Australia Poultry Market: Protein Demand, Integrated Farming & the Business of Poultry Production

According to IMARC Group, the Australia poultry market reached USD 6.70 Billion in 2024. Looking ahead, the market is forecast to grow to USD 9.26 Billion by 2033, registering a steady CAGR of 3.67% during 2025–2033. This consistent expansion reflects poultry’s position as one of Australia’s most consumed and commercially significant protein sources, supported by population growth, changing dietary preferences and strong supply-chain infrastructure.

Poultry — primarily chicken — has become a staple across Australian households, foodservice outlets and institutional buyers. Compared to red meat, poultry is perceived as more affordable, versatile and healthier, driving its dominance in daily consumption. At the same time, Australia’s poultry sector operates as a highly integrated industry, combining breeding, feed production, farming, processing and distribution under coordinated business models.

Why is the Australia Poultry Market Growing?

Rising Preference for Affordable & Lean Protein

Australian consumers increasingly prefer poultry due to its lower fat content, high protein value and versatility across cuisines. Chicken remains one of the most affordable animal proteins, making it a reliable choice for households facing cost-of-living pressures. This consistent demand underpins stable long-term market growth.

Expansion of Quick-Service Restaurants & Foodservice Demand

The growth of quick-service restaurants (QSRs), takeaway chains and food-delivery platforms has significantly increased poultry consumption. Chicken-based menu items dominate fast-food offerings due to their adaptability across fried, grilled, roasted and processed formats. This trend creates sustained demand from commercial buyers.

Highly Integrated & Efficient Supply Chains

Australia’s poultry industry benefits from vertically integrated operations that improve efficiency, quality control and cost management. Companies manage everything from feed mills to processing facilities, allowing better traceability, biosecurity and production consistency. This structure supports large-scale output and market stability.

Product Innovation & Value-Added Poultry Offerings

Beyond whole birds, demand is growing for value-added poultry products such as marinated cuts, crumbed portions, ready-to-cook meals and pre-seasoned fillets. These products align with busy consumer lifestyles and higher foodservice requirements, contributing to higher revenue per unit.

Strong Focus on Food Safety & Animal Welfare Standards

Australian poultry producers operate under strict biosecurity, hygiene and animal welfare regulations. Continuous investment in processing technology, temperature-controlled logistics and traceability systems reinforces consumer trust and supports long-term industry sustainability.

The Australian poultry market includes large integrated producers, processing companies, feed manufacturers and distribution networks. These players invest heavily in automation, cold-chain logistics, animal health management and sustainable production practices to maintain efficiency and scale.

Recent News & Developments in the Australia Poultry Market

March 2025:

A leading poultry producer expanded its processing facility in regional Australia, increasing output capacity by 18% to meet rising domestic demand from foodservice operators and retailers. The expansion also created new employment opportunities across the supply chain.

July 2025:

The Australian Government announced funding support for biosecurity and disease-prevention upgrades across poultry farms. Early implementation reduced operational risk and strengthened national poultry supply resilience amid rising production volumes.

October 2025:

Industry data revealed a 14% year-on-year increase in demand for value-added poultry products, including marinated and ready-to-cook chicken items. This growth highlights shifting consumer preferences toward convenience-driven protein options.

Why Should You Know About the Australia Poultry Market?

Because poultry is one of the most critical pillars of Australia’s food and agribusiness economy. With the market projected to grow from USD 6.70 Billion in 2024 to USD 9.26 Billion by 2033, poultry remains a stable, high-volume and economically vital sector.

For businesses: Poultry offers opportunities in processing automation, value-added products and foodservice partnerships.

For investors: A steady 3.67% CAGR reflects low volatility and dependable demand fundamentals.

For policymakers: Poultry supports food security, regional employment and affordable nutrition for the population.

For consumers: Efficient production ensures consistent availability of affordable, high-quality protein.

As Australia’s population grows and eating habits continue to favour lean, convenient proteins, the poultry market will remain a cornerstone of the nation’s agricultural and food-processing industries — driven by scale, efficiency and long-term consumer demand.