Email Marketing for Beginners How to Get Started in 2023

here's the deal if you own any type of business whether it's selling a product offering or service, if you're an affiliate marketer, or even if you're working for a non-profit organization you need to be using email marketing, why, well firstly there are 4.3 billion email users out there 61% of customers prefer to be contacted by Brands via email and it has the highest Roi out of all the marketing channels so do I have your attention? I thought so. now I know tackling an entire marketing channel like email marketing might seem overwhelming especially when it's been with us for so long and you're just starting out. There are so many videos out there that focus on High-level tactics and have all the jargon whilst what you need is just to focus on the fundamentals.

What Exactly Is Email Marketing

email marketing is a form of direct marketing where you use emails to build relationships and sell products or services to your audience. An effective email program will help keep your audience informed and engaged. Your brand and its offering also it will help you turn those window Shoppers into customers and those one-time buyers into brand Advocates.

Why Is Email Marketing So Important?

well simply put it's one of the most widely used communication channels across the globe and it's not going away anytime soon. In fact, the number of email marketing users is expected to increase to 4.6 billion in 2024. The ROI statistics for email marketing consistently outperform every other digital marketing channel by getting 38 dollars back for every one dollar spent. I just want you to think about that for a second, that means, that for every dollar you spend you get 38 dollars back just consider that and maybe go and Google it if you don't believe me and if you're still not 100% convinced which I don't know how you can't be. you need to find a way of getting a cost-effective solution, also if you paid attention to the ROI part, you know what I'm talking about. Full control email marketing gives you full control, literally you can choose how your emails look and what they say and since email is a direct marketing channel you know exactly who's going to be receiving your emails and the best part you own your lists and contacts. let's take social media platforms as an example, if they just decided to change their algorithm or just disappear tomorrow for whatever reason, you would lose all of the information that you have there and all of your fans and followers whilst with email marketing that just simply isn't the case. and another reason is precision, unlike with other marketing channels when you send an email marketing campaign you're contacting people who you already know and you already have their details so starting from the basics you can Target specific segments for example new subscribers, your existing customers or your most loyal customers. we know and when you decide to dig even deeper into the analytics you can even Target people who say clicked on your call to action or who visited your site and didn't convert and then try and win them back and let's not forget about personalization, being able to use someone's name when communicating with them being able to understand the interests and needs and being able to hit them at the right time according to their preferences.

different types of email marketing campaigns.

• newsletters: regularly send emails that will keep your subscribers up to date with all the latest from your business.

• promotional emails campaigns: will tell your customers about a specific offer that you're pushing at that moment

• transactional emails: are emails that are triggered by a specific action such as a sign-up or a purchase an

• abandoned cart emails: emails that remind customers that they've left something in their cart.

so now that I've listed all of the different types of email you can send, have a think about which one might work best for your business. when it's time for that first big step of choosing an email service provider for your business with so many options out there it can be overwhelming to try and pick the right one there are so many different features and there are so many different pricing models, but it's really important that you pick the one that fits your business best.

not sure where to start, but don't worry we've got you. here are six factors to help you make the right choice

features you'll need to make sure that your email provider offers you the features that you need and that are easy to use, pay most attention to the core features at first how many contacts can you store in the database how many emails can you send in one day and how many users can use the account simultaneously, these cool features are much more likely to be impactful than anything else. then you should look at the more advanced and detailed stuff like templates automation tracking, and Mobility.

user experience as a person who is just stepping into the email marketing world you need to make sure that the tool you use is simple and easy to use. remember you're the one that's going to be using this tool the most or likely teaching your team how to use the tool so if you overcomplicate things for yourself with the wrong tool then that's going to be a lot of time spent in training or just generally inefficiently using the tool itself and we definitely don't want that to happen.

cost some email service providers offer a free plan whilst others provide a more tiered pricing structure and some offer both what's important is that you pick the right one that fits your needs and your budget for example, Getresponse offers a free forever plan for those who don't want to spend a great deal on that email marketing when they're just starting out. you can get your first email campaigns website and subscriber list built for free and then once you set up and feel more comfortable you can move on to a pay plan that suits you as you grow. honestly, it's really up to you and your needs, and don't forget email marketing does not need a big budget to be effective.

delivery rates to have a chance of engaging customers and Prospects the emails actually have to land in their inbox to start with, be sure to ask potential providers about their delivery rate and what they do, and how they work with their customers to make sure they keep that rate high for example Getresponse has a delivery rate of 99%

check the reviews in the business World Reviews are so important when it comes to making sure that you pick the right provider. so make sure that you take the time to do your due diligence and see how the provider that you're looking at is received in the market it's also worth mentioning that case studies are really valuable because they go into more depth and they offer a little bit more insight and have specific data points so be sure to look out for those as well.

Visit Getresponse for all the features mentioned above

customer service of course we always want things to go smoothly and without hassle but let's face it that's not always the reality, issues are always going to happen that are inevitable. let's just accept it so it's important that when they do occur you have a smart and resourceful customer service team who are on hand to help you so as you can see choosing the right email provider is an important decision for your business and it might not be easy, but making sure that you choose the right one is only going to be a benefit in the long run so if you go away and think about all of the factors that we've covered today you'll stand a really good chance of picking the right email service provider for your business and it's going to kick-start your email marketing strategy and get to drive results for your business and that is your homework for today, take what you've just learned and go and explore look at all of the available options out there and don't be afraid to ask questions.

Ready to take your email marketing to new heights with GetResponse Autoresponder? Sign up today and unleash the power of automated communication.