What Is Deemed OEM on GeM & Why Does Vendor Assessment Matter?

If you're a seller or manufacturer trying to grow your business through government procurement, you've likely heard of the GeM Vendor Assessment. One term that often comes up in this process is Deemed OEM. But what does it actually mean? And how does it affect your selling rights on the GeM Portal?

In this post, we break it all down in simple terms — from the meaning of Deemed OEM to how the Deemed OEM Vendor Assessment on GeM Portal works, and what makes it different from regular OEM registration.

What Is Deemed OEM?

Let’s start with the basics.

Deemed OEM is a classification used by the GeM Portal for businesses that manufacture, assemble, or brand products under their own name but don’t hold the original brand ownership or patent.

So, if you're wondering what is Deemed OEM, the answer is:

A vendor who isn’t the Original Equipment Manufacturer (OEM) but is treated as one on the GeM Portal based on their role in production or branding.

This is especially helpful for:

• MSMEs that assemble or customize products
• Importers bringing in unbranded or semi-branded goods
• Private label sellers

The Deemed OEM meaning differs slightly from a traditional OEM, but the idea is the same — you must prove your control over the product's quality and branding.

Deemed OEM in GeM: Why It Exists

The Deemed OEM in GeM system was created to make government procurement more inclusive. Not every business has a registered trademark or brand, but many still provide high-quality products under their own name.

GeM recognizes this and offers a pathway through Deemed OEM Vendor Assessment, allowing these sellers to access tenders and categories reserved for OEMs.

In short, Deemed OEM on GeM Portal gives smaller or non-traditional manufacturers a chance to compete in the same space as major brands — with the right documentation and assessment.

What Is Deemed OEM Vendor Assessment on GeM Portal?

• Now let’s talk about the Deemed OEM Vendor Assessment on GeM Portal.
• This is a formal evaluation process that verifies:
• Your product quality
• Your control over production or branding
• Your capacity to deliver consistently

The assessment is conducted by third-party agencies like QCI (Quality Council of India). Once approved, you're officially listed as a Deemed OEM in your relevant product categories.

This allows you to:

• List products in restricted categories
• Participate in OEM-only tenders
• Build more credibility with buyers

Should You Apply for Deemed OEM on GeM?

If you're assembling, importing, or branding products yourself — even if you don’t own the official trademark — then yes, you should consider Deemed OEM in GeM.

It opens doors to:

1. Government tenders you were previously ineligible for
2. Higher trust and visibility on GeM
3. Long-term business with repeat buyers

Just make sure you’re ready for the assessment. You’ll need documents proving your production capacity, branding rights, product details, and more.

Final Thoughts

Deemed OEM Vendor Assessment on GeM Portal is a great opportunity for emerging and non-traditional manufacturers. If you're serious about supplying to the government, and you don’t own a global brand — this is your path in.

Understanding the difference between OEM and Deemed OEM is crucial. It helps you choose the right registration, prepare for assessment, and compete more confidently in government procurement.

Ready to get assessed and listed as a Deemed OEM on GeM Portal? At Bidz Professional, we help you complete the paperwork, prep for the assessment, and pass with confidence.