The Importance of Local SEO for Small Businesses.

Small businesses are on the rise and having a structured social media plan helps in curating a presence on the platform. Doing this can help you immensely to boost your brand. This will help you to be noticed.

Being noticed plays a huge role in ensuring that your business gets the traction that it deserves. This traction is in correlation to the dedication and time spent in having a good SEO strategy in place.

Having a good SEO strategy in place is as important as having good products. Good products means that people will come and buy them, but a good SEO campaign will ensure that people are able to find you and your products.

Finding a SEO strategy if you are doing it yourself or an agency if you are outsourcing it, means that it will not only help you reach new people, but it also means that it will help your existing audience stay afresh about what you are doing and your products or services.

Having more traffic coming to your website is always a good thing. The more eyes on you the higher the chances are of you making a sale. And that will mean there are more people headed to your online store. This is always a good thing. The main reason is because the more people coming to your page, means that the content that you are providing them with is adding value or the product that they are being targeted with is actually good.

Your conversion rates are sure to see a great increase. And for any small business seeing a click turn into a conversion is a huge success. This is a great start, and, once you start using SEO this will only keep climbing and growing.

This is just the beauty of Search Engine Optimization, and off late a new trend for small businesses is to use Local SEO . Now with your ranking on search engine platforms increasing, because you are using SEO, it will boost your credibility. On the other hand, with your Local SEO you will now be able to target the audience in your locality. This targeting will greatly help you reach people who are looking for services that are related just to you. By this you will start to show up when they are looking for your services in their locality.

Because of this,you will see an increase in conversion rates. On an average a B2B spends somewhere in between 2% and 5% of their revenue on marketing. These are just the normal stats, but this is the budget that mostly goes into their advertising, in order for them to market well.

On the other hand when it comes to B2C companies, the proportion of money that is spent on marketing to be able to advertise effectively is often around 5 and 10%, and now imagine not having to spend these sums of money on advertising if you just target your locality through Local SEO. Local SEO helps jump the line and put you right where you need to be found.

Some of the main reasons Local SEO will be your BFF right from now as a Small Business and even as you grow are the following:

1. Online Visibility Taken Up A Notch

Once you have started using local SEO it will take your online visibility to the next level. This will greatly help you to be seen. The reason being, using the right keywords will help your content rank higher. Also having content that is crawler friendly will ensure that it is able to be crawled by the search engine crawler.

2. In-store Foot Traffic Increased To The Next Level

In store foot traffic will increase. In the present day and age when people want the answer in that moment itself it is key to be able to be made visible to them when they are looking for you.

Using Local SEO can help with just that as it helps with local targeting that will help you rank high in the locality where you are situated, and this means that those in your locality when they look for an establishment or business in your niche, will be shown your profile.

3. The Local Shopping Boom Can Positively Affect Your Business

After the 2022 pandemic, around 56% of consumers say that they purposefully give their custom to local stores. This is because they want to give back and invest in their neighbourhood and thus they actively seek out locally sourced products.

At the same time over 76% of consumers say that they plan to shop more locally over the next 12 months. This is a great thing for small businesses as this means that there is an opportunity that is emerging for smaller, independent businesses to increase their sales.

4. Targeted Web Traffic Comes Straight To You

The web traffic that you create, is not shared with anyone else, but rather it is directed straight to you. This direction of traffic means that you will be able to grow your business by growing your own presence and betting traction directed to you.

5. More Calls And Visits Coming From Maps Users

Maps users are the ones who use Local SEO the most. This is because when you use the “near me” feature, and your page is local SEO optimised there you will pop up as one of the recommendations nearby.

Missing out on SEO just because it may look daunting is no way to run a small business. At the same time missing out on Local SEO especially if you are a small business is very bad for your growth. Local Seo is only going to help improve your positioning in the coming years, and its importance will only grow.