There's Only One Thing Worse Than an Author That Doesn't Stop Talking About Their Novel

Never does. 

I have a small problem when it comes to certain quick form constant scrolling media sites on my phone. I can open the app to simply kill a few minutes here and there and somehow the next thing I know it's been almost twelve hours later, dinner is burning, the house is on fire, aliens have invaded, and my partner has run away with a circus clown - that's how suckered into it I can get. 

Unfortunately, the downside to this (other than never being able to attend a circus again) is that I see certain content a bit too much. 

A few years ago there was a popular fantasy book coming out and it seemed that every other video was this author talking about her book coming about There were interviews about it, lipsync to audios where she referenced it, artwork, cover reveals, trailers and so much more that by the time the book was released and available to me in my local book store - 

I turned it around a kept on walking, (Petty, I know!) but I was so sick of seeing the book day after day after day that the sight of the cover alone was enough to bring me to a feeling of annoyance and that's not something I want to experience when shopping for a new book. 

But what was the result of this book being posted about every day as she worked up the the day of her release? It became an overnight bestseller.

The flip side of this story is an author who never posts about their novel, never shares images, or videos about it, and doesn't let anyone know they are even writing a book.

How does that story end?

They sell maybe one copy of their book to their mother and wonder if they'll ever be able to make it as a writer. 

How To Find The Middle Ground 

When it comes to talking about your work online there is a balance between over-marketing and under-marketing and unfortunately, my degree was in creative writing so I'm not fully able to help you find where the balance is.

However, I can tell you with 100% certainty that you need to be talking about your book online if you plan to sell any. 

A few posts or videos a week is more than enough, but if you have the time to make posts for every single day then there is no harm to it as long as you are shining your book in its best light and just like your cover image and first page, you are grabbing your potential readers and pulling them in until they just need to find out what happened next - or they just want to support you then by all means go for it. 

As long as you a respectful online and treat your potential readers and fellow creators with the same respect you would like to receive yourself then talking about your book online can do you no harm. 

If you are afraid that someone may steal your book idea - then just be careful about how much of your book idea you share, but also remember that if you were to sit down with a hundred writers and tell them the plot of any one book, each one is going to be different and unique to the writer. Sure they may share some similarities as all books of certain genres, but none of them will be identical. 

Tell the world about your book. 

It deserves to be read. 

With love, B.K. xo xo

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