10 Strategies to Boost LinkedIn Impressions and Engagement

In the world of digital new-age internet, if LinkedIn is anything, it is a superpower for a professional and a businessman. Job seeker, entrepreneur, or marketer, whatever you may be, increasing LinkedIn impressions and engagement can enhance your reach, credibility, and connection-building. But if the visibility is what you're lacking, worry not! Here are ten tried-and-tested ways to improve visibility and engagement on LinkedIn.

Insights to Improve impressions and engagement

Helpful insights in improving LinkedIn impressions and engagements include the platform's current statistics. Here are some LinkedIn statistics and tips to bear in mind:

Engagement on the platform

• It is worth mentioning that approximately 134.5 million active users log in to their accounts and engage with their LinkedIn contacts on that particular day, which makes the engagement ratio of about 43.4% of monthly active users, slightly better than WhatsApp engagement but less than that of Facebook.
• The engagement rate on any post on LinkedIn remains approximately 3.85%, which is an almost 44% increase in engagement from year to year.

Content Performance

• Video content creates 5x more engagement compared to static posts; polls get the highest number of impressions because of their interactive feature.
• Multi-image posts also do quite well, getting an average of 11.5% engagement among accounts with 5,000-10,000 followers.

Posting Frequency and Growth

• Companies that post on a weekly basis can increase their number of followers by 5.6 times as compared to the companies that post monthly.
• An active company on LinkedIn can attract up to 11 times the followers and seven times the impressions compared to one that doesn't.

User Behavior

• Approximately 40% of users engage organically with the pages weekly, while one-third of business engagement on the platform comes from employee-generated content.

10 Proven Strategies To Boost LinkedIn Impressions

We have mentioned top tips to boost LinkedIn engagement and impressions by which businesses can reach more audience and increase visibility

1. Profile Visibility - Full Optimization

LinkedIn profile: This is the first step to being present on LinkedIn. Make sure it is fully optimized so that it can gain more LinkedIn impressions.

• A decent headshot and an impressive cover picture
• Adopt a strong headline incorporating relevant keywords
• Optimize the About section with a summary of skills and expertise that is clear and to the point
• Work experience, certifications, and skills will enhance your credibility

2. Share Only High Quality and Valuable Content

Content is king, posting valued content consistently will do wonders for your LinkedIn impressions. Instead of advertising yourself, share insights, tips, or industry-related information that is beneficial to your audience.

• Share cross-post articles, infographics, and carousel posts so that your content doesn't get monotonous.
• Share behind-the-scenes stories and personal experiences to connect with them.
• Make storytelling an integral part of your posts.

3. Create Engagement Tactics to Get the Most out of LinkedIn's Algorithm

The LinkedIn algorithm favors anything that gets reactions. Thus, these engagement strategies boost these interactions:

• Post difficult questions demanding answers.
• Include text, images, and videos appealing to different audiences.
• Post during peak activity periods when most of your audience usually spends their time online, usually in the morning and early afternoon, during weekdays.

4. Incorporate Hashtags and Keywords

Hashtags and keywords are vital in getting your content discovered, which in turn increases your LinkedIn impressions and lead generation. Thus, be sure to select:

• 3-5 good hashtags for every post.
• All industry-specific keywords in your actual post as well as your profile.
• Trendy hashtags to expand your visibility.

5. Keep Your Network Engaged Regularly

Engagement is a two-sided street. The more you engage with others, the more visible you become.

• Comment on and share posts by industry leaders and peers.
• Afterward, respond to comments on your posts to encourage more discussion.
• Personalize your connection requests and messages to widen your reach.

6. Use LinkedIn Polls and Questions

Polls and questions are forms of interactive content that trigger participation and, hence, a buttress to LinkedIn impressions. People love to share their opinions, so:

• Create polls on trending topics in the industry.
• Ask questions that generate some kind of conversation.
• Share and analyze poll results to keep the discussion flowing.

7. Add More Video and Live Sessions

Videos have a higher engagement than text-only posts, so better to leverage them for impressions on LinkedIn:

• Post short, straight-to-the-point videos to deliver value to audiences.
• Go live to discuss industry trends, interview people, or take questions from the audience in real time.
• Subtitles should be added to the videos for accessibility and increased engagement.

8. Join LinkedIn Groups and Participate in them

LinkedIn Groups are places where top professionals can collaborate and increase engagement.

• Add to those groups that are similar to your industry and participate in the discussion.
• Share insights, answer questions in that group, and create value.
• Don't spam its followers with your promotional content. Go ahead with genuine engagement.

9. Repurpose Evergreen Content and Share It

Not every post needs to be new. Repurposing high-performing evergreen content allows new groups to engage while work is being done to keep interest levels consistent.

• Convert blog posts into articles for LinkedIn.
• Summarize long-form content into a carousel post.
• Share snippets of past webinars, podcasts, or videos.

10. Track Your Performance, Adapt

Analyzing the performance of LinkedIn shows you where you need to polish your strategy for improved LinkedIn impressions in the future.

• Check impressions, engagement, and reach on LinkedIn Analytics.
• Determine what content types are worthwhile and concentrate on those.
• Put on experiments about posting time, posting format, and posting topic to detect the trigger with your audience.

Final Thoughts

It takes time and consistent efforts to increase your impressions and engagement on LinkedIn. With the implementation of these ten strategies, you can increase your LinkedIn reach, authority, and connections. Value addition, audience engagement, and content strategy optimization should be considered for using LinkedIn to its full potential.

Start implementing these strategies today, and watch your LinkedIn impressions scale like never before!