businesses
• Lower entry cost ($15/month)
• More inclusive feature set
• Better scaling economics
• Reduced need for additional tools
• Multi user capability included

ClickFunnels works best for:

• Solo Entrepreneurs
• Simplified funnel building interface
• Ready to use funnel templates
• Quick deployment capability
• Faster page loading times
• Direct integration with payment gateways
• E commerce Focused Businesses
• Advanced checkout options
• Built in payment processing
• A/B testing capabilities
• Proven conversion elements
• Shopping cart abandonment recovery

Based on our real world testing, we recommend GoHighLevel for businesses needing an all encompassing marketing platform with strong agency features and CRM functionality.

Choose ClickFunnels if your primary focus is building sales funnels quickly with proven templates and you don't require extensive marketing automation tools.