7 Tourism Trends Shaping tomorrow travel

The world is changing every day. Discoveries, technology, environment, economy, everything is contributing towards these changes. The travel and tourism industry is also witnessing these changes.

With the rapid advancement in technology and lifestyles of people, the meaning of traveling has also changed. Traveling is not just limited to its traditional definition, but many new travel styles have emerged for the better.

Bleisure Travel

Bleisure Travel has appeared as a new and popular type of travel style in recent years. Bleisure is a term for business and leisure combined (Business+Leisure= Bleisure). A bleisure trip is extending your business trip for some leisure time. This leisure time may include many activities, including relaxing at your hotel, visiting famous places, trying adventure sports, or even just sunbathing.

The main aim behind bleisure Travel is to relieve stress and tension by doing whatever activities help you eliminate the stress buildup.

The concept of bleisure Travel is growing fast because now people are willing to go on business trips and ready to spend extra money and time staying longer and enjoying themselves. Travel agencies often provide targeted advertisements to agencies actively involved in business trips. Bleisure travel is also cost-efficient as a major part of the employer's accommodation costs.

Moreover, there is always a possibility that you can travel accompanied by a travel partner like a coworker, friend, or partner. Most Business trips are usually planned to the same place. This lets you know the location Better and explore new places every time you visit.

In most cases, bleisure Travelers are looking for sightseeing locations such as beaches, hill-stations, nice restaurants, annual cultural events of the location or relaxing activities such as spa, hot springs, gym, pools, etc.

Automation

Automation, along with every other sector, has also impacted the travel and tourism industry and is continuing to do so. Automation has made it possible to give customers personalized, convenient, and faster services.

One of the main impacts of automation on the industry is faster and increased sales as customers are no longer required to make phone calls or talk in person to make reservations.

But everything can be done online. The availability of information and services has made things more economical and convenient as online offers, cashback, and travel packages are all available online. This has also led to a decrease in service prices. Automation has also improved the customer experience as the customers now have the privilege to control their trips and make independent choices, including dates and prices.

Online ratings help customers make better choices and find the services they are looking for on their trip. Automation, along with the customers, has also positively impacted the lives of the travel and tourism industry staff. Automatic inquiry emails, bookings, invoices, Data search and collection, reviews, reminders, and alerts have saved the industry staff a lot of time and energy.

It has also helped increase the staff's reach, mobility, and flexibility as all the data and information is available digitally on cloud-based hotel software.

Due to automation, there is a reduction in risks, errors, and service prices, an increase in efficiency, and the service providers and customers can make smarter decisions and strategies.

Personalization

Personalization is an emerging and popular trend in the travel and tourism industry. Personalization in the travel and tourism industry refers to strategic target advertisements, Which are personalized for different customers based on the customer's available data and delivered on a more individual basis.

Personalization requires the collection and detailed data analysis from sources that include the browser histories, user-profiles online interactions, and browsing activities of the customer.

Personalization has benefited the industry and customers in many ways. One such benefit is that the customers receive advertisements relevant to them and fall in their field of interest.

This increases the chances of customer interaction with the advertisement. These tailored recommendations can be sent to the customers via SMS, e-mail, Google advertisements, Social media, or other methods. The most popular way of delivering these recommendations is through social media.

Social media platforms like Facebook, Instagram, and Twitter also have many tools to promote social media marketing. The plus point of social media marketing is that there is always the possibility that the user may share the advertisement with people with similar interests.

Experience Tourism

The traditional way of traveling is changing, and travelers want much more than the classic crowded traveling destinations to satiate their wanderlust. Experience Tourism is about experiencing the culture, weather, activities, local folk, and cuisine of the travel destination. There are many types of experience travel such as

• Gastronomy

Gastronomy is also known as food tourism. It's focused on destinations with exotic, popular, or unique cuisine. Food plays a main role in the promotion of tourism at any place. Food tourism included beverage tasting ( mainly alcohol and vine), food and beverage festivals, shopping districts, Dining experience, and visiting farms or production industries.

• Culture Tourism

As the name suggests, culture tourism focuses on the culture of the travel destination. Countries like India, Japan, Turkey, Italy, Vietnam, Spain, Jordan, Greece, China, and Morocco are famous for cultural tourism.

• Heritage Tourism

Heritage tourism refers to travel to destinations to explore one's roots based on DNS testing. It's a very new and popular concept of travel.

• Adventure Tourism

Adventure Tourism is traveling to destinations and doing activities that fill you will thrill and adrenaline. These activities include trekking, Paragliding, parachuting, bungee jumping, sky diving, mountain climbing, and many more.

• Dark Tourism

Dark Tourism refers to visiting places related to the darker side, like wars, genocides, revolutions, deaths, atrocities, and disasters. There are many types of dark tourism, such as

1. Holocaust tourism.
2. Disaster tourism.
3. Grave tourism.
4. Cold war tourism.
5. Nuclear tourism
6. Prison and persecution site tourism.

Wellness Travel

Due to the busy lifestyles, people no longer have time for themselves and their health. The stress buildup, unhealthy eating habits, and no physical exercise have deteriorated health, especially in the working class.

The emergence of wellness tourism is a pause for corporate slaves and everyone who is at their limits. Wellness travel usually includes far-off tranquil places with nice weather.

These destinations are usually situated in the mountains. or near sea-like islands. Wellness travel consists of activities that bring peace to mind, body, and soul get rid of all the fatigue and stress. Activities include a spa, hot springs, yoga classes, light trekking, sunbathing, and meditation.

Due to the lesser crowd, it also gives people an opportunity to interact with the locals and experience the destination's culture.

Staycation

A staycation refers to taking time off your work and staying at home, indulging in hobbies, and relaxing rather than going somewhere else. A staycation focuses more on "Me" Time, allowing you to spend time with yourself or your loved ones.

There are many advantages of a staycation such as they're Economical as it only requires you to stay at home or Travel across the Town. A staycation Also does not require any preparations because everything you need, food, and accommodation is already there.

Staycations are also beneficial for the local economy and environment.

Sustainable Tourism

With increasing environmental pollution and the exploitation of natural resources, more people opt for sustainable tourism to better future generations. Sustainable tourism aims to reduce the negative impact of tourism on the environment, such as overcrowding, cultural exploitation, economic leakage, etc.

Sustainable tourism helps keep the environment clean, creates new job opportunities, helps the floral and fauna flourish, and many more. Sustainable tourism is accomplished together with the efforts of hotels & accommodations, tour operators, governments, and destinations. Bhutan is an example of a country that Supports sustainable tourism and operates on the principle of "high value, low impact."