How Writers Earn Money from Instagram?

If you still believe Instagram is all about selfies and beach shots, believe me — you’re missing out big time.

I used to feel the same way. But after I learned how to leverage Instagram correctly, I began earning good money from my writing.

if you can write well, you can earn from Instagram even without a large follower base.

Here I am going to tell you practical ways in which you can make money from Instagram as a writer.

1. Grow Your Audience first

Before you earn anything, you need people to read your work.

Instagram loves quick, eye-catching content. That’s where you come in.

Here’s what worked:

Posting regularly (at least a few times a week)

2. Having my posts look pretty (simple, clean layouts)

3. Discussing something one thing only (for me, it was writing and creativity)

I realized that carousels and short Reels made me grow faster than usual posts.

Use Reels and carousels. They help you reach way more people.

How will you earn?

Up to 10K followers: $30 — $100 per post

50K+ followers: $100 — $200per post

2. Offer services

After people liked my posts, some of them began asking me if I could assist them with writing.

Once people like your writing, some of them will want to hire you.

Here’s what I did:

1. Add “Freelance Writer” to my bio

2. Share quick samples of my work in Stories

3. Open DMs and encouraged people to send me a message if they needed assistance

I didn’t wait to be “perfect” — I just put myself out there.

Treat your Instagram like your mini-portfolio.

How will you earn?

Caption writing: $5 — $50 per caption

Full Instagram post (image + caption): $50–100$

Monthly content package: $300 — $2000 per client

3. Sell Digital products

Eventually, I wanted to make money without constantly exchanging my time.

So I created a few small digital products: an ebook, some writing templates, and a mini-course.

How I made it work:

1. Mention products in my posts and Stories.

2. Include a link in my bio where people could purchase them.

3. Give small discounts on launches to build hype.

Even a simple guide can sell well if you promote it the right way. start small. Even a short $10 guide can bring steady income.

How you will earn:

Set a price, like $15–$50 per product.

Example: Sell a $25 ebook to 40 people in one month = $1,000 in revenue.

4. Work with Brands

When my page increased more, some brands actually contacted me for collaborations.

(Yes, actual brands — and yes, they paid!)

What I learned:

Brands desire authentic engagement, not large follower counts.

I only accepted brands that made sense for my audience.

I wrote brand stories in my own voice of writing — it kept things authentic.

How you will earn:

Sponsored post rates usually start at $100–$300 when you have 1,000–5,000 followers.

Example: Get 2 brand deals a month at $200 each, and you make $400/month.

You Don’t Have to Wait

I used to believe that I needed thousands of fans or a large platform in order to monetize my writing.

Now I know: if you can inspire, help, or connect with even a small number of people, you can begin to earn.

You don’t have to be perfect.

Start small. Grow smart.

Your writing can pay you — starting now.

(P.S. If you found this helpful and want to support more posts like this, you can buy me a coffee — no pressure!)

You just have to begin — and be yourself.

Your words are more powerful (and valuable) than you realize.