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I Made $1,535 in 19 Days Selling (Short PDFs)

…on Gumroad

By Awais Qarni Published 5 months ago 3 min read

The Day I Decided to Stop Waiting

$1,535 in 19 days. Not a million. Not a “quit your job forever” fantasy. But enough to prove something important — that making money online doesn’t have to be complicated, expensive, or take years. At the time, I was stuck in a 9–5 that paid the bills but drained my soul. I wasn’t trying to be “the next big thing.” I just wanted proof I could create something of my own that people would pay for. One night, staring at the ceiling after work, I thought: “If I don’t try now, when will I?”

Why Short PDFs Beat Long, Overcomplicated Products

  • Here’s the truth:
  • People aren’t always looking for a massive, 200-page ebook. They want fast solutions they can read in 20 minutes or less.
  • Short PDFs work because:
  • Low effort to consume: Easy win for busy buyers.
  • Low effort to create: You can make them in days, not months.
  • High perceived value if the topic solves a problem.
  • I didn’t write a novel. I wrote a manual that gave a clear, step-by-step answer to a very specific problem.

Step 1: Find a Micro-Problem People Will Pay to Solve

Most people fail because they try to sell “big” solutions. Instead, find a micro-problem — something small but annoying enough that people will pay $5–$20 to fix.

Where I found my idea:

  • I searched Reddit for “How do I [X]” questions in my niche.
  • I browsed Gumroad’s Discover page for bestsellers under $20.
  • I looked at Amazon Kindle categories for short books selling well.

My Rule: If people are asking the same question over and over — and the answer isn’t easy to find in one place — it’s worth packaging.

Step 2: Create a 10–20 Page “One-Problem” PDF

My process:

  • 1. Outline in bullets — every step to solve the problem.
  • 2. Write in simple, conversational language.
  • 3. Add screenshots, examples, or templates to increase value.
  • 4. Export as PDF (Canva or Google Docs works fine).

💡 Tip: Don’t aim for “perfect.” Aim for “useful + fast.”

Step 3: Price It for Impulse Buys

I priced mine at $12 — low enough to feel like a no-brainer, high enough to make decent profit per sale.

Here’s the sweet spot:

$7–$15 for beginner-friendly topics.

$15–$30 for highly specialized skills.

Step 4: Set Up on Gumroad in 30 Minutes

Why Gumroad?

No upfront cost.

Handles payment + file delivery automatically.

Global audience.

My setup checklist:

Title: Problem + benefit (“Learn X in 3 Days Without Y”).

Description: Short, clear, emotional.

Cover Image: Made in Canva (bold title, clear design).

Tags & Categories: Use terms people search for on Gumroad.

Step 5: Get Traffic Without Paying for Ads

This is where most people give up. But you don’t need a big audience.

Here’s what I did:

1. Reddit value posts: I posted real tips in niche subreddits, then linked to my PDF as “extra help.”

2. TwitterX threads: Wrote short, punchy how-to threads with a CTA to my Gumroad link.

3. Pinterest pins: Canva templates + my product title drove long-term clicks.

4. Quora answers: Answered 3–5 questions related to my PDF’s topic, linking subtly.

Result: 46% of my sales came from Reddit, 32% from Pinterest, and the rest from TwitterQuora.

What Made People Actually Buy

People didn’t buy because I had a fancy sales funnel. They bought because:

  • My product solved a clear, urgent problem.
  • The price felt like a steal.
  • My posts gave real value first before mentioning the PDF.

The Mistakes I Avoided

  • No overthinking “perfect niche.” I just started with a topic I knew.
  • No huge upfront time investment. My first PDF took 4 days to make.
  • No waiting to “build an audience.” I launched immediately.

How You Can Start This Week

If you’re reading this thinking, “I have no idea where to start,” here’s your plan:

  • Day 1–2: Find a micro-problem using Reddit + Gumroad research.
  • Day 3–4: Create a short, useful PDF.
  • Day 5: Set up Gumroad listing.
  • Day 6–7: Post in 2–3 traffic channels.

Repeat for 3–4 weeks. By the end, you’ll have data and sales coming in.

FAQs

Q: Do I need design skills?

No. Canva templates + free images are enough.

Q: Can I do this without showing my face?

Yes. Use a pen name or brand name.

Q: What if English isn’t my first language?

You can still succeed. Use tools like Grammarly to polish text.

Final Thought

$1,535 in 19 days won’t change your life forever — but it can change the way you see yourself.

It’s proof you don’t need a massive audience, a perfect niche, or months of work to earn online.

You just need one problem worth solving, a simple product, and the courage to hit “publish.”

And once you do?

That first sale is more than money — it’s a door you can never unsee.

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About the Creator

Awais Qarni

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