Australia Wallpaper Market: Interior Design Trends, Renovation Demand & Aesthetic Evolution

The Australia wallpaper market is experiencing measured growth as homeowners, interior designers and commercial spaces increasingly adopt wallpaper as a key element of aesthetic design and interior identity. According to IMARC Group, the Australia wallpaper market was valued at USD 47.51 million in 2025 and is projected to reach USD 62.80 million by 2034, growing at a compound annual growth rate (CAGR) of 3.15% from 2026–2034. This growth reflects rising renovation and remodelling activities, evolving design sensibilities, and broader retail distribution of decorative interior solutions that extend beyond traditional paint options.

Wallpaper — once perceived as a niche décor choice — has increasingly become mainstream due to its versatility in creating textured, patterned and expressive interiors in residential and commercial environments. From feature walls in living spaces to bespoke designs in hospitality venues, wallpaper is playing a key role in personalised and experiential interior styling.

What’s Driving Market Growth?

Residential Remodeling & Contemporary Design Trends

Australian consumers are investing more in home décor, renovations, and interior improvements as lifestyles change and remote/hybrid work trends promote functional, stylish living environments. Wallpaper offers a striking aesthetic option to paint, allowing for textures, patterns, and color schemes that enhance the atmosphere with little structural modification.

Impact of Interior Design Culture

Trends in interior design, influenced by social media, design influencers, and digital platforms, have raised consumer expectations for unique and customized spaces. Wallpaper patterns showcasing botanicals, geometric designs, textured surfaces, and bespoke art align with these trends, rendering decorative wall coverings appealing components in contemporary environments.

Commercial & Hospitality Sector Demand

Wallpaper adoption extends into commercial venues such as hotels, restaurants, boutiques, offices and event spaces where visual identity and branding intersect with interior environments. Businesses increasingly use wallpaper as a backdrop for brand storytelling, ambience creation and experiential design to attract clientele and differentiate spaces.

Product Innovation & Material Variety

Market evolution includes wallpaper materials that are easier to install, remove and maintain. Vinyl, non-woven, peel-and-stick and washable wallpapers appeal to both DIY consumers and professional installers due to convenience and durability. Technological improvements in printing and material science widen creative possibilities and enhance wallpaper performance in high-traffic areas.

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What the Opportunities Are?

Customisation & Bespoke Design Services

There is strong opportunity for manufacturers and retailers to offer personalised wallpaper designs that integrate client preferences, branded visuals, or artistic commissions — appealing to high-end residential and commercial projects.

Sustainable & Eco-Friendly Materials

Consumers are increasingly eco-conscious. Wallpapers made from recycled fibres, low-VOC inks and environmentally certified materials can capture demand from sustainability-minded buyers wanting attractive interiors with lower environmental impact.

Digital Tools & AR Visualisation

Online platforms with augmented reality (AR) preview tools allow customers to visualise wallpaper designs in their spaces before purchase. This technology reduces uncertainty, enhances user experience and boosts conversion rates in digital channels.

Collaborations with Designers & Influencers

Partnerships with interior designers, décor influencers and lifestyle brands can elevate wallpaper collections and generate inspired design ideas. Co-branded collections and stylised room concepts help expand market reach.

Retail Expansion into Secondary Cities

Expanding retail footprints and distribution networks into growing regional markets increases accessibility for consumers outside metropolitan hubs such as Sydney and Melbourne, fostering broader adoption across Australia.

Recent News and Developments in Australia Wallpaper Market

Jul 2025: Several leading décor and home improvement retailers introduced expanded wallpaper collections featuring contemporary patterns and textured finishes designed to meet growing consumer demand for modern interior aesthetics. These launches included themed collections aligned with seasonal trends and premium design collaborations.

Sep 2025: Industry reports highlighted that e-commerce platforms offering wallpaper sales experienced accelerated growth, driven by digital visualisation tools, virtual consultations and convenient delivery options. Households increasingly embraced online shopping for décor purchases, particularly among younger, tech-savvy consumers.

Nov 2025: Interior design forums and magazines reported that feature wall installations using bold wallpaper designs gained popularity in architectural projects and home renovations. Designers emphasised the role of wallpaper in creating focal points, enhancing room depth and expressing personal style.

Why should You Know About Australia Wallpaper Market?

It's important to be aware of this market since wallpaper, which was once restricted to specific and traditional uses, has become a vibrant aspect of contemporary interior design and lifestyle representation. With Australians focusing on enhancing living areas, business settings, and visual identity, wallpaper has become a design option that aligns with overall renovation movements, customized décor, and immersive environments.

For investors, the wallpaper industry offers exposure to a specialized but consistently expanding part of the home enhancement market, driven by lasting demand, product advancements, and broader retail availability. Given steady growth forecasts and changing consumer preferences, there are prospects in production, design services, retail channels, and digital interaction tools.

For designers, manufacturers and retailers, understanding segmentation, material preferences and consumption patterns enables better product positioning, strategic marketing and stronger alignment with contemporary interior trends. In essence, the Australia wallpaper market reflects how aesthetic preferences, lifestyle evolution and retail modernisation intersect — making it a relevant and growing segment in the interior décor landscape for years ahead.