The Ultimate Content Marketing Tools For Beginners

A Drum research report states that content marketing was valued at over $400 billion by 2021. This means content marketing is here to stay. If you are a beginner then here are some content marketing tools that can be of value to you.

BuzzSumo

BuzzSumo can help you find out what the trending topics are in your industry and what your competition is doing. BuzzSumo even helps you find the influencers in your field who can market your content so more people can get access to it. BuzzSumo helps you schedule and plan before you start writing your content.

Trello

Trello is an easy and simple to use collaboration tool that helps you work with your content marketing team. Its no-fuss layout ensures you are on the right track from the start and helps you plan better. It enables easy sharing and you can leave messages for other members making collaboration effortless.

ClickFunnels

ClickFunnels helps you create funnels whether you have established an online presence or not. It makes creating sales funnels easy for beginners as they can be built in a few minutes. It has useful templates and the drag-and-drop process makes everything faster and simpler. It has various features including A/B testing, membership funnels, and auto-webinar funnels.

Canva

Canva is useful for designing and it is one of the simplest tools out there perfect for beginners. There are templates that you can use depending on where you want to write the content. The designs look professional and are great to get people to take a look at your content. It can help strengthen your online presence.

SEMRush

This marketing toolkit helps you dive into the world of search marketing. You can uncover which keywords are making your competitors get rankings and which keywords are helping your business. All you need to do is enter a URL and you will be given information about organic keywords. It has other useful features too.

MailChimp

MailChimp is an excellent marketing tool that helps you monitor various metrics such as subscribe rates and click rates. MailChimp allows you to effortlessly build a subscriber list of those people who are genuinely interested in your content. You can use it on a desktop or your mobile. It has a clean dashboard.

HootSuite

HootSuite enables you to manage your social media efficiently. It helps you put your content out there at the peak times without manually spending your time in doing so saving you time and effort. It is easy to connect it to over 30 social media platforms so you are always ahead of your schedule when it comes to posting content.

Grammarly

Writing content is great and can be a useful marketing tool but if users find silly mistakes such as grammar or spelling mistakes in your content, then they simply won’t take you seriously. Grammarly is thorough in its grammar and spelling checking so you don’t miss out on any errors and can write confidently.

Contentools

Contentools is good for beginners as it helps analyze, create, and publish content required for marketing campaigns. The platform includes features such as collaboration support, AI-powered insights, and has numerous useful integration options. It has an SEO indicator that helps you create new content and know immediately whether it is SEO-friendly.

Slack

Slack is a content team collaboration solution that enables you to work with others regardless of where they are physically located. It is an effective tool that helps you share ideas easily with your team. You can even install other apps such as Dropbox so you are constantly using Slack’s workspace.

CoSchedule

CoSchedule is another marketing tool to consider as it can help you organize and manage marketing with ease. For example, it has a tool known as Asset Organizer that helps you share documents with your teammates easily. It comes with other features such as a Work Organizer that helps build workflows.

Zoho

Zoho is a CRM tool that can help you in your marketing efforts. There are numerous features of Zoho that make it one of the best options out there. Zoho can help you monitor your customers’ accounts to unearth any opportunities you might be missing. It makes selling easy and helps you acquire new customers.

PathFactory

PathFactory is for content creators who are looking for AI tools. It enables you to know the best path to optimize your content. It gives you detailed information about which leads are ready to buy thereby making marketing simple even for beginners. It is also known as an insight engine as it gives powerful insights.

Ceralytics

Want to know which topics have the top conversion rate? Then Ceralytics can help. This marketing tool is a cloud-based one and it helps you find out about which topics you should focus your content on. Ceralytics is loaded with features and some of these include competitive intelligence and channel optimization.

Yoast

Yoast is a content optimization tool that ensures your website is functioning as it should and it is SEO friendly. Yoast analyzes your website content to ensure there are no problems with it. If any are found, then it helps to resolve those problems whether they are technical issues or non-technical ones. This can be a great starting point for newbies. It is available as a plugin on the WordPress CMS.

If you feel that even with these marketing tools content marketing management is difficult, then you can always consider using content writing services from an agency. Most content agencies use a plethora of the above-mentioned tools in addition to more advanced tools to create a content marketing campaign for their clients. Some examples include, Moz, Screaming Frog and Ubersuggest for SEO, and Copyscape for plagiarism detection.