How to fail a business.
Things I wish someone told me...

Three years ago during the pandemic, I recorded a mini business course called “Start your business B*tch.” The reviews were great and I was so excited by the love I received from my customers who were inspired by my journey; A journey I thought would never end. I shared from the beginning how I started my business “Quartz & Rainbows” with very little money and a whole lot of faith!
If you’re interested in that story you can watch it here for free, the information is still very valid.
For those of you who are here because you’ve started a business and now you are transitioning AGAIN then the rest of this story is for you. I started Quartz & Rainbows in 2018, in January 2019 I set a goal to make $100,000.00 and I did it. The following year the world went through a pandemic that was horrible for so many people but was great for my business (or so I thought it was.)
The pandemic turned so many people into “entrepreneurs” and led many of us to temporary hustles like Turo, Airbnb, cryptocurrency, drop shipping, and so on. During the pandemic my sales tripled, I made more money than I had ever seen, more than any of my family members had ever made and I began to fix things in my business that had not broken yet. I was obsessed with scaling and growing at rapid speeds. I overpaid employees and contractors for things they were not experts in, I invested in different apps, larger office space, more inventory, and all of the tools I saw my “rich” peers online investing in.
I don’t regret investing in my business, or my personal development but I do regret the fact that I didn’t remain present. I got so wrapped up in social media and what was going on around me, I felt like I had to be doing more than one thing. I got caught up in the fear of missing out when in reality I wasn’t missing out on anything because what is for me will always be for me. I felt pressured to work my way toward multiple streams of income and that was not MY truth. Sales slowed down a lot in 2022, partially due to some personal life changes, and by 2023 I was unable to continue to grow the business which forced me to completely stop, surrender, and let so many things go.
If I could rewind to 2020 I would just be grateful that my family was healthy and I would focus less on business growth and more on living in the moment. I gave birth to my 4th child in March 2021 and I was checking my sales during my labor! My business was my priority but now as I start over from the bottom and have a whole new point of view I know that money and material items come and go but health and peace are priceless.
I taught you how to start a business, I shared with you how I failed at business, and I will be back to teach you how to sustain a business and remain balanced and present while doing it. My biggest lesson from the rapid rise and fall of Quartz & Rainbows is that whatever is for you will not pass you. There is no reason to rush the process.
About the Creator
Zakia Torres
Trusting the universe & sh*t.




Comments
There are no comments for this story
Be the first to respond and start the conversation.