History of Brow Lamination - From Its Origins to Today’s Fluffy Brow Trend

Eyebrows have always reflected the spirit of the times — from the razor-thin arches of the 1930s to the bold, defined brows of the 2010s. In recent years, a new trend has taken the beauty world by storm: brow lamination. Known for creating lifted, full, and fluffy brows, this technique has revolutionized how we style our brows today.

But where did brow lamination come from? How did it become a mainstream beauty treatment? Let’s dive into the history and evolution of brow lamination, from its early roots to its place as one of the most sought-after brow treatments today.

Origins: The Science Behind Brow Lamination

Brow lamination first gained popularity around 2018 in Russia before spreading quickly across Europe and then the global beauty industry. The concept was inspired by hair perming and lash lifting techniques, which use chemical solutions to reshape hair structure.

Unlike microblading or tattooing, brow lamination doesn’t add color or pigment. Instead, it softens and reshapes the natural brow hairs, setting them into a lifted and uniform direction — often upward or slightly angled. The result is fuller-looking, smooth, and well-structured brows that last several weeks.

Rise in Popularity: 2019–2020

By 2019, brow lamination started making its way into salons across the UK, Australia, and North America. Social media platforms like Instagram and TikTok played a huge role in spreading the trend. Influencers and beauty bloggers showcased before-and-after brow transformations that looked dramatic yet natural — making this new brow treatment instantly appealing.

It quickly became known as the non-invasive alternative to microblading:

• No needles
• No permanent pigment
• No downtime

Especially appealing to those with unruly, sparse, or downward-growing brows, brow lamination offered an easy solution with immediate results.

Peak Popularity: 2021–2023

As the world came out of lockdowns, minimal makeup and natural beauty became central trends — and brow lamination fit perfectly into this aesthetic. During these years, laminated brows became a signature look for:

• Editorial photoshoots
• Red carpet appearances
• Everyday “clean girl” beauty routines

By this time, many brands launched their own brow lamination kits, and DIY versions of the treatment started trending on platforms like YouTube and TikTok — though experts continued to recommend professional treatments for safety and optimal results.

Brows during this time were:

• Feathery and brushed-up
• Natural in color
• Set with clear gels or soaps for the laminated effect

Brow Lamination in 2024 and Beyond: A Staple in Modern Beauty

Today, brow lamination has become a standard service offered at brow bars, salons, and even some dermatology clinics. While fluffy, lifted brows are still trending, the style has evolved to accommodate more personalized preferences:

• Some clients prefer sleek, side-brushed laminated brows for a softer look.
• Others opt for a bold, brushed-up style with tinting to darken sparse areas.
• Brow lamination is now often combined with waxing, tinting, or shaping to achieve a polished and tailored finish.

The brow trend today is less about strict beauty rules and more about customization — finding what suits your natural features and aesthetic.

How Brow Lamination Works

Though the trend has evolved, the core steps of the brow lamination process remain the same:

• Cleansing: Brows are cleaned to remove oils and makeup.
• Lifting Cream: A softening solution is applied to make the brow hairs moldable.
• Shaping & Setting: Brows are brushed into the desired shape and set with a neutralizing lotion.
• Nourishing Serum: A conditioning step is applied to restore moisture.

(Optional) Tinting or Shaping: Can be added for enhanced definition.

Results last about 4–6 weeks, and the process is completely non-invasive.

Why Brow Lamination Became a Beauty Essential

Here’s why brow lamination is here to stay:

• It’s versatile — Suitable for all brow types, whether sparse, thick, or unruly.
• It’s easy to maintain — No daily brow routine needed.
• It enhances your natural beauty — No need for tattooing or microblading.
• It complements current trends — Fits perfectly with the minimal, effortless beauty movement.

Final Thoughts

Brow lamination may be a relatively new treatment, but it’s already made a lasting mark in beauty history. What started as a niche salon service in Eastern Europe quickly became a global trend that redefined how we think about eyebrows. Today, it’s not just a passing fad — it’s a go-to treatment for anyone who wants fuller, lifted, and low-maintenance brows.

As with every beauty trend, the key is to make it your own. Whether you want bold, brushed-up brows or a sleek, smooth shape — lamination offers a modern solution with timeless appeal.