New generation of BMW 3 Series launched

BMW Brilliance has announced the official launch of the seventh generation BMW 3 Series (G20/G28), with six new models. The models listed are the standard wheelbase and long-wheelbase versions of the 325 model, the entry-level 320 models (confirmed to be equipped with a four-cylinder engine), and the more powerful 330 models are officially listed, while the BMW 3 Series will also launch new energy models in the future.

New car introduction.

The exterior design is psychological and sporty by nature

The new generation of BMW 3 Series produced by BMW Brilliance continues to offer both long-wheelbase and standard-wheelbase versions for consumers to choose from in the Chinese market, and the exterior design of both remains highly consistent with the overseas version. In terms of color scheme, the new model is available in six exterior paint colors - Carbon Black, Cashmere Silver, Melbourne Red, Ore White, Obsidian Gold and Portimão Blue - and three interior colors - Mocha, Cognac, and Black.

The signature double-kidney grille has a more three-dimensional visual effect, while the "open-eye" headlights are designed to be more sporty and shaped like the former four-round angel eyes, with the same visual effect achieved by the new L-shaped daytime running lights.

Side view, the new car is more powerful than the F35 generation of the BMW 3 Series, the overall smooth and sporty at the same time, all the time explosive, long wheelbase version and standard wheelbase version at the same time standard with 18-inch wheels (four styles). It is worth mentioning here that the side design of the long-wheelbase and standard-wheelbase versions of the new generation models are identical, no longer being able to distinguish the long-wheelbase and standard-wheelbase versions at a glance through the C-pillar decorative strip design, like the old model.

In the rear part, the new car adopts a flat and sharp tail lamp cluster profile, and the internal L-shaped red light strip creates a stern visual effect. In terms of dimensions, the length, width, and height of the new generation BMW 3 Series are 4829/1827/1459 mm for the long-wheelbase version with a wheelbase of 2961 mm and 4719/1827/1459 mm for the standard wheelbase version with a wheelbase of 2851. Compared to the overseas version, the wheelbase of the new 3 Series long-wheelbase version has a substantial increase of 110 mm.

In addition, in terms of personalization, the new generation BMW 3 Series offers the Luxury Design Package (first edition) and the M Sport Package as options, and also offers the M Sport Obsidian Package on top of the M Sport Package, thus fully satisfying the personalized needs of consumer groups for appearance. Among them, the new generation 3 Series M Sport Obsidian Edition, based on the M Sport surround, the overall black decorative strip, and the exterior mirror design, the overall visual effect is more prominent.

The interior changes radically, equipped with iDrive 7.0 system

If the exterior of the new generation 3 Series is an evolution, the interior is a change. The new BMW 3 Series is a new generation of BMW X5, and the iDrive 7.0 system has also improved the sense of technology. The 12.3-inch full LCD instrument cluster and 10.25-inch touchscreen UI design are flatter and in line with the current trend.

At the same time wireless Car-play, cell phone wireless chargers, 11-color ambient light, and other configurations also appear on top of the new car. Of course, if you want to retain a sense of driving, the new M-type sports steering wheel, shift paddles, and the latest electronic gearshift lever can always awaken your driving desire.

Improved rear comfort specifically for the market

As a model that offers a long-wheelbase version, the rear row is also a priority. Instead of simply dealing with the extended rear row, the new generation BMW 3 Series Long Wheelbase has developed a new comfortable seat separately for the market. The seat padding thickness has been increased by up to 20 mm, making the ride softer, while the rear headrests have been additionally designed with soft pillows, thus enhancing the ride for rear passengers.

In terms of driving assistance, the new generation BMW 3 Series can achieve L2 level automatic driving assistance, with a total of 24 radar sensors arranged throughout the vehicle, including a total of 12 front and rear parking radars, 4 cameras for panoramic images, millimeter wave radar in front, 3 driving assistance cameras above the front windshield and a total of 4 short-range detection radars in front and rear, which can achieve 50 meters of automatic tracking and reversing, adaptive cruise control automatic parking, active braking, lane keeping, and other functions.

In addition, the new generation of BMW 3 Series will be equipped with features such as the downgrading grille, welcome light carpet, panoramic sunroof (long-wheelbase version only), 16-speaker Harman/Kardon high-end surround sound audio system, BMW Intelligent Personal Assistant and digital key function.

Space performance.

Space performance, it can be seen that the new generation of BMW 3 Series is still very good in space performance. 178 cm tall experiencer sat in the front row and the headspace was one fist after adjusting the seat to the lowest level. Keeping the front seats unchanged, the same experienced person sat in the back row, the leg space was more than two fists, and the headspace was three fingers.

Power parameters.

The new generation BMW 3 Series will be equipped with BMW's upgraded B-series 2.0T engine (B48TU), initially providing a maximum power of 184 hp and peak torque of 300 NM for the 325i/Li model, followed by a maximum power of 258 hp and peak torque of 400 NM for the 330i/Li. The transmission is still matched with an 8-speed manual transmission from ZF. The transmission is still matched with an 8-speed manual transmission from ZF.

Competitor analysis.

The luxury midsize car market has a pivotal position in the hearts of consumers, which makes it a must-compete for luxury brands. With the addition of competitors such as Alfa Romeo Giulia, Jaguar XEL and Cadillac ATS-L, the BMW 3 Series is facing increasing pressure. The launch of the new generation of the 3 Series is an appropriate benefit, as its main competitors, the Mercedes-Benz C-Class and Audi A4L, are only in the mid-cycle stage, so it is difficult to pose too much of a threat to the 3 Series that ushered in the replacement.

At the same time, the potential threat of the Cadillac ATS-L will soon be discontinued, and Alfa Romeo Giulia temporarily does not provide national VI emissions models. In the short term, the product power of the new generation 3 Series will become the benchmark in the market.

Full summary.

Sporty, as the essence of the BMW brand, the new generation of the 3 Series will bring this essence to a higher level. Luxury, as the shortcomings of BMW, the new generation 3 Series finally ushered in a radical change. Comfort, as a long-wheelbase version of the 3 Series built specifically for the market, the intention in the design of the rear is evident. Sincerity is my evaluation of the new generation of the BMW 3 Series.