All great businesses are inseparable from these four business logics

There is a way in heaven and earth, and there is a way in business, and the way of business is the way of humanity. Humanity is human nature, human nature determines human desires, and human desires determine people's hearts. The way of doing business depends on people's desire and human nature. People's hearts are unpredictable, and their changes are only slight; people want to be greedy, but love refuses both; People swim in the environment, want to live in the field, and their hearts are fascinated by the appearance. Because of lack, there is need, because of need, there is demand, and because of desire, there is a market. Merchants, transactions also. Only when there is value can there be exchange, and value begins with interest.

Three hundred and sixty lines, no matter the size of the business. No matter what kind of business you are engaged in, selling goods or opening a store, entity or network, processing or trade, tangible or intangible and so on. Behind all kinds of businesses, as long as we can grasp the basic logic, we can officially enter the business. Otherwise, we still regard chance as inevitable, and the door has not yet been entered. As long as you enter this door, practice repeatedly until you are perfect, and sublimate the practice into a craft, there will be no money that you can't make, no matter how big or small.

In the face of things you are not familiar with, please have a learning attitude; otherwise, you will close your own ladder. Ideas determine the way out, and the starting point determines the height. Wealth depends on the value you create for others. A truth: people will not give you more because of your efforts and hard work; the reason why people are willing to pay is because you can help him solve their problems; the reason why people are willing to pay higher prices is that It is because you can help him solve their bigger problems.

Remember: Wealth is not directly proportional to your contribution. The harder you work in the wrong direction, the farther you will be from your goal; if you use inappropriate methods and tools, you will often backfire. Human beings are inherently selfish based on human nature. People always measure the value of each other according to their own degree of benefit, and then compare their prices. Therefore, if you want to make money, if you want to make a lot of money, you must find ways to solve problems for others and create value for others.

The inner logic of business

——Value Discovery + Value Creation + Value Realization

There is no business without value. Business is the process of discovering value, creating value, and finally realizing value, that is, the process of value exchange. Value exchange must take value as the basis and premise of exchange. Value is your ability to meet the current needs and potential desires of others. Under the guidance of altruistic beliefs, create your products and services based on promoting and fulfilling the dreams of others. By helping others to realize their dreams, and building your dreams in the process of realizing others' dreams, this is where your business value lies.

Value exchange is a win-win process between buyers and sellers. Based on this win-win process, your value can be reflected, and the value will be converted into money. The more valuable you are to others, the more valuable you are, and the more valuable you are, the richer you are. The richer you are, the more likely you are to provide better and more value to others. This is a virtuous cycle, achieved by the system. So you have to understand this logic and use it well to create your own business. Once you own such a business, you will have a steady stream of wealth channels.

Value comes first before cash can be realized. There is only one core key to business operations, which is to continuously create value for customers. Creating value is to provide consumers with more cost-effective products and services; what others can’t do, what others can’t bear, is your value range. I have what others don’t have, I am better than what others have, and I am unique when others are better; this is the basic core competitiveness that the boss must maintain in the process of development. There are three basic logics for realizing value transformation: user logic, product logic and cooperation logic.

The sense of value comes from the rigidity of demand. There is no commercial value without market demand. Demand comes from human nature, and human nature breeds demand. There are two types of basic human needs: material and spiritual. Food, clothing, shelter, and transportation are the needs of survival, joys and sorrows are the needs of life, and spiritual love is the need of life. Needs are stimulated by desire and have five levels: physiology, safety, belonging, respect and self-realization; and tend to two dimensions: freedom from suffering and happiness. Desire, request, demand, rigid need, and pain point are five different manifestations under the level of demand. The stronger the sense of need, the greater the sense of value.

Value size has two dimensions. First, you can meet the strength, quantity and priority of other people's needs. The value is not up to you. The value you have the final say on is just product thinking; the market needs commodity thinking, and commodity thinking means that the value depends on the judgment of the market. Second, the scarcity of supply in the market, the more scarce similar solutions are, the greater their value. You need to be able to identify the key factors that affect the value: poor information, poor resources, poor execution, poor competition, poor cognition, etc. The value will vary depending on the angle of time and space.

Real value and situational value. Situational value means that you can help others to resolve the current pain or create better expected effects. This is a kind of value energy that can cause huge fluctuations in the inner emotions of others, regardless of the tangible and intangible. This is a broader value also known as social value. Man is a product of his environment, an animal governed by his emotions. There is a common weakness in human nature: cheapness. If you ask him to beg him, he will start to pull it up; if he asks you to beg you, you will be able to pull it up. Changing the space-time angle can change the value.

In human-to-human interaction, value is a resource that determines the outcome of interactive feedback: acceptance or rejection, attraction or repulsion. However, it is impossible for us to blindly provide only value, otherwise it would be too deliberate, which would cause the feeling of intention to be too obvious, too much, and it would be counterproductive. There is a fact: the easier it is to get something, the easier it is not to be cherished. The same goes for value. Only when the value is provided in stages when enough is enough, can there be scarcity and attract the other party quietly. Therefore, in addition to providing value to others, you also need to pay attention to the aura and frame.

external logic of business

——Looking for spreads + making transactions + seeking sustainability

Find the spread: positive spread and negative spread. As a businessman, you need to have a business-oriented state. Many people have a deadlock, that is, "the lack of wolf nature when entering the business world, and the six impurities when entering Buddhism", they are always in entanglement, and they can't get along with themselves. The wolf gallops the grassland and becomes the overlord, looking for meat to eat all day long. If the wolf does not eat meat, he will starve to death, because the wolf's stomach can only digest meat, not grass. The "meat" here refers to the spread. Businessmen seek profit, and capital seeks profit. The profit here refers to the price difference. There are positive spreads and negative spreads. Positive spreads are easier to understand. Most businesses are doing positive spreads, buying at low prices and selling at high prices.

So, what does the reverse spread mean? Friends who have done futures business must understand the operation of "arbitrage". The reason why the price difference exists is from the uncertainty of value, and the value depends on time, space and angle. A good businessman has one of the most powerful thinking: there is no price for everything. Inside the door to see the door, the layman to watch the fun. Some people earn the price difference of time; some people earn the price difference of space; some people earn the price difference of angle. Find the spread and you'll find the opportunity and opportunity.

Doing transactions: object structure relational order. The process of realizing the interest rate difference is to make a transaction, and the transaction is the standardization of value exchange. Value is generated because of needs, and profits are made because of transactions. No matter how good something is put in the warehouse, it is a product, and it is called a commodity when it is traded in the market. A standardized exchange is also a transaction, and a transaction consists of four parts: object, structure, relationship and sequence. The order is the process, according to the logical relationship and chronological order, the intentional layout of piling, encirclement and suppression ends. Be friends first, then do business; be a person first, and then do things. What matters is the order.

Relationship is logic, and logic is cause and effect. When the conditions are met, the result will appear naturally. Many people tried to learn from Haidilao's experience and strengthen their perverted services, but they still failed. Why? Because they only see the skin. The logic of Haidilao is actually this: the company serves the employees well first, the employees serve the customers well, and the customers will naturally repay the company in the end. Cause and effect are continuous, live in cause and live in effect. Can you learn this alone? ! The object is the various related parties of the transaction, including buyers and sellers, intermediaries, guarantors, evaluators, regulators, etc.

Seeking Sustainability: Divide labor, share money, and share face. In reality, transactions are often impossible for the boss to complete independently, and require the cooperation of a team and external forces to complete. At this time, many bosses are too self-conceited, always think that they are high-ranking and authoritative, defiant, immeasurable, and have no intention of profiting. I don't know how many iron nails you can drive even if you are covered in iron. Being able to make money is considered a skill, and daring to spend and divide is a pattern. To be honest, you didn't do well enough today, and you haven't achieved much. It's just a deadlock that you haven't dared to open. This is: points! Knowing how to divide is true wisdom.

The division of labor is to learn to cooperate and cooperate, to learn from others' strengths, to make up for one's own weaknesses, to tolerate others' weaknesses, and to show one's own strengths; to divide money is to replenish blood, to replenish blood for oneself and one's own business, to divide money is to cheer, and to cheer is more motivation; In essence, money is to continue to make money for yourself again and again. To save face is to give honor, to give honor is to give responsibility, and to give responsibility is to give goals and tasks. Many people don't realize the deep value and significance behind this. So, it seems that you have been in the market for decades, and if you don't understand the wisdom of points, you will never grow up.

The core logic of business

——A transaction is an unequal value exchange

The essence of business is buying and selling, and buying and selling are transactions. Transaction is to facilitate the exchange relationship between buyers and sellers. Only when there is value can there be exchange; first let yourself be valuable, and then you can exchange for money. Products and services are just a medium of exchange. What customers buy on the surface are products and services. In fact, what customers really need is the value hidden behind the products and services, tangible or intangible value. Let the customer win first, and you will follow suit. Trading is a win-win game of supply and demand between buyers and sellers; money is only a measure of the value of this exchange.

A gentleman loves money and obtains it in a proper way, and a strong man does business well; develop himself as he wishes, and serve others as best he can. Man is the root of everything, and the heart is the source of everything. Where there are people, there are business opportunities. People have desires because of their sexuality, and because of their desires, they can make their minds do something, avoid suffering and obtain happiness, and seek benefits and avoid disadvantages. Because of lack, there is need, because of need, there is demand, and because of desire, there is a market. Insight into human nature, insight into human desires, and insight into people's hearts. All living beings have likes and dislikes, and they are driven by their hearts, all of which are caused by their natures; temperaments come from habits, and habits come from minds. The character determines the character, the character determines the pattern, and the pattern determines the ending.

Business is buying and selling. When it comes to everyone's purchase behavior, there will always be two balances in the subconscious mind. One scale shows: price and value; the other shows: return and risk. If the sense of value is strong enough, customers will ignore price; if the risk is small, then customers will only focus on returns. If there is no clear difference between the two sides of the scale, the scale will remain level; then, the customer will swing. Always keep in mind: Whoever pays first is the winner, and the balance will be tilted towards whomever. Fairness is not the secret to trading, inequality is.

Inequality has three meanings here: unequal value, unequal condition, and unequal relationship. Unequal value refers to standing on the customer's point of view, so that the customer always feels that he is the one who takes advantage and wins. Only when the customer wins can we really win. In fact, the so-called value is always relative, and the value varies with time and space. Use the "pull up translation down cut" in the reverse operation to convert the value size.

Unequal conditions mean that by changing the transaction threshold, customers are willing to exchange with us. As for whether this condition is high or low, it is not an absolute high or low, but it focuses on the inner truth of the customer to lower the threshold and make the exchange easier. It should be emphasized that sometimes, high prices are low thresholds for certain groups of people, and you need to experience them with your heart, which is just the subtleties of the human heart. Therefore, you have to constantly: gain insights into human nature, human desires, and people's hearts.

To lower the barrier to entry you can use free strategies and protocol control laws. The core of agreement control law is interest control, which is to lock customers with an irresistible interest, so as to make customers perform the behavior we want. It cleverly combines control, free, and charging to achieve rapid drainage, continuous transactions, and value realization. The boss must master this method, and you must remember: only those who make small money think about how to sell products every day; those who make big money think about how to integrate resources every day.

The development of business is never random, but has a general direction. Business doesn't care about your direction, you have to care about the direction of business. Business has two directional indicators. One is called transaction cost, and the other is called network density. Commerce is not a science of production, but a science of exchange. Only with exchange can there be commerce. And as long as there is exchange, "information asymmetry" and "non-transmission of credit" must be overcome.

The so-called commercial progress is actually constantly overcoming "information asymmetry" and "non-transmission of credit", thereby reducing transaction costs. All great business opportunities are actually hidden in these two clues. The more valuable you are to others, the more valuable you are, and the more valuable you are, the richer you are. The richer you are, the more likely you are to provide better value to others. This is a virtuous circle of wealth acquisition, and you need to enter this chain as quickly as possible.

business logic

——Reverse operation + reverse transaction + reverse realization

At any time, people with funds run after projects, while people with projects run after ideas. Wealth comes from your choices, and you can win by being amazing; wealth comes from your thinking, and you can be wonderful only by being brilliant. If a person's thinking cannot achieve a breakthrough, then the money will not be returned. In this world, there is no shortage of money or projects, only ideas. Between you and your goal, there is only a lack of a breakthrough thinking mode-this is: reverse operation, reverse transaction, reverse realization. This is the true essence and core wisdom of the Zenmen Business Road, Caizhi Power Project. Remember: as long as you understand this knowledge thoroughly, you will not be short of money in this life.

Most people make money according to the conventional process, and very few people make money according to the reverse operation. Reversing the truth that the vast majority of people have reversed, the result is that a very small number of people earn the money accumulated by the vast majority of people; even, in addition to making money, they also earn more opportunities, resources, fame and Achievements, etc., this is the so-called strong and master. This is not unconventional, nor is it mystifying. It is because of human nature itself that the process of pursuing wealth is reversed. All you need to do is reverse it again and restore the original order.

Problems are real business opportunities. Where there is a contradiction is the problem, a problem represents a demand, and the demand is an opportunity. Whoever can solve problems and resolve conflicts will be able to meet needs. Whoever can satisfy needs, whoever can get support and love, whoever can win hearts and gain wealth. The more difficult the business is, the more real business opportunities you can break through. Based on satisfying people's yearning for a better life, starting from the information asymmetry between demand and supply, and effectively building a civilized trading order, we will achieve a balance between supply and demand on the resource side, and ultimately achieve a win-win ecological situation for all parties.

Which came first, the customer or the product? Many people actually do it the other way around. Using marketing to achieve products is to overdraft future money for the present. There is a logic for a product to be good or bad: low cost and high value. Traditionally, products that can meet the physiological needs of customers are called products. In fact, customers have not only physical needs but also psychological needs, and the market for psychological needs is larger than that of physical needs. It is also a trend and innovation to amplify the value by grafting the function of meeting psychological needs on the original products that meet physiological needs. Improving product value requires the use of hybrid strategies.

Good clients are attracted. A master is good at turning "I want to sell to you" into "you want to buy from me". Business is business, business is buying and selling, and buying and selling is yin and yang. The way of yin and yang is the most important thing; the way of yin and yang is the inner reaction. The inner core is to grasp the core key thing. If you can effectively grasp this key point and make a correct response accordingly, whether opening or closing, closing or letting go, or yin or yang, you will be able to comprehend the essence of trading. essence.

Let others win first and you will follow suit. People are lazy, so things should be made simple; people are profit-seeking, so things should be sold cheaply. The purpose of users choosing products is actually very simple, which is to save worry, time, effort and money. Therefore, you want to complicate yourself as much as possible, and make it simple for the user. This is the ultimate business philosophy. Business is a win-win process of helping people get rid of suffering and gain happiness, and helping others overcome themselves; building one's own dreams in the process of promoting the realization of other people's dreams.

There is no businessman who survives commercially without relying on others. The stronger your ability to rely on others, the more brilliant your career will be. Strategically let others rely on us, tactically we have to rely on others. In this way, business is a process of competing with human nature. You need to gain insight into human nature, obtain hidden control rights, and walk in the dark area of cognition of all living beings in society to show wisdom. Only by understanding human nature, human desire and human heart, can you grasp the root and core of business.