Top Email Marketing Rules and Writing Skills to Improve Your Digital Marketing

Email marketing is a potent tool in digital marketing. Despite the rise of social media and other digital channels, email continues to deliver unparalleled results.

Every $1 spent on email marketing returns $42 in terms of ROI – Data & Marketing Association.

For this reason, 4 out of 5 marketers said they'd rather give up social media than email marketing – A survey by Litmus.

Solid data backs their preference: email marketing has an average open rate of 37.72% across industries, significantly outperforming social media engagement rates.

However, the effectiveness of email marketing depends on the best practices and strong writing skills. The new email marketing hack to grow your mailing list is by using live streaming.

I am discussing some practices that many successful email marketers commonly use. Adopt them in your marketing strategy to achieve better results.

1. Build and maintain a quality email list

A high-quality subscriber list is the foundation of any successful email marketing campaign. Focus on growing your list through organic methods, and regularly clean your list to remove inactive members.

Divide your list into segments or subgroups according to the behavior, preferences, and optimal times.

MailChimp reports that segmented email campaigns have a 14.31% higher open rate than non-segmented campaigns, underscoring the importance of list hygiene and segmentation.

2. Craft compelling subject lines

The subject line is the first thing your recipients see, and it plays a critical role in whether or not they open your email. A study by Invesp shows that 47% of email recipients open emails and 69% report emails as spam based on the subject line alone.

Keep it concise, relevant, and engaging to capture your audience's attention. Personalization, urgency, and strategies from SMS marketing can also enhance open rates.

3. Focus on clear and engaging content

Once your email is opened, the content should deliver value. If your potential customers do not convert, at least they should not unsubscribe from your email list. For businesses looking to enhance their email marketing with high-quality, engaging content, Infomineo's content services can help craft professional, conversion-driven emails.

• Use a conversational tone
• Break up text with subheadings and bullet points
• Include compelling visuals, you can generate images that will align well with the content

A Vero report says that emails with relevant images have a 42% higher click-through rate than those without images. Also, ensure your content is also culturally relevant by using professional translation services for non-English speaking audiences. This can help avoid misinterpretations and enhance the effectiveness of your message.

4. Implement strong calls-to-action (CTAs)

Whether you want your audience to visit your website, download a resource, use your outsourced CTO services, or make a purchase, the CTA should be prominently displayed and easy to follow.

According to Campaign Monitor, emails with a single CTA increase clicks by 371% and sales by 161%.

Use clear and compelling calls to action in every email, and you improve your conversion rates.

5. Maintain consistency in branding and voice

Your way of writing should be the same on every platform you utilize. Even in your email marketing, your emails should be instantly recognizable as coming from your brand.

It includes:

• Style of writing
• Color schemes
• Logos
• Tone

Your content on every platform should feel like written by the same person.

6. Personalization and customization

Some marketers may think that using only the recipient's name in the subject line is enough for personalizing the email.

But it goes beyond that. You should:

• Tailor the content
• Sending at optimal time
• Discuss their pain points and challenges
• Use conversational tone

Personalization can get you 26% more open rates – Campaign Monitor

7. Test and optimize continuously

You have to improve continuously to thrive in the field of marketing. For this purpose, test new strategies and optimize campaigns accordingly.

Using A/B testing on different elements of your emails, such as subject lines, content layout, send times, content, and CTAs, can provide insights into what works best for your audience. Additionally, ensuring robust cloud email security measures is vital to protect your sensitive email data during these tests and optimizations.

Use tools such as Mailchimp, Hubspot Alternatives and Constant Contact to track:

• Open rates
• Click-through rates
• Conversions

Web analytics tools like Seline can also help you understand where your email campaigns are getting the most traction of you're funneling traffic to a web page. Adopt what works and drop what’s not working for you!

8. Respect privacy and comply with regulations

Abiding by laws and regulations of email marketing is not negotiable. These laws include GDPR and CAN-SCAM. Additionally, ensuring the security of your email marketing system, especially if you're using an open-source platform like Linux, is crucial. Stay updated on the latest Linux security issues to protect your subscriber data effectively.

Complying with these laws will build trust in your subscribers.

• Always include an easy unsubscribe option
• Be transparent about how you use subscriber data
• Craft clear, concise privacy policies and consent forms
• Use plain language to explain how you collect, use, and protect subscriber information

Take this line as an example: "We value your privacy. Your data will never be shared or sold."

9. Timing and frequency

Timing can significantly impact the success of your email campaigns and, especially in event marketing.

As per CoSchedule studies, Thursday is the best day to send emails, Tuesday comes second and Wednesday follows with the third position.

For time, emails sent at 10 AM and 2 PM are most likely to get opened.

This data was common in 8 out of 10 studies, but still, it can greatly vary with geographical regions, cultures, and behaviors.

10. Storytelling and emotional Appeal

Developing a brand story is a great method to emotionally connect with your audience. People may forget your brand name, compelling headlines, and the content you compiled, but they will not forget the story that you fed them.

“People forget facts, but they remember stories.”

Joseph Campbell

You can also incorporate customer success stories, testimonials, and examples from digital marketing courses as social proof. Use direct quotes or summarize customer experiences to highlight the benefits of your product or service.

Tips and tricks

Infuse these additional tricks in the above strategies to improve their results:

• Use the Inverted Pyramid Structure: This technique puts the most important information at the top of the email followed by moderate and then least important ones at the last.
• Create a Sense of Urgency: Use time-sensitive offers or limited availability messages that create a genuine sense of urgency. Phrases like “Last chance”, “only 24 hours left”, “only 5 seats available”, etc.
• Focus on Mobile Optimization: Almost 42% of emails open on mobile devices. So ensure that your email is mobile-friendly.
• Encourage Sharing: Include social sharing buttons to expand your reach.

Summing up

In conclusion, email marketing is a crucial strategy to boost conversions. It offers unmatched ROI and engagement rates compared to other channels.

By adhering to the above-mentioned strategies you can significantly elevate your email campaigns. Utilize and mold them according to your requirements.

The key is to focus on what your traffic demands. Craft a strategy that revolves around your target audience’s preferences.

The digital landscape evolves swiftly, and so should your strategies. Do not stick to your ideas, be willing to experiment with new techniques, and always prioritize the subscriber experience.

With dedication and the right approach, email marketing can become your most powerful tool for remarkable marketing results.

Share and discuss this article with your colleagues and friends to get their opinions and experiences too. It will help you develop and improve.