Top 5 Most Common Press Release Distribution Mistakes

Press release is one of the most important tools for businesses which allow getting more attention from the niche industry as well as from potential customers. This written tool is extensively used in every industry to boosting popularity and sales while making business announcements. Beyond the basics of press release, one must know how to distribute it with efficiency that helps to gather maximum attention in the competitive landscape. If you want to achieve optimal results with a PR campaign, it is better if you avoid the most common press release distribution mistakes.

What is Press Release Distribution?

Press release distribution is the process through which the PR content is shared with the audiences. It is mainly distributed through newswire and media platforms in order to reach maximum number of relevant users. The targeted media outlets can help to find more potential customers and share the public announcement with them. The distribution process helps to improve visibility while providing maximum media coverage.

5 Most Common Mistakes in Press Release Distribution -

The press release is written first with a newsworthy angle that can quickly grab attention and then, the content is shared through a distribution network to cater to the niche audiences. While the process is simple, there are also potential pitfalls that you need to be aware of. Let’s find out how you can leverage a press release distribution service by avoiding potential mistakes.

Mistake 1: Not Considering Your Target Audiences

Customers are the king of business and without them, no business would make progress. Before distributing a PR, it is highly important to map out your targeted audiences to find out the credible sources to reach them. Neglecting your target audiences and their needs would be the top common mistake that is visible for several industries. After defining your target audiences, you will be able to craft the PR that is directed towards them and then take help of a distribution network to reach them effectively. Ask yourself this question, “why should they care?” And you will be able to find out what your target audiences would seek for.

Mistake 2: Opting for the Wrong Distribution Website

With a simple search Google, you will be able to find numerous professional agencies that offer press release distribution services but not necessarily they will all suitable for you. It can even get little daunting to find the right and suitable choice for your business since most services packages can appear similar and little differences at the price point. A lot of business owners and individuals are unable to gain ample amount of organic exposure simply because they chose the wrong distribution website for their business. Now, the biggest question is “How to find the right agency?”

• Make sure to check customer reviews and their complaints (in any) to have a better idea of customer satisfaction.
• Check their portfolio and find out whether they have already worked in your industry or not.
• Are they incorporating modern distribution strategies that align with the market? They must focus on SEO.
• Check whether the price point is standard enough to fit in your budget.
• Contact them and check their consultancy and customer service.

Focusing in these aspects can help you find a suitable distribution agency for your business.

Mistake 3: Ignoring the Relevance of Time

A press release is a newsworthy content with time sensitivity and just like news; a PR can also lose its relevance in the market if not approached at the right time. Timing matters the most in case press release distribution as the preparations start quite earlier. You need to develop a distribution strategy before even writing the content and follow it through to gather maximum results. Timing plays a vital role in press release distribution and it should be never neglected.

When you are sending out your press release to a distribution platform or pitching journalists for it, try to avoid the weekends and Sundays which are off days and the PRs get stacked massively which increases the chance of getting lost. If you are not sure on which day you should pitch, try to experiment with different weekdays and find what works for whom. Based on that, you can find a suitable time to send them the PR which improves the chances of getting picked and published at the right time so that you can secure maximum media attention.

Mistake 4: Not Optimizing for Search Engines

A press release can offer greater results when it is fully optimized before distribution. It helps to enhance the search engine optimization (SEO) performance by incorporating SEO-friendly keywords in the content which makes it makes easy to find with improved visibility. An optimized PR can rank on the top of the search engine result pages (SERP) which also improves the number of readers and click-through-rate. Optimization is absolutes necessary before distribution in order to gain maximum beneficial results. Without SEO, you cannot achieve your PR distribution goals.

Mistake 5: Careless Use of Jargon

Obviously you want to distribute a PR that specifically targets the niches audiences from the belonging industry. However, putting too much of jargon can also make it look very exclusive and makes the content unable to decipher. If you are looking for a much bigger audience base, it is recommended to use simple words and a journalistic tone that makes is straight-forward and easy to understand. With an easily accessible language, it is gets easier to improve the readability of the press content for all kinds of users in the industry.

Final Thoughts

Now, that you are aware of the most common mistakes; you can easily avoid them at the time of distribution. But it is also not easy for an individual or a business owner to keep an eye on so many aspects. It is recommended to hire a professional agency in this case who can offer better guidance.