Holiday 100: What Google’s 2025 Gift Trends Reveal About Shopper Choices

Every year, Google shares its list of trending products that people are searching for ahead of the holidays. The list, known as the Holiday 100, gives an early look at what buyers are most interested in. The 2025 version of the list continues that pattern, offering a picture of what captures attention during the busiest shopping months.

This year’s Holiday 100 shows a mix of technology, home products, fashion, and toys. Instead of being led by a single product type, the trends spread across several categories, showing that people are planning for different needs rather than just following a single hype product.

The list also reflects how search habits continue to change. Shoppers are using search engines to compare prices, check reviews, and find local availability before making a decision. The Holiday 100 helps identify what products stand out most during that process.


Technology and Gadgets

Technology remains one of the biggest parts of the Holiday 100. Smart home devices, wearables, and small tech accessories all appear on the list. Consumers continue to value practical devices that integrate easily with everyday routines.

Smart speakers, fitness trackers, and wireless earbuds remain common search items. These products have appeared in past years as well, suggesting that demand for personal and connected devices stays consistent. A few new entries include compact AI tools that help organize tasks or create reminders — products that build on the current wave of AI-assisted technology.

Gaming hardware also continues to draw attention. Search data shows that both consoles and portable devices are still popular. Accessories like controllers, headsets, and game subscriptions are also rising in search volume, which suggests many people are either upgrading or buying for others who already own consoles.



Home and Lifestyle

The home and lifestyle section of the Holiday 100 includes many practical items. Air fryers, coffee machines, and small cleaning devices all feature prominently again. This reflects a steady interest in home improvement and time-saving tools rather than luxury or high-end items.

Some new items on the list are modular furniture pieces and energy-efficient lighting kits. These products reflect ongoing attention to sustainable living and convenience. People appear to be looking for items that simplify life at home rather than those that only decorate it.

The return of kitchen appliances in the trending searches also shows how gift-giving has evolved since the pandemic. Cooking and home activities became more common, and that habit continues to influence buying decisions.


Fashion and Personal Care

Fashion trends in the 2025 Holiday 100 mix practical and seasonal interest. Sneakers, versatile jackets, and fitness apparel are strong in searches. Smartwatches and jewelry also make the list, especially those with customizable or personalized features.

The focus appears to be on items that combine use with style rather than trend-driven products. Shoppers are also searching for self-care kits, skincare products, and small personal grooming tools. This pattern matches the growing focus on health and wellness across different age groups.


Toys and Family Gifts

Toys always form a large part of Google’s holiday search data. In 2025, searches show a balance between traditional toys and digital or tech-connected items. Building sets, educational kits, and character-based action figures all feature prominently.

There is also a rise in interest in creative kits that combine art, science, or storytelling. These toys are designed to encourage learning through play. Search data suggests that parents are looking for items that provide longer engagement rather than single-use entertainment.

Family gifts, such as board games and shared entertainment devices, also appear high on the list. These items tend to reflect group activities and shared experiences, which remain central themes during the holiday season.


What the Trends Suggest

The 2025 Holiday 100 doesn’t just reflect products — it shows broader behavior. Shoppers are planning earlier, comparing more, and spreading their spending across categories. Rather than focusing on one type of gift, people seem to build lists that include smaller, practical items alongside one or two higher-value purchases.

It also shows that online search remains central to shopping. The mix of tech and household products demonstrates how search data captures the real interests of everyday consumers. Marketers and retailers often use these trends to understand where demand is heading, but for regular shoppers, the list can simply act as inspiration.


Conclusion

Google’s 2025 Holiday 100 shows how diverse the gift landscape has become. From smart gadgets to sustainable home products and creative toys, the list is not about one dominant trend but a balance of several.

This year’s search behavior highlights that people value function, connection, and meaning in their purchases. The products people look for mirror how they plan to use them — to make life easier, to enjoy shared moments, and to offer something useful to others.

As the shopping season continues, the Holiday 100 acts as a reminder that trends don’t just shape what’s popular — they reveal how people adapt to changing habits and priorities each year.