A Guide to Develop AI-Based Retail Web Analytics Software
What is Web Analytics Software?
Businesses currently make up 80% of all retail activity, highlighting the crucial role of retailers in shaping the customer experience. Market analysis projects robust growth in the Retail Industry, with an expected expansion at a CAGR of 7.65% from $32.68 trillion in 2024 to $47.24 trillion by 2029.
Despite the surging e-commerce trend, the number of retail stores is on the rise, underscoring their continued relevance in driving the economy. Moreover, stores are evolving to cater to purchases made through various channels, demonstrating adaptability and resilience in an ever-changing market.
Read: Fashion and Luxury Software Solutions
What is Web Analytics Software?
Web Analytics Software enables the comprehensive tracking, measurement, and analysis of various elements of website performance and user behaviour. This tool empowers website owners, marketers, and analysts to accumulate valuable insights on user engagement, facilitating data-driven decisions to enhance user experience, refine marketing approaches, and attain business goals.
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