Analysis: Meghan Markle's New Look Shopmy

Is this evidence that the Duchess of Sussex Meghan Markle is quietly gathering affiliate knowledge for a possible extension of her Lifestyle brand As Ever into the fashion business?

In her Aspire podcast interview with Skims co-founder Emma Grede, the Duchess of Sussex Meghan was asked if a venture into fashion was ever considered as a serious option. Her answer to this question was interesting.

A lot of people encouraged me to do so as it is the obvious option, in her own words. There maybe a time for it, she added.

A few months ago when it was reported by the media of the Duchess of Sussex Meghan's Shopmy platform, it looked a lot more like a hobby. Something she did not spend much time on, apart from an occasional update of her style on her recent @Meghan Instagram posts. Now it means business with a professional look and a wide range of fashion categories as yet to be fully populated with her picks.

The style of the webpages certainly feel like what is expected of the Duchess of Sussex Meghan's taste. Simple but chic and sophisticated with attention to details such as the colour schemes of the products on show. You can also see a similar style on her Asever.com website. Where she puts in a lot of effort on the pictures used on the website most of them modelled by herself in her house in Montecito.

Hundreds of thousands of words have been written about the lifestyle of the cookware shown to every inch of her wardrobe on the Netflix series With Love, Meghan.

Will her Shopmy be populated with the Lifestyle shown on the coming Netflix second season of With Love, Meghan?

It seems the pieces of the jigsaw of the Duchess of Sussex Meghan Markle's Lifestyle brand are beginning to fall into place. There is however still so much media noise concerning one piece that of her content partnership with Netflix. With Love, Meghan seems to be an important piece in this puzzle to showcase some of her Lifestyle products.

The British media ridiculed her pineapple hack from a deleted scene on the first season of the Netflix series but yet her @Meghan Instagram post of the hack has had more than 16M views. Simplicity can get people's attention.

I asked at the beginning if this is a learning curve for the Duchess of Sussex Meghan, her presence on Shopmy for the following reasons.

Yes, you can say the Duchess of Sussex Meghan's AsEver.com website generates a lot more organic traffic than Shopmy.us. A bigger affiliate would have been LTK.

Why has the Duchess of Sussex Meghan chosen to be on Shopmy? Probably because this piece of the puzzle is meant to be part of her own Lifestyle brand As Ever. And there is history to guide this opinion, her past experience with theTig.

No, Google Gemini, I do not need you at all. For those who have been following my articles with my former AI buddy which I got rid of because it is a fraud. However it seems stock with me like that old flame who still thinks they own you. OK, Gemini, you found something to be useful at.

I knew that. Yes, the owners passion and feeling happy. Why the Duchess of Sussex Meghan Markle is the happiest, Ever, in her own words recently explaining her journey as the As Ever female founder.

I have gotten rid of you, Gemini. Delete, uninstall or whatever you call it. I will need a restraining order next. What Gemini? Happiness? We have never had a relationship. Weekend, that multi million dollar As Ever Napa Valley Rosé is still available. No, you are not invited, Gemini. I found someone else.