Kevin Durant Becomes Minority Owner of PSG in Landmark Cross-Sport Investment Deal

In a bold and historic move bridging the worlds of global football and professional basketball, NBA superstar Kevin Durant has officially become a minority owner of Paris St-Germain (PSG), one of Europe’s most prestigious football clubs. The Phoenix Suns forward, a two-time NBA champion and four-time Olympic gold medallist, signed a strategic partnership agreement with Qatar Sports Investments (QSI), PSG’s majority owners, marking a significant step in the club’s future growth plans—particularly its expansion into basketball.

This move is not just a financial stake; it's a vision for the interconnection of elite sports, global branding, and media innovation. With Durant’s involvement, PSG aims to solidify its influence beyond football, opening doors to the burgeoning European basketball scene.

A Strategic Alliance Rooted in Vision and Global Influence

Kevin Durant, known for his excellence on the basketball court, is now also making waves in the world of sports ownership. This partnership brings together Durant’s media and investment company, Boardroom, and QSI in a wide-reaching collaboration that spans commercial, content, and investment initiatives. PSG confirmed that Durant will play an active role in supporting the club’s diversification strategy, both in sports and business.

> “It is an honour to partner with QSI and to be a shareholder of PSG, a club and a city that is deeply close to my heart,” Durant said in a statement. “This club has big plans and I look forward to being part of the next phase of growth and exploring new investment opportunities with QSI.”



This strategic move underscores Durant’s long-term vision for sports investment and innovation. Through Boardroom, he has already positioned himself at the intersection of sports, media, and entrepreneurship, and this latest deal further cements his role as a transformative figure in global sports business.

PSG’s Basketball Ambitions and NBA-FIBA Collaboration

Earlier this year, QSI revealed interest in owning a franchise in a proposed European basketball league—a joint concept between the NBA and FIBA. With Durant’s insight, experience, and influence, PSG’s ambitions to expand into basketball appear increasingly viable and strategically timed.

This partnership could potentially accelerate the formation of a European basketball league, offering QSI and PSG a unique first-mover advantage in a market poised for global engagement.

Durant’s Expanding Investment Empire

Durant’s direct investment in PSG follows his prior affiliation through Arctos Partners, a private equity firm that holds a minority stake in the club. Now, he takes a more prominent and personal role in PSG’s future.

The NBA veteran’s off-court achievements are nearly as impressive as his on-court accolades. Ranked 10th in Forbes’ 2025 list of highest-paid athletes, Durant earned a staggering $101.4 million (£76.2 million) this year, with significant portions coming from endorsements, media, and business ventures.

Durant has previously invested in several sports franchises and businesses, including a stake in the Philadelphia Union (MLS) and media rights ventures through Boardroom. His growing empire reflects a savvy investor who understands how to leverage brand value and athlete influence in today’s global marketplace.

What This Means for PSG and the Future of Sports Ownership

The Durant-PSG partnership is more than a symbolic alliance; it’s a case study in next-gen sports ownership, where athletes are not just stars on the field but strategic investors shaping the future of global sport.

PSG, already a global football brand backed by significant Qatari investment, now gains access to Durant’s extensive American sports network, his basketball expertise, and a media-savvy brand strategy that can fuel their evolution into a multi-sport, multimedia powerhouse.

This could mean:

Enhanced global brand synergy between PSG and U.S. sports audiences

Creation of new content ventures and commercial campaigns via Boardroom

Joint investment in future basketball leagues, franchises, or athlete development academies in Europe

Final Thoughts: A Blueprint for Cross-Sport Global Growth

Kevin Durant’s decision to invest in PSG is not just a business move—it’s a signal of what’s to come in the future of global sports ownership. As boundaries between sports leagues, continents, and business models continue to blur, Durant stands as a trailblazer, showing that elite athletes can also be elite investors and visionaries.

For PSG, this is another step in building a truly global sports empire. For Durant, it’s one more milestone in an already remarkable career—both on and off the court