7 Powerful Link Building Strategies That Will Catapult Your Rankings

Link building is essential if you want to boost your site's visibility and your rankings.

No matter what your industry is, one of the best ways to improve your site's visibility is through link building. But the thing is, getting high authority sites to link to you is challenging. It is also impossible to automate link building.

So, how do you find the right technique?

In this post, we will walk you through the most powerful link building strategies that will help catapult your site rankings:

1. Use Strategic Guest Blogging

Guest blogging is excellent for your search engine optimization efforts. That's because it allows you to blog to gain backlinks and referral traffic.

Having these dofollow links will pass SEO value from the guest post site to your blog through the links that you add. Over time, this builds up your Domain Authority (DA), allowing you to rank quicker on search engines.

In the same way, you should also be careful about the sites you guest post on and how you add these links to your articles. Look for reputable and high-quality blogs in your industry. Something that already has high DA and publishes high-quality content.

When adding links to your guest post, see to it that you optimize the anchor texts. When doing guest posting, ensure that you insert the anchor text as naturally as possible. This will flow well with the rest of your content and offer additional value.

2. Create and Distribute Infographics

Creating infographics is another excellent way to promote your links. It's also a great way to boost your reach.

But before you create an infographic, here are some points to remember:

• When creating infographics for your audience, please keep it simple yet relevant.
• Try to limit the infographic size. Keep it at 1500–2000 pixels so that it will load quickly.
• State facts, figures, and credit your sources for these infographics.
• Please focus on the infographic flow since it plays an essential role in your infographic's success.
• Stick to at least three colors max, using no more than two fonts.
• Impress users with charts and graphs.
• Build a compelling headline for your infographic, and limit the maximum number of characters to 70.
• Include a unique 200-300 word description with several variations of your target keywords.

3. Get Active on Social Media

Social media is an excellent channel for promoting your content. That's because it allows your site to reach out to a broader audience, generate social votes, natural links, and engagement.

When you incorporate social media in your link building strategy, you are focused on creating appealing content. And these are content that resonates with your audience and works well on a particular social platform.

Ideally, it would be best to create the right balance between promoting your brand and educating your audience. These include infographics, data-rich posts, and imaged backed articles.

Videos, for instance, are used by 87% of marketers because it can pique an audience's interest, it is shareable, and helps you generate natural links.

4. Use Resource Links From Trusted Sites

The internet is filled with spam sites. That's why Google is committed to weeding these sites out, and only displays trusted sites on search engine results (SERPs).

Building links from trusted sites is one of the most critical steps you need to take. This is to establish your site authority and place it on the top spot of search results.

When your site has a backlink from a trusted, high-authority site, you can rise up and above the search results.

If your site receives a backlink from a trusted site, it lets search engines know that you're an authority in a specific niche or subject.

5. Leverage the Broken Links Strategy

When doing a broken link strategy, maybe the best way to go if you're too busy writing content for your blog or guest post.

So, if you're busy and don't have time to write content, you can leverage your broken links strategy instead.

Doing this is pretty simple. All you need to do is look for dead links on other websites and then ask the blogger if you can replace that broken link with something that is yours.

6. Replicate Best Links From Competitors

Here's the thing: There's nothing wrong with replicating your competitors' backlinks.

By spying on your competitors, you'll determine what keywords they're significantly ranking for. You'll also know where they get their best links or what they're currently doing for them to succeed.

So how can you check your competitors' backlinks?

First, know your significant competitors. You can use a simple keyword tool, for instance, head to SEMrush.com, so that you can plug in your primary keyword.

Look for web pages that are currently ranking on top of Google's search results. Then, analyze those backlinks.

7. Clean Your Links

Another thing you need to do to improve your rankings is to clean your link profile.

Every month, audit your website and see where your backlinks are coming from. If you see links from shady sources, we suggest disavowing them. Otherwise, it can be detrimental to your link building efforts.

Another set of links you should clean is your external links. It would be ideal to ensure that you're linking to active and legit websites. If you're linking to something shady or 404, it would be best to replace them.

Finally, you need to monitor and maintain your link network. Be ready for whatever Google might throw in your way.

Final Thoughts

There is no denying that you have to be creative in generating links for your website. That's because Google rewards sites with excellent, high-quality, and clean link profiles.

This means you need to wary and stay abreast of changes in the search engine algorithm. That way, you won't be making crucial mistakes as you grow your site.

Having the right link building strategy will also give you better results in search engine ranking and traffic.

Now, by putting all these techniques and strategies into action, you'll be getting the results you want for your blog and website.