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From Spreadsheet Warrior to Publisher Rocket Convert: My 6-Month Journey

What this keyword tool is all about

By Jason SharpPublished about a year ago 4 min read
From Spreadsheet Warrior to Publisher Rocket Convert: My 6-Month Journey
Photo by Szabo Viktor on Unsplash

Picture this: It's 2 AM, I'm surrounded by empty coffee cups, and I'm manually copying Amazon rankings into my 15th spreadsheet of the week. That was me, six months ago, before I finally caved and bought Publisher Rocket. As someone who'd built their own DIY tracking systems, I was convinced no software could match my meticulously crafted spreadsheets. Spoiler alert: I was wrong.

The Breaking Point

My resistance to Publisher Rocket crumbled after a particularly disastrous launch. I'd spent three months writing a cozy mystery about a librarian-turned-detective, confident it would find its audience. After all, my spreadsheets showed decent numbers for the category. What I didn't know was that I'd missed a massive surge of similar books flooding the market. That $1,500 investment in editing and cover design earned me exactly $47.83 in its first month.

The Reluctant Purchase

Let's talk about that $97 price tag. For someone who once spent two hours comparing coffee prices to save thirty cents, spending nearly a hundred bucks on software felt like buying a golden unicorn. But here's the reality check - I was spending roughly 15 hours per month on manual research. At minimum wage, that's over $120 worth of time I was burning through.

What Publisher Rocket Actually Does (The Non-Marketing Spiel)

Forget the flashy sales pages. Here's what you're really getting:

Think of it as your personal publishing detective. It digs through Amazon's massive database to answer four crucial questions:

• "Will anyone actually search for my book?"

• "How much are similar books actually making?"

• "Which categories aren't completely swamped?"

• "What's the real earning potential?"

The Surprising Wins

The software's biggest strength isn't what I expected. While everyone talks about the keyword research (which is solid), my biggest win came from the competition analyzer. Here's a real example:

My romance novel was originally titled "The Baker's Second Chance." The competition analyzer revealed something fascinating - books with "Sweet" in the title were outperforming similar books by roughly 23% in my sub-category. A quick title change to "Sweet Second Chance at the Bakery" later, and my daily sales jumped from 3-4 copies to 11-13.

The Weird Quirks Nobody Mentions

During my six months of use, I've discovered some odd quirks:

The software seems to have a strange hiccup with hyphenated words. I once spent an hour puzzling over why "enemies-to-lovers" showed zero search volume until I tried "enemies to lovers" instead.

Sometimes the category browser gets stuck in what I call the "infinity loop" - where it keeps loading the same categories repeatedly. A quick restart fixes it, but it's like watching your GPS insist you can drive through a building.

Real Talk: The Not-So-Great Bits

The interface reminds me of my old Nokia phone - functional but not winning any beauty contests. And sometimes, usually during peak publishing seasons (hello, December), the software moves slower than my grandmother's dial-up internet.

The category search function occasionally misses new Amazon categories. I discovered this when trying to list my book in the "Paranormal Women's Fiction" category, which was so new that Publisher Rocket hadn't caught up yet.

Unexpected Uses

Here's something I discovered by accident: Publisher Rocket is surprisingly useful for writing blurbs. By analyzing the top-performing books in your category, you can spot patterns in their descriptions. For instance, I noticed that successful cozy mysteries in my niche frequently mentioned baked goods in their first line - a detail I'd been burying in paragraph three.

The Money Question

After six months, here's the financial breakdown:

• Cost of software: $97

• Time saved: Approximately 90 hours

• Additional revenue from better category placement: $1,243

• Money saved by avoiding another market oversaturation disaster: Priceless

Is It Worth It?

Look, if you're publishing one book as a bucket list item, stick to manual research. But if you're putting out multiple books or treating this as a business, Publisher Rocket is like hiring a really efficient assistant who works for 27 cents a day.

The Bottom Line

Publisher Rocket isn't perfect. It's not going to write your book for you or guarantee bestseller status. What it will do is help you make smarter decisions about where and how to position your books. Think of it as a metal detector for golden opportunities - it won't find them for you, but it'll tell you where to dig.

A Personal Note

My biggest regret isn't buying Publisher Rocket - it's waiting so long to do it. Those months of manual research taught me valuable lessons about the publishing industry, but they also meant missed opportunities and unnecessary stress.

Six months in, I'm still discovering new ways to use the software. Recently, I've started using it to plan my writing schedule, timing new releases when competition in my chosen categories is lowest.

Would I recommend it? Yes, but with this caveat: it's a tool, not a miracle worker. Use it to inform your decisions, not make them for you. And for heaven's sake, don't spend three hours analyzing keywords when you should be writing.

Give it a try!

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