South and North Volkswagen ID.4 debuts the new power ID. series whose cake has moved

Last week, FAW-Volkswagen and SAIC-Volkswagen respectively released their first MEB platform pure electric vehicles, and the price of ID.4 CROZZ and ID.4 X also caused extensive discussion. Indeed, 29,312.44-43,185.8 The subsidized price of has allowed them to touch a large number of mainstream pure electric products. So how does Volkswagen achieve the same pricing as "new forces"? What other models will be impacted after these two cars are on the market? then, let's watch it together.

[·1· What you need to know about Volkswagen ID.4 CROZZ and ID.4 X]

Last week, FAW-Volkswagen ID.4 CROZZ and SAIC-Volkswagen ID.4 X were successively launched. So far, the ID.4 models of North and South Volkswagen have been officially assembled. Let’s take a look at the basic information of the two cars. The first is the ID.4 CROZZ. A total of 5 models of the new car have been launched. The subsidized price range is RMB 19.99-279,900. In terms of overall design, ID.4 CROZZ restores the design of the overseas version of ID.4 to a greater extent. It can be said to be authentic.

ID.4 X has also launched 5 models, the price range after subsidy is $3.07-4.21 ar. In terms of design, ID.4 X and ID.4 CROZZ have subtle differences. ID.4 X has been adjusted in the details. Although it is not as high as ID.4 CROZZ, it also creates its own style characteristics.

In terms of power and endurance, both cars have launched standard endurance, long endurance and four-wheel drive versions. There are slight differences in parameters, but they are basically negligible. In the table below, we can see the specific power and endurance parameters of ID.4 CROZZ and ID.4 X.

[·2· Pricing strategy like a new power car company]

In addition to being interested in the vehicle itself, the price of the North and South Volkswagen ID.4 is also the focus of many people's attention. From the table below, we can see the sales of ID.4 CROZZ and ID.4 X and their own fuel SUV models. Compared with the price range, from the perspective of pricing, ID.4 from the MEB platform has been able to achieve the same price as fuel vehicles at the same price, and cost control is very ideal.

The following table may allow you to more intuitively see the price difference between some previous models of fuel vehicles and pure electric vehicles. The difference between the fuel version and the pure electric version of 7711.76 to 15423.53 ve become a routine operation.r

So how does Volkswagen control the cost of pure electric vehicles to such a degree? The answer lies in the MEB pure electric platform. The platformization of Volkswagen products has a long history. As early as 2012, Volkswagen launched the MQB platform. We are familiar with Golf, Magotan, A3 and other models from this platform. The MEB platform is a brand-new platform designed specifically for electric vehicles. It removes the horizontal design, front-engine, and front-wheel drive layout required by the traditional fuel vehicle chassis, integrates the battery and the motor into the chassis structure, and adopts a flat battery module. It is arranged on both sides of the axle to support front-drive, rear-drive and four-wheel drive while achieving uniform load distribution. In addition, due to the relatively simple structure of electric vehicles, the body can have a longer wheelbase and shorter front and rear overhangs under the same vehicle length.

Previously, Volkswagen officials stated that ID.3, which was born on the MEB platform, can reduce the cost by 40% compared to the pure electric version of the golf version, which is mainly due to modular R&D, procurement, and design. After mass production, the cost advantage may be further expanded. This is also the main reason why the ID.4 series can enter the price range of the same level of fuel vehicles.

[·3· ID. series will continue to expand]

After the ID.4 series, a large number of ID. series products will be sold domestically, including ID.3, ID.5, ID.ROOMZZ, etc. The domestic road test spy photos of ID.3 and ID.ROOMZZ have been exposed. It is believed that these two cars will come to us in 1-2 years. By then, the ID. series model matrix will be more complete, and the cost advantage after mass production will be further enlarged.

[·4· Take a look at the recent survey results of E Dianyuan]

Regarding the ID.4 series models, Sohu Auto·Edianyuan also launched an investigation on Weibo. Let’s take a look at how netizens view the ID.4 series models. The question we gave was: "How would you choose a pure electric model for the 30847.06-46270.59 range?" The answer includes a variety of popular products at the same price, such as Model 3, P7, Tang EV and so on. The final result of the survey was quite beyond my expectations. Model 3 leads other models by an overwhelming advantage. The proportion of the ID.4 option is the same as that of the Han EV, and other models are basically reduced to cannon fodder, not getting too many votes.

It is not difficult to see from the results that Model 3 has a very high status in the minds of Chinese consumers. Even though the ID.4 series has advantages in terms of price, space, and battery life, it still cannot stop everyone's enthusiasm for Model 3. . Let's briefly analyze the reasons for such investigation results.

[·5· It is not easy to shake Tesla]

Although the survey results cannot fully represent consumers' true choices when buying a car, they can also illustrate some problems. At least we can come to this conclusion: "It is really difficult for the Volkswagen ID. series to shake Tesla's position."

Judging from the current paper strength, the ID.4 series is more practical than Tesla’s Model 3 and Model Y. Space, configuration and price are its advantages, but it is advertised in performance. In front of Tesla, its power performance is still relatively weak, but I think for most home users, this is not important.

Under rational analysis, the ID.4 series is indeed more suitable for home use, but from our survey results, it can be seen that Tesla has already laid a solid user base in China, and its brand image is more high-end than the public, ID. The 4 Series has a long way to go in challenging Tesla.

[·6· Can Volkswagen's brand advantage continue in the field of electric vehicles? ]

It is undeniable that as one of the first batch of auto companies to enter the country, Volkswagen has accumulated a large number of users in China and has also left a good reputation. Despite the continuous negative news in recent years, it has not affected the sales of Volkswagen brands in the Chinese market. In the past 2020, FAW-Volkswagen and SAIC-Volkswagen ranked the top two on the sales list respectively. In 2020, Volkswagen sold a total of 3,678,307 new cars, which was an amazing sales volume.

However, whether the brand advantage of Volkswagen in the field of fuel vehicles can be extended to electric vehicles is a question worthy of discussion. Regardless of Tesla’s problems, let’s first look at domestic brands. In fact, domestic brands started earlier in the field of electric vehicles. They have accumulated a certain reputation through years of technology and user accumulation. They are domestically produced in the field of pure electric vehicles. The brand image of brands and joint venture brands has been gradually reduced.

In addition, today's car buyers are gradually getting younger, especially for electric vehicles. For the post-90s and even post-95s groups, joint venture brands are not a god-like existence in their hearts. On the contrary, the influence of new power brands among young people is more powerful. After all, for young people, new power models with intelligent, technological and fashionable attributes are more likely to attract their attention.

Therefore, on the whole, the brand advantage of the Volkswagen brand in field of electric vehicles is not very strong, and even far less than its influence in the field of traditional fuel vehicles. How to reshape the brand image in the field of electric vehicles in the future is also an issue that the public needs to consider urgently.

[·7· at the end]

It is undeniable that the Volkswagen ID.4 series models are indeed conscientious in terms of price. However, under the attack of domestic brand pure electric vehicles and Tesla, ID.4 also has a certain degree of difficulty in trying to stand out. As for the final I believe that the sales statistics a few months later will tell you what the market is doing