A beginner's Guide to Search Engine Optimization: Everything You Need to Know

Are you thinking, how to get free and regular traffic on the website?

For this, you need to know the SEO and how to do it. Even a basic knowledge of SEO will help you to get an enormous amount of traffic, if you’re implementing SEO techniques in the right way.

Curious to know search engine optimization? YES! sounds great. Let’s dive into Beginner’s guide to SEO.

What is SEO?

Search engine optimization or simply SEO is a technique or art of holding the top positions on the search engines for organic results. It is the process of improving the visibility and ranking of a webpage by meeting the search engine requirements.

Every search engine has its search algorithm that decides the ranking. Google uses its complex algorithm that includes 200+factors. Based on these factors, Google assigns ranking to a webpage. SEO helps you to optimize these factors so that Google can better understand your website and you will get a high SEO score and ranking.

Benefits of SEO

The major benefit of SEO is a high ranking of a webpage in search engine result page (SERP) and others are

• It leads to consistent and passive traffic.

● With SEO, you can get free traffic without spending any money.

● It helps you to get a vast amount of traffic through high ranking.

● Lead generation, lead conversations and business growth are also outcomes of SEO.

Why SEO is Important For a Website?

For almost every search query, there are millions of results are available on the internet and the only first page of the search engine holds a vast amount of traffic. On the first page, the first 4-5 results get clicks and well-optimized SEO content holds these positions.

Now, if you’re not using SEO techniques, then you will get a lower ranking and your webpage will not appear in search results And you will lose an enormous amount of free organic traffic and clicks. So, keep in a mind search engine provides high rank to only SEO optimized content, that’s why you need SEO.

How to Do SEO?

Search engine optimization is a continuous process to gain an extensive amount of traffic and mainly divided into four steps.

1. Keyword Research

2. On-page SEO

3. Off-page SEO

4. Technical SEO

Keyword Research

It is the process of finding keywords or phrases that the audience is using to find results on search engines. Before SEO, you must have a list of keywords for which you want to optimize content. For example, if you want to make content on “SEO”, then your first step is to find relevant keywords that the audience is using to search for “SEO”.

If you’re just starting with a website, then prefer long-tail keywords because you can easily rank for these keywords. While doing keyword research check three factors, relevance, search volume and keyword difficulty.

Useful tools For Keyword Research

• Google Autocomplete,

● Google Keyword Planner

● Keyword Suffer

● Keyword Difficulty Checker

● Keyword Generator.

On-Page SEO

On-page SEO is the process of optimizing the factors or elements on your webpage so that search engine can better understand your content. It is not only the process of placing keywords but the technique of optimizing content around the target keyword naturally.

After doing keyword research, your next step is to optimize your content according to the target keyword for which you want to rank. The following on-page elements you need to optimize for search engines

● Title tag

● Meta description

● URL of your page

● Heading and subheadings

● Internal linking,

● Image Optimization

● Include the keyword in your content.

Apart from these, you need high quality, unique and fresh content because search engine always loves these types of content. You can’t rank your website with duplicate or copyright content.

Off-page SEO

Off-page SEO is about optimization that directly doesn’t happen on your websites and known as link building or backlinking. It is the process of making links from other websites to boost the page and domain authority of your website. While doing link building, consider three factors

● Relevancy

● Authority

● and quality of the backlink.

Always make links from high-quality websites as it helps to increase your ranking. On the other hand, a low-quality backlink can put a negative impact on your website in the eyes of a search engine.

Useful Tools

• Aherf's backlink checker

● Majestic

● Moz's link explorer.

Technical SEO

Technical SEO is the most critical and important part of SEO and it is the process of optimizing technical requirement so that search engines like Google can easily find, understand and index your web pages. Important technical elements that you need to ensure are,

• Crawling

● Indexing

● Rendering

● Mobile friendly and responsive

● Sitemap

● Robot.txt

● Website structure

● SSL

● Schema

● Navigation

● Page speed and experience

Useful Tools: Google Search console and Aherfs webmaster tools

Final thoughts

Now, you have an idea about what is SEO basics and how to do it. Only learning SEO will not help you to get a high ranking and traffic. For this, build your SEO strategy and implement optimization techniques on your website. SEO is a time taking process but after implementing it in the right way, you will get fruitful results for a long-time.