6 Tips for Maximising Landing Page Conversions

Web designing is more about visual hacks that turn the leads into conversions. Landing pages evolved to solve this version of the web designing relating to marketing goals. A website is no more just an ornament to the business. It has become a vital organ of the whole marketing process.

The landing page is simply a single page designed with highlights of the product and what actions are to be taken by the lead to buy it. In technical terms, we call it the conversion of the lead.

Crafting a landing page is a cumulative art of web designing and Digital marketing. To master the designing of a landing page, you need a passionate web designer to do the job.

Before you go for the best web designing services by your research, peek into the following 6 tips for maximizing the landing page conversions.

#1 Hit the bull’s eye, no husky content

Landing pages are not like typical web pages with fancy graphics and animations. It’s not that you cannot use them on a landing page.

The theme is to keep the content loaded faster and catch the visitor’s eye. After loading faster, the content that is visible on the screen is responsible for the conversion. Therefore, always keep it simple and straight from what he gets if he signs up or buys the product.

The content part is where you can brag about what you can offer to the lead (visitor). Do not use abstract sentences but stick with the shorter ones with straight meanings. Not everyone has the same IQ or understanding capabilities of high standards of a language. A visitor who could be a potential customer doesn’t need it. Does he?

#2 Use pointers and other text highlighters

Not everyone has time to read to go through everything you write on a landing page.

Who cares if it’s a landing page or a normal webpage?

Everyone is busy exploring the solutions for their problems online.

Either you write 4000-word SEO Optimized content for the sake of SEO, it won’t work out for you.

You might get visitors for the SEO work you do but the conversion rates would be pretty frustrating.

That’s why use pointers and text highlighters to mark the important keywords of the content for easy noticing.

#3 Use hooking headline

A good headline always buys you some time for your visitor to have a look at the rest of the content. And a good headline is a sweetheart for search engines as well.

Search engines are digital replicas of humans using the internet after all. It is recommended to blend the main keyword in the headline.

Talk to your designer about it and brainstorm a good headline for your landing page.

Setting up a headline with words offering solutions for problems your visitors are looking for is a headshot of leads conversions.

#4 Simple and SEO optimized design

No matter how good the content is, you cannot convert a lead if you do not have a visually appealing design for your landing page. A landing page should load faster than a typical webpage.

The bounce rate is a double serious issue when it comes to landing pages. Digital marketers don’t notice leads slipping down the shoulder by ignoring the bounce rate.

An optimized design helps the landing page load faster.

It should be designed in par with the theme of the content and motive of the company. A good design helps digital marketers implement search engine optimization right for the page.

Get rid of all unnecessary web elements and animations from the page to reduce the page load time. Actionable elements like the buttons, input fields, sliders, and more are to be used intuitively.

Separate primary and secondary buttons and drive the visitors to click on the right CTA elements for better conversions.

Consult a proven web designer if you are not sure about what elements to use on a landing page.

#5 Testimonials are the kick-starters

The headline is good, the bullet points and highlights brag about your product, and what else?

Do you think that the conversion now will happen just like that?

You might get some conversions but a lot of them will bounce off the page if your brand is new to the market. Testimonials are the hole-fillers which help you supersede the missed design and content opportunities on the page.

They authenticate the promises you are making to the visitors.

User short form of testimonials on the page with name and details of the valued customers to earn that faith from the purchase the visitor is going to do.

#6 Offer solutions to the visitors

Your visitors are your leads in case of a landing page. All the visual elements on the page can only catch an eye but a true message with solutions offered is what intrigues a visitor to take action.

When you create a headline or a graphic to display on the page, make sure to communicate the message that you have the solution that they are looking for in it.

Display them that the purchase is going to solve their problem. Because people buy products if they want them not if they like advertising.

Wrapping up

Maximizing conversion is a never-ending topic to discuss every grain of it. It depends on the geographical location, color aesthetics of the people in that location, indent of the text, elements featured in the graphics on the page, and so on.

The top 6 tips are the best for that any digital marketer has to look after, irrespective of the dependant demographics involved.

It is always better to hire a web designer if you have no proper knowledge about these things.

While you do, make sure you check their portfolio once before taking their service. Also do not forget to read their social media reputation for their services. All the best for your next venture.